Cerave Healing Ointment Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cerave Healing Ointment sales on Amazon US totaled 560,900 units in July 2026 (▼ 7.0% vs. the prior month), generating an estimated $8,092,664 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.7% of unit volume and 66.8% of revenue, while a typical listing is priced at $14.46. The keyword itself pulled 54,548 Amazon queries over the same period (▲ 3.9% MoM).
Zooming out to the 12-month window ending July 2026, the cerave healing ointment Top 50 moved 6,885,000 units and $100,245,070 in cumulative sales — an average of 573,750 units and $8,353,756 per month. Monthly throughput topped out at 691,950 units in February 2026 and dipped to 335,100 in May 2026, leaving the latest reading 14.1% higher than August 2025.
Cerave Healing Ointment Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
560.9K
▼ 7.0% MoM
Monthly Revenue 2026/07
$8.1M
▼ 10.6% MoM
Top 10 Market Share 2026/07
67.7%
Cerave Healing Ointment Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cerave healing ointment listing on Amazon US in July 2026 is ASIN B00TTD9BRC (Brand: CeraVe), which sold 70,000 units at $16.23 apiece — equal to 12.5% of every unit tracked in this report.
The Top 10 ASINs account for 380,000 units and $5,402,800 in July 2026 — 67.7% of unit volume and 66.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cerave Healing Ointment' on Amazon
July 2026
Is 67.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00TTD9BRC
CeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B006IB5T4W
Aquaphor Advanced Therapy Healing Ointment Skin Protectant, 14 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
70K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B00SNPCSUY
CeraVe Night Cream, Face Moisturizer, Skin Care for Dry Skin, 1.7oz | Skin Renewing Face Moisturizer with Hyaluronic Acid & Peptides, Night Cream For Men & Women, Anti-Aging Face Cream, Daily Use
60K
▼ 14.3%vs. prior month
$926.4K
latest month
12-month trend
B0107QPFBU
Aquaphor Advanced Therapy Healing Ointment, Skin Protectant, 7 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
50K
▼ 16.7%vs. prior month
$609.5K
latest month
12-month trend
B000YJ2SLG
CeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 12oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
30K
▲ 0.0%vs. prior month
$438.3K
latest month
12-month trend
B0107QP1VE
Aquaphor Baby Healing Ointment for Diaper Rash and More, 7 OZ | Baby Skin Protectant with Petrolatum for Chapped or Dry Skin, Drool Rash and Diaper Rash, Hypoallergenic, Fragrance Free
30K
▲ 0.0%vs. prior month
$387.6K
latest month
12-month trend
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Best Cerave Healing Ointment Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CeraVe is the best-performing cerave healing ointment brand in July 2026, moving 180,000 units across 5 ASINs for 47.4% of Top 10 volume. Aquaphor follows with 170,000 units (44.7%), ahead of A+D on 30,000 units (7.9%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.47 to $16.56, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CeraVe
5 ASINs in Top 10
47.4%
Units
180K
Revenue
$3.1M
Avg. price
$16.56
B00TTD9BRC
$16.23·★4.7·147.8K revsCeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
Units sold70KB00SNPCSUY
$15.44·★4.6·56.9K revsCeraVe Night Cream, Face Moisturizer, Skin Care for Dry Skin, 1.7oz | Skin Renewing Face Moisturizer with Hyaluronic Acid & Peptides, Night Cream For Men & Women, Anti-Aging Face Cream, Daily Use
Units sold60KB000YJ2SLG
$14.97·★4.7·150.2K revsCeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 12oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Units sold30KB0071XPQQ2
$16.19·★4.6·25.1K revsCeraVe Salicylic Acid Lotion, Body Lotion for Rough & Bumpy Skin, 8oz | Skin Care, Smooths Rough Skin with Vitamin D, Hyaluronic Acid and Lactic Acid In A Fragrance Free, Allergy Tested Formula
Units sold10KB00D7BZNT2
$19.99·★4.7·23.3K revsCeraVe SA Moisturizing Cream, Exfoliates and Softens Rough Skin, 12oz | Skin Care, Smooths Rough Skin with Salicylic Acid, Lactic Acid, Hyaluronic Acid, Niacinamide Fragrance-Free & Allergy Tested
Units sold10K
Aquaphor
4 ASINs in Top 10
44.7%
Units
170K
Revenue
$2.2M
Avg. price
$11.60
B006IB5T4W
$16.48·★4.8·86.8K revsAquaphor Advanced Therapy Healing Ointment Skin Protectant, 14 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
Units sold70KB0107QPFBU
$12.19·★4.8·44.7K revsAquaphor Advanced Therapy Healing Ointment, Skin Protectant, 7 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
Units sold50KB0107QP1VE
$12.49·★4.8·97.4K revsAquaphor Baby Healing Ointment for Diaper Rash and More, 7 OZ | Baby Skin Protectant with Petrolatum for Chapped or Dry Skin, Drool Rash and Diaper Rash, Hypoallergenic, Fragrance Free
Units sold30KB001IAG7G2
$5.24·★4.8·18.6K revsAquaphor Healing Ointment Advanced Therapy Skin Protectant, Dry Skin Body Moisturizer, 0.35 Oz Tube, Pack of 2 | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
Units sold20K
A+D
1 ASIN in Top 10
7.9%
Units
30K
Revenue
$164.1K
Avg. price
$5.47
B01D2NTLZG
$5.47·★4.8·40.9K revsA+D Original Diaper Rash Ointment Prevents & Treats Diaper Rash, Moisturizing Skin Protectant with Vitamins A & D, Healing Skin Ointment for Dry and Cracked Skin 4oz | Treats Diaper Rash, Moisturizing Skin Protectant with Vitamins A and D, Healing Skin Ointment for Dry and Cracked Skin
Units sold30K
Trending Cerave Healing Ointment Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00BN2UF54 leads positive momentum with ▲ 455.6% MoM growth on 5K units, with B0F84LQRYZ close behind at ▲ 400.0% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00BN2UF54
CeraVe Therapeutic Hand Cream, Hyaluronic Acid & Niacinamide Lotion, 3oz | Dermatologist-Tested Dimethicone Hand Lotion Protects Over-Worked Skin; Ideal Hand Cream For Dry Cracked Hands
Price
$10.99
Rating
4.5
Reviews
8.2K
Latest month sales
B0F84LQRYZ
Aveeno Skin Relief Healing Ointment, Fragrance-Free, 2.0 oz | Repair & Protect Extra Dry Cracked Skin, Glycerin Protectant, Triple Oat & Shea Butter, Non-Greasy Feel, Travel Size
Price
$5.43
Rating
4.6
Reviews
1.2K
Latest month sales
B0BX6LGM56
CeraVe Moisturizing Cream for Itch Relief, Anti Itch Cream, 16oz | Skin Care That Relieves Minor Skin Irritations, Sunburn & Bug Bites with Pramoxine Hydrochloride In A Fragrance Free Formula
Unlock to view ASIN details and product titles
Price
$23.97
Rating
4.7
Reviews
11.9K
Latest month sales
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