Pingu Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pingu sales on Amazon US totaled 1,400 units in July 2026 (▼ 3.4% vs. the prior month), generating an estimated $20,813 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 100.0% of unit volume and 100.0% of revenue, while a typical listing is priced at $18.95. The keyword itself pulled 17,113 Amazon queries over the same period (▼ 6.2% MoM).
Zooming out to the 12-month window ending July 2026, the pingu Top 50 moved 33,350 units and $494,131 in cumulative sales — an average of 2,779 units and $41,178 per month. Monthly throughput topped out at 9,000 units in December 2025 and dipped to 850 in May 2026, leaving the latest reading 28.2% lower than August 2025.
Pingu Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.4K
▼ 3.4% MoM
Monthly Revenue 2026/07
$20.8K
▲ 2.3% MoM
Top 10 Market Share 2026/07
100.0%
Pingu Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pingu listing on Amazon US in July 2026 is ASIN B0B5B4SB2P (Brand: Qitiieli), which sold 600 units at $5.49 apiece — equal to 42.9% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 1,400 units and $20,813 in July 2026 — 100.0% of unit volume and 100.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pingu' on Amazon
July 2026
Is 100.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B5B4SB2P
A Little Pocket Penguin Hug, Mini Cute Animal Decoration Funny Pocket Hug Penguin Stress Relief Toy with Card, Unique 2026 Gifts Special Encourage for Teens, Gifts for Him Her Boyfriend Girlfriend
600
▲ 0.0%vs. prior month
$3.5K
latest month
12-month trend
B0DT3GF3K4
ATSUI Penguin Night Light, LED Squishy Novelty Animal Night Lamp, Food Grade Silicone, 2 Level Dimmable, Nursery Nightlight for Desk Decor, Funny Gifts Stuff for Boys Girls Baby, White Elephant Gifts
200
▼ 33.3%vs. prior month
$3.8K
latest month
12-month trend
B0BWF5TWKG
YUKOUQIAN Penguin Stuffed Animal Cute Plush Doll SoftToy 8.5" Gift for Girls Boys Birthdays Christmas Children's Day Halloween Thanksgiving Day (Penguin)
100
▲ 0.0%vs. prior month
$999
latest month
12-month trend
B0CN66Q4PW
Penguin Plush Toy Penguin Stuffed Animal Cute Birthday Penguin Plushies Pillow Soft Happy Birthday Plush Toy Gifts for Kids Home Decor
100
▲ 0.0%vs. prior month
$2.4K
latest month
12-month trend
B0CSDMCMNL
Dalmao 36" Penguin Stuffed Animal, Soft Jumbo Long Cuddle Pillow, Cute Blue Penguin Plush Body Pillow Plushies Toy Gift for Kids, Boy and Girls Birthday, Easter
100
▲ 0.0%vs. prior month
$3K
latest month
12-month trend
B0DD6S3PL9
Bubblepompom Animal Hat with Moving Ears Funny Pop up Crazy Silly Hat, 22'' | Plush Animal Hat with Jumping Ears, Cosplay Costume for Dress Up Party, Holiday Gift for Kids, Squeeze Paws to Pop up Ears
100
▲ 0.0%vs. prior month
$1.3K
latest month
12-month trend
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Best Pingu Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Qitiieli is the best-performing pingu brand in July 2026, moving 600 units across 1 ASIN for 42.9% of Top 10 volume. ATSUI follows with 200 units (14.3%), ahead of YUKOUQIAN on 100 units (7.1%).
With 9 brands splitting the Top 10 and 64.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.49 to $18.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Qitiieli
1 ASIN in Top 10
42.9%
Units
600
Revenue
$3.5K
Avg. price
$5.49
B0B5B4SB2P
$5.49·★4.7·1.1K revsA Little Pocket Penguin Hug, Mini Cute Animal Decoration Funny Pocket Hug Penguin Stress Relief Toy with Card, Unique 2026 Gifts Special Encourage for Teens, Gifts for Him Her Boyfriend Girlfriend
Units sold600
ATSUI
1 ASIN in Top 10
14.3%
Units
200
Revenue
$3.8K
Avg. price
$18.99
B0DT3GF3K4
$18.99·★4.8·137 revsATSUI Penguin Night Light, LED Squishy Novelty Animal Night Lamp, Food Grade Silicone, 2 Level Dimmable, Nursery Nightlight for Desk Decor, Funny Gifts Stuff for Boys Girls Baby, White Elephant Gifts
Units sold200
YUKOUQIAN
1 ASIN in Top 10
7.1%
Units
100
Revenue
$999
Avg. price
$9.99
B0BWF5TWKG
$9.99·★4.4·734 revsYUKOUQIAN Penguin Stuffed Animal Cute Plush Doll SoftToy 8.5" Gift for Girls Boys Birthdays Christmas Children's Day Halloween Thanksgiving Day (Penguin)
Units sold100
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