Backpack For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Backpack For Women sales on Amazon US totaled 121,300 units in July 2026 (▲ 59.1% vs. the prior month), generating an estimated $4,397,913 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.8% of unit volume and 65.6% of revenue, while a typical listing is priced at $40.45. The keyword itself pulled 110,949 Amazon queries over the same period (▼ 14.6% MoM).
Zooming out to the 12-month window ending July 2026, the backpack for women Top 50 moved 860,250 units and $26,466,184 in cumulative sales — an average of 71,688 units and $2,205,515 per month. Monthly throughput topped out at 137,400 units in August 2025 and dipped to 38,000 in May 2026, leaving the latest reading 11.7% lower than August 2025.
Backpack For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
121.3K
▲ 59.1% MoM
Monthly Revenue 2026/07
$4.4M
▲ 84.1% MoM
Top 10 Market Share 2026/07
66.8%
Backpack For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold backpack for women listing on Amazon US in July 2026 is ASIN B01A6BPAN4 (Brand: JanSport), which sold 20,000 units at $53.17 apiece — equal to 16.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 81,000 units and $2,884,940 in July 2026 — 66.8% of unit volume and 65.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Backpack For Women' on Amazon
July 2026
Is 66.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01A6BPAN4
JanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Black
20K
▲ 566.7%vs. prior month
$1M
latest month
12-month trend
B0D2Q61QF4
ZORFIN 26L Black Backpack for College, and Travel: Water Resistant Bookbag
10K
▲ 100.0%vs. prior month
$162.9K
latest month
12-month trend
B06XZTZ7GB
MATEIN Travel Laptop Backpack, 15.6 Inch College School Computer Bag, Grey | Slim Sturdy Business Daypack, Anti Theft Bookbag, Water Resistant, Gift for Men & Women, Personal Item Bag, Mochilas
10K
▲ 25.0%vs. prior month
$192.2K
latest month
12-month trend
B09MQWWP87
Taygeer Travel Backpack for Women, TSA Carry On Backpack Flight Approved | 15.6inch Laptop Mochila with Water Bottle Pocket & Shoe Pouch, Nurse Bag Casual Daypack for Weekender Business Hiking, Pink
10K
▲ 0.0%vs. prior month
$199.1K
latest month
12-month trend
B07T5D98RW
WATERFLY Crossbody Sling Backpack Sling Bag Travel Hiking Chest Bag Daypack (Black) | Small Hiking bag,Multi-compartment storage,Water-resistant,Breathable back pad,Reversible adjustable shoulder strap
7K
▲ 16.7%vs. prior month
$153.8K
latest month
12-month trend
B0CN9TGT14
The North Face Jester Everyday Laptop Backpack, TNF Black-NPF, One Size
6K
▲ 500.0%vs. prior month
$432.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Backpack For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JanSport is the best-performing backpack for women brand in July 2026, moving 20,000 units across 1 ASIN for 24.7% of Top 10 volume. Taygeer follows with 14,000 units (17.3%), ahead of The North Face on 11,000 units (13.6%).
Volume is spread across 8 brands, with the top three holding 55.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $18.38 to $79.84, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JanSport
1 ASIN in Top 10
24.7%
Units
20K
Revenue
$1M
Avg. price
$53.17
B01A6BPAN4
$53.17·★4.7·15.2K revsJanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Black
Units sold20K
Taygeer
2 ASINs in Top 10
17.3%
Units
14K
Revenue
$279.9K
Avg. price
$18.38
B09MQWWP87
$17.97·★4.7·29.6K revsTaygeer Travel Backpack for Women, TSA Carry On Backpack Flight Approved | 15.6inch Laptop Mochila with Water Bottle Pocket & Shoe Pouch, Nurse Bag Casual Daypack for Weekender Business Hiking, Pink
Units sold10KB0FPX2T3R9
$18.79·★4.7·423 revsTaygeer Travel Backpack for Women, Travel Personal Item Bag with Shoe Pouch
Units sold4K
The North Face
2 ASINs in Top 10
13.6%
Units
11K
Revenue
$832.9K
Avg. price
$79.84
B0CN9TGT14
$71.48·★4.6·2.4K revsThe North Face Jester Everyday Laptop Backpack, TNF Black-NPF, One Size
Units sold6KB0CN9SC61B
$88.20·★4.7·15.5K revsThe North Face Women's Jester Everyday Backpack, Pnk Moss, One Size | Commuter Travel Bag, Laptop Sleeve, Water-Repellent
Units sold5K
Trending Backpack For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CN9TGT14 booked 6K units at $71.48, with ▲ 500.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CN9TGT14
The North Face Jester Everyday Laptop Backpack, TNF Black-NPF, One Size
Price
$71.48
Rating
4.6
Reviews
2.4K
Latest month sales
B0CN9SC61B
The North Face Women's Jester Everyday Backpack, Pnk Moss, One Size | Commuter Travel Bag, Laptop Sleeve, Water-Repellent
Price
$88.20
Rating
4.7
Reviews
15.5K
Latest month sales
B07CPW148Z
abshoo Classical Basic Womens Travel Backpack For College Men Water Resistant Bookbag (Black)
Unlock to view ASIN details and product titles
Price
$16.50
Rating
4.6
Reviews
18.7K
Latest month sales
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