Baby Yoda Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Yoda sales on Amazon US totaled 17,000 units in July 2026 (▼ 65.3% vs. the prior month), generating an estimated $352,277 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.9% of unit volume and 37.2% of revenue, while a typical listing is priced at $28.89. The keyword itself pulled 12,789 Amazon queries over the same period (▼ 23.7% MoM).
Zooming out to the 12-month window ending July 2026, the baby yoda Top 50 moved 215,650 units and $3,845,902 in cumulative sales — an average of 17,971 units and $320,492 per month. Monthly throughput topped out at 48,950 units in June 2026 and dipped to 5,500 in September 2025, leaving the latest reading 151.9% higher than August 2025.
Baby Yoda Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
17K
▼ 65.3% MoM
Monthly Revenue 2026/07
$352.3K
▼ 60.6% MoM
Top 10 Market Share 2026/07
62.9%
Baby Yoda Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby yoda listing on Amazon US in July 2026 is ASIN B0FMS521QK (Brand: LEGO), which sold 2,000 units at $9.49 apiece — equal to 11.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,700 units and $131,133 in July 2026 — 62.9% of unit volume and 37.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Yoda' on Amazon
July 2026
Is 62.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FMS521QK
LEGO Star Wars The Mandalorian & Grogu’s Speeder Bike Building Toy for Boys & Girls - Pretend Play Space Vehicle W/2 Star Wars Character Figures for Kids, Ages 6+ - Gift Idea for Birthdays - 75436
2K
▼ 71.4%vs. prior month
$19K
latest month
12-month trend
B0DVGKZZS4
Star Wars Gifts | Handmade Baby Yoda Positive Crochet W/ 30 Fun Affirmations | Gift for Birthday, Emotional Support | Starwars Birthday Decorations for Men, Women | Star Wars Office Desk Decor
1K
▼ 75.0%vs. prior month
$16.7K
latest month
12-month trend
B0FH7L7Y77
STAR WARS The Mandalorian & Grogu Bounty Blaster, 11-Inch Action Figure with Sound Effects, Interactive Toys for Boys & Girls Ages 4+
1K
▲ 25.0%vs. prior month
$15K
latest month
12-month trend
B0G16JJ5MR
Furby Furblets Star Wars Grogu Collectible Electronic Plush Toy, Officially Licensed
1K
▲ 0.0%vs. prior month
$15K
latest month
12-month trend
B09NB3WHXK
BAND-AID Brand Adhesive Bandages, Star Wars: The Mandalorian and Grogu | First Aid Decorative Bandages with Star Wars: The Mandalorian and Grogu, 20 Count Assorted Wound Care for Kids' Minor Wounds
1K
▲ 0.0%vs. prior month
$4K
latest month
12-month trend
B0BTRY3ZCF
Zak Designs Star Wars The Mandalorian Kelso Toddler Cups For Travel or At Home, 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Baby Yoda, Grogu)
1K
▲ 0.0%vs. prior month
$14K
latest month
12-month trend
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Best Baby Yoda Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LEGO is the best-performing baby yoda brand in July 2026, moving 2,000 units across 1 ASIN for 18.7% of Top 10 volume. STAR WARS follows with 2,000 units (18.7%), ahead of Got you a little something on 1,000 units (9.3%).
Volume is spread across 9 brands, with the top three holding 46.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.49 to $17.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LEGO
1 ASIN in Top 10
18.7%
Units
2K
Revenue
$19K
Avg. price
$9.49
B0FMS521QK
$9.49·★4.9·710 revsLEGO Star Wars The Mandalorian & Grogu’s Speeder Bike Building Toy for Boys & Girls - Pretend Play Space Vehicle W/2 Star Wars Character Figures for Kids, Ages 6+ - Gift Idea for Birthdays - 75436
Units sold2K
STAR WARS
2 ASINs in Top 10
18.7%
Units
2K
Revenue
$29.7K
Avg. price
$13.48
B0FH7L7Y77
$15.00·★4.8·89 revsSTAR WARS The Mandalorian & Grogu Bounty Blaster, 11-Inch Action Figure with Sound Effects, Interactive Toys for Boys & Girls Ages 4+
Units sold1KB0FHL28BCQ
$11.97·★4.8·184 revsSTAR WARS Grogu 6.5-Inch Action Figure, The Mandalorian & Grogu Toys for Boys & Girls Ages 4+
Units sold1K
Got you a little something
1 ASIN in Top 10
9.3%
Units
1K
Revenue
$16.7K
Avg. price
$17.99
B0DVGKZZS4
$17.99·★4.6·896 revsStar Wars Gifts | Handmade Baby Yoda Positive Crochet W/ 30 Fun Affirmations | Gift for Birthday, Emotional Support | Starwars Birthday Decorations for Men, Women | Star Wars Office Desk Decor
Units sold1K
Trending Baby Yoda Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FH7L7Y77 booked 1K units at $15.00, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FH7L7Y77
STAR WARS The Mandalorian & Grogu Bounty Blaster, 11-Inch Action Figure with Sound Effects, Interactive Toys for Boys & Girls Ages 4+
Price
$15.00
Rating
4.8
Reviews
89
Latest month sales
B0FHL28BCQ
STAR WARS Grogu 6.5-Inch Action Figure, The Mandalorian & Grogu Toys for Boys & Girls Ages 4+
Price
$11.97
Rating
4.8
Reviews
184
Latest month sales
B0B8NJ3H19
Tamagotchi Nano x Star Wars - Grogu Tamagotchi Blue ver. | Star Wars Tamagotchi 1.5 Inch Accessory Nano - Grogu
Unlock to view ASIN details and product titles
Price
$18.12
Rating
4.4
Reviews
2.1K
Latest month sales
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