Backpacks For School Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Backpacks For School sales on Amazon US totaled 194,000 units in July 2026 (▲ 169.1% vs. the prior month), generating an estimated $9,024,205 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.9% of unit volume and 54.9% of revenue, while a typical listing is priced at $49.24. The keyword itself pulled 71,578 Amazon queries over the same period (▲ 21.4% MoM).
Zooming out to the 12-month window ending July 2026, the backpacks for school Top 50 moved 1,049,600 units and $42,486,911 in cumulative sales — an average of 87,467 units and $3,540,576 per month. Monthly throughput topped out at 267,300 units in August 2025 and dipped to 27,700 in May 2026, leaving the latest reading 27.4% lower than August 2025.
Backpacks For School Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
194K
▲ 169.1% MoM
Monthly Revenue 2026/07
$9M
▲ 223.8% MoM
Top 10 Market Share 2026/07
62.9%
Backpacks For School Market Share & Sales Concentration on Amazon US — July 2026
The most-sold backpacks for school listing on Amazon US in July 2026 is ASIN B0007QCQGI (Brand: JanSport), which sold 30,000 units at $39.35 apiece — equal to 15.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 122,000 units and $4,955,880 in July 2026 — 62.9% of unit volume and 54.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Backpacks For School' on Amazon
July 2026
Is 62.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0007QCQGI
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
30K
▲ 650.0%vs. prior month
$1.1M
latest month
12-month trend
B01A6BPAN4
JanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Black
20K
▲ 566.7%vs. prior month
$1M
latest month
12-month trend
B07K74LDCH
JanSport Laptop Backpack - Computer Bag with 2 Compartments, Ergonomic Shoulder Straps, 15” Laptop Sleeve, Haul Handle - Black
10K
▲ 233.3%vs. prior month
$507.6K
latest month
12-month trend
B0D2Q61QF4
ZORFIN 26L Black Backpack for College, and Travel: Water Resistant Bookbag
10K
▲ 100.0%vs. prior month
$162.9K
latest month
12-month trend
B06XZTZ7GB
MATEIN Travel Laptop Backpack, 15.6 Inch College School Computer Bag, Grey | Slim Sturdy Business Daypack, Anti Theft Bookbag, Water Resistant, Gift for Men & Women, Personal Item Bag, Mochilas
10K
▲ 25.0%vs. prior month
$192.2K
latest month
12-month trend
B07V4R4Z77
SHRRADOO Extra Large Travel Laptop Backpack for Men, Work College Backpacks | Fit 17 Inch Laptops, with Combination Lock, Carry On Flight Approved, Men Women Business Backpack,Bookbag School Backpack
10K
▲ 11.1%vs. prior month
$277.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Backpacks For School Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JanSport is the best-performing backpacks for school brand in July 2026, moving 85,000 units across 6 ASINs for 69.7% of Top 10 volume. ZORFIN follows with 10,000 units (8.2%), ahead of MATEIN on 10,000 units (8.2%).
With 5 brands splitting the Top 10 and 86.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.99 to $45.44, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JanSport
6 ASINs in Top 10
69.7%
Units
85K
Revenue
$3.8M
Avg. price
$45.44
B0007QCQGI
$39.35·★4.6·44.9K revsJanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
Units sold30KB01A6BPAN4
$53.41·★4.7·15.2K revsJanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Black
Units sold20KB07K74LDCH
$53.94·★4.7·20.3K revsJanSport Laptop Backpack - Computer Bag with 2 Compartments, Ergonomic Shoulder Straps, 15” Laptop Sleeve, Haul Handle - Black
Units sold10KB0823VFB4C
$35.99·★4.7·8.6K revsJanSport 26L Cross Town Backpack – 12 inch Daypack, Black
Units sold10KB01A6BP10Q
$53.99·★4.7·2.3K revsJanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Navy | Ergonomic Straps, Waterbottle Pocket, Campus Weekender Travel Rucksack
Units sold8KB083QSNNTW
$35.95·★4.6·9.4K revsJanSport SuperBreak Plus Backpack
Units sold7K
ZORFIN
1 ASIN in Top 10
8.2%
Units
10K
Revenue
$162.9K
Avg. price
$16.99
B0D2Q61QF4
$16.99·★4.6·4.2K revsZORFIN 26L Black Backpack for College, and Travel: Water Resistant Bookbag
Units sold10K
MATEIN
1 ASIN in Top 10
8.2%
Units
10K
Revenue
$192.2K
Avg. price
$19.79
B06XZTZ7GB
$19.79·★4.7·114.3K revsMATEIN Travel Laptop Backpack, 15.6 Inch College School Computer Bag, Grey | Slim Sturdy Business Daypack, Anti Theft Bookbag, Water Resistant, Gift for Men & Women, Personal Item Bag, Mochilas
Units sold10K
Trending Backpacks For School Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01A6BP10Q booked 8K units at $53.99, with ▲ 700.0% MoM change. On the growth side, B08W2L7MC2 leads positive momentum with ▲ 900.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01A6BP10Q
JanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Navy | Ergonomic Straps, Waterbottle Pocket, Campus Weekender Travel Rucksack
Price
$53.99
Rating
4.7
Reviews
2.3K
Latest month sales
B083QSNNTW
JanSport SuperBreak Plus Backpack
Price
$35.95
Rating
4.6
Reviews
9.4K
Latest month sales
B08W2L7MC2
JanSport Right Pack Backpack - Durable Daypack with Padded 15" Laptop Sleeve, Spacious Main Compartment & Integrated Water Bottle Pocket - Black
Unlock to view ASIN details and product titles
Price
$59.97
Rating
4.7
Reviews
6.4K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this backpacks for school report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card