Bag Charms For Tote Bags Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bag Charms For Tote Bags sales on Amazon US totaled 49,400 units in July 2026 (▼ 17.7% vs. the prior month), generating an estimated $451,112 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.7% of unit volume and 50.5% of revenue, while a typical listing is priced at $9.46. The keyword itself pulled 21,110 Amazon queries over the same period (▼ 28.4% MoM).
Zooming out to the 12-month window ending July 2026, the bag charms for tote bags Top 50 moved 476,700 units and $4,621,540 in cumulative sales — an average of 39,725 units and $385,128 per month. Monthly throughput topped out at 60,050 units in June 2026 and dipped to 26,850 in May 2026, leaving the latest reading 47.2% higher than August 2025.
Bag Charms For Tote Bags Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
49.4K
▼ 17.7% MoM
Monthly Revenue 2026/07
$451.1K
▼ 17.2% MoM
Top 10 Market Share 2026/07
56.7%
Bag Charms For Tote Bags Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bag charms for tote bags listing on Amazon US in July 2026 is ASIN B07SCN46GZ (Brand: OMYSTYLE), which sold 6,000 units at $9.88 apiece — equal to 12.1% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 28,000 units and $227,790 in July 2026 — 56.7% of unit volume and 50.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bag Charms For Tote Bags' on Amazon
July 2026
Is 56.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07SCN46GZ
OMYSTYLE Purse Organizer Insert, Felt Tote Bag Organizer Insert with 5 Sizes, Handbag Dividers for Inside Purse, Compatible with Longchamp, Neverful, Speedy and More
6K
▼ 14.3%vs. prior month
$59.3K
latest month
12-month trend
B0CWYZR4YN
Mr. Pen- Different Charms, 30, 50, 60 Pcs, PVC Random Decoration Charms for Decoration
5K
▲ 0.0%vs. prior month
$24.8K
latest month
12-month trend
B0D66ZJB7N
Wikavanli Metal Keychains Keyring Key Chain Ring Clip Holder Organizer for Home Car Keys Key Finder Women Men
4K
▼ 20.0%vs. prior month
$24K
latest month
12-month trend
B0F676P2XR
Muitcdo Brass Key Rings Bulk, Key Chain Organizer Holder for Men Women with Secure Screw Locking
4K
▼ 33.3%vs. prior month
$43K
latest month
12-month trend
B0DSPTKVDX
TINKRSTUFF Cherry Bag Charm Cute Cherry Purse Charms Strawberry Keychain Best Gifts
2K
▲ 0.0%vs. prior month
$12K
latest month
12-month trend
B0FCYTMG3K
Gegraterwa Purse Chain Pearl Bag Chains Purse Charms with Gold Straps Bag Charms for Handbags(1)
2K
▼ 33.3%vs. prior month
$12K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bag Charms For Tote Bags Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OMYSTYLE is the best-performing bag charms for tote bags brand in July 2026, moving 6,000 units across 1 ASIN for 21.4% of Top 10 volume. Mr. Pen follows with 5,000 units (17.9%), ahead of Wikavanli on 4,000 units (14.3%).
Volume is spread across 10 brands, with the top three holding 53.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.99 to $9.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OMYSTYLE
1 ASIN in Top 10
21.4%
Units
6K
Revenue
$59.3K
Avg. price
$9.88
B07SCN46GZ
$9.88·★4.5·35.4K revsOMYSTYLE Purse Organizer Insert, Felt Tote Bag Organizer Insert with 5 Sizes, Handbag Dividers for Inside Purse, Compatible with Longchamp, Neverful, Speedy and More
Units sold6K
Mr. Pen
1 ASIN in Top 10
17.9%
Units
5K
Revenue
$24.8K
Avg. price
$4.99
B0CWYZR4YN
$4.99·★4.6·2.6K revsMr. Pen- Different Charms, 30, 50, 60 Pcs, PVC Random Decoration Charms for Decoration
Units sold5K
Wikavanli
1 ASIN in Top 10
14.3%
Units
4K
Revenue
$24K
Avg. price
$5.99
B0D66ZJB7N
$5.99·★4.6·2.8K revsWikavanli Metal Keychains Keyring Key Chain Ring Clip Holder Organizer for Home Car Keys Key Finder Women Men
Units sold4K
Trending Bag Charms For Tote Bags Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D9L5KZXQ booked 1K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0G576VMG6 leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B0FL76FWL6 close behind at ▲ 150.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D9L5KZXQ
TEBIEKOY 4Pcs Fashion Scarves for Women, Multifunctional Boho Scarves Headbands Satin Scarf for Bag Hair Accessories
Price
$9.99
Rating
4.2
Reviews
701
Latest month sales
B0G576VMG6
Cute Key Chain Plush Bear Bag Charm Teddy Bear Keychain Gift For Handbag,Purse, Backpack, Car Keys
Price
$9.98
Rating
4.6
Reviews
306
Latest month sales
B0FL76FWL6
Cute Keychain Bunny Plush Rabbit Key Chain Smiling Cloud Keychains Women Bag Purse Backpack Charms
Unlock to view ASIN details and product titles
Price
$9.97
Rating
4.5
Reviews
127
Latest month sales
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