Baby Yoda Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Yoda sales on Amazon US totaled 17,100 units in July 2026 (▼ 65.0% vs. the prior month), generating an estimated $364,877 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.6% of unit volume and 35.9% of revenue, while a typical listing is priced at $30.83. The keyword itself pulled 12,789 Amazon queries over the same period (▼ 23.7% MoM).
Zooming out to the 12-month window ending July 2026, the baby yoda Top 50 moved 213,200 units and $3,839,663 in cumulative sales — an average of 17,767 units and $319,972 per month. Monthly throughput topped out at 48,800 units in June 2026 and dipped to 5,250 in September 2025, leaving the latest reading 169.3% higher than August 2025.
Baby Yoda Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
17.1K
▼ 65.0% MoM
Monthly Revenue 2026/07
$364.9K
▼ 60.0% MoM
Top 10 Market Share 2026/07
62.6%
Baby Yoda Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby yoda listing on Amazon US in July 2026 is ASIN B0FMS521QK (Brand: LEGO), which sold 2,000 units at $9.49 apiece — equal to 11.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,700 units and $131,133 in July 2026 — 62.6% of unit volume and 35.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Yoda' on Amazon
July 2026
Is 62.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0FMS521QK
LEGO Star Wars The Mandalorian & Grogu’s Speeder Bike Building Toy for Boys & Girls - Pretend Play Space Vehicle W/2 Star Wars Character Figures for Kids, Ages 6+ - Gift Idea for Birthdays - 75436
2K
▼ 71.4%vs. prior month
$19K
latest month
12-month trend
B09NB3WHXK
BAND-AID Brand Adhesive Bandages, Star Wars: The Mandalorian and Grogu | First Aid Decorative Bandages with Star Wars: The Mandalorian and Grogu, 20 Count Assorted Wound Care for Kids' Minor Wounds
1K
▲ 0.0%vs. prior month
$4K
latest month
12-month trend
B0BTRY3ZCF
Zak Designs Star Wars The Mandalorian Kelso Toddler Cups For Travel or At Home, 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Baby Yoda, Grogu) | BPA Free, Plastic, Sippy Cups, Cupholder Friendly, Dishwasher Safe, Easy Clean, Baby Yoda, Grogu, For Preschool or Home
1K
▲ 0.0%vs. prior month
$14K
latest month
12-month trend
B0DVGKZZS4
Star Wars Gifts | Handmade Baby Yoda Positive Crochet W/ 30 Fun Affirmations | Gift for Birthday, Emotional Support | Starwars Birthday Decorations for Men, Women | Star Wars Office Desk Decor
1K
▼ 75.0%vs. prior month
$16.7K
latest month
12-month trend
B0FH7L7Y77
STAR WARS The Mandalorian & Grogu Bounty Blaster, 11-Inch Action Figure with Sound Effects, Interactive Toys for Boys & Girls Ages 4+
1K
▲ 25.0%vs. prior month
$15K
latest month
12-month trend
B0FHL28BCQ
STAR WARS Grogu 6.5-Inch Action Figure, The Mandalorian & Grogu Toys for Boys & Girls Ages 4+
1K
▲ 400.0%vs. prior month
$14.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Baby Yoda Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LEGO is the best-performing baby yoda brand in July 2026, moving 2,000 units across 1 ASIN for 18.7% of Top 10 volume. STAR WARS follows with 2,000 units (18.7%), ahead of Band-Aid on 1,000 units (9.3%).
Volume is spread across 9 brands, with the top three holding 46.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.99 to $13.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LEGO
1 ASIN in Top 10
18.7%
Units
2K
Revenue
$19K
Avg. price
$9.49
B0FMS521QK
$9.49·★4.9·705 revsLEGO Star Wars The Mandalorian & Grogu’s Speeder Bike Building Toy for Boys & Girls - Pretend Play Space Vehicle W/2 Star Wars Character Figures for Kids, Ages 6+ - Gift Idea for Birthdays - 75436
Units sold2K
STAR WARS
2 ASINs in Top 10
18.7%
Units
2K
Revenue
$29.7K
Avg. price
$13.48
B0FH7L7Y77
$15.00·★4.8·88 revsSTAR WARS The Mandalorian & Grogu Bounty Blaster, 11-Inch Action Figure with Sound Effects, Interactive Toys for Boys & Girls Ages 4+
Units sold1KB0FHL28BCQ
$11.97·★4.8·179 revsSTAR WARS Grogu 6.5-Inch Action Figure, The Mandalorian & Grogu Toys for Boys & Girls Ages 4+
Units sold1K
Band-Aid
1 ASIN in Top 10
9.3%
Units
1K
Revenue
$4K
Avg. price
$3.99
B09NB3WHXK
$3.99·★4.6·1.4K revsBAND-AID Brand Adhesive Bandages, Star Wars: The Mandalorian and Grogu | First Aid Decorative Bandages with Star Wars: The Mandalorian and Grogu, 20 Count Assorted Wound Care for Kids' Minor Wounds
Units sold1K
Trending Baby Yoda Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FH7L7Y77 booked 1K units at $15.00, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FH7L7Y77
STAR WARS The Mandalorian & Grogu Bounty Blaster, 11-Inch Action Figure with Sound Effects, Interactive Toys for Boys & Girls Ages 4+
Price
$15.00
Rating
4.8
Reviews
88
Latest month sales
B0FHL28BCQ
STAR WARS Grogu 6.5-Inch Action Figure, The Mandalorian & Grogu Toys for Boys & Girls Ages 4+
Price
$11.97
Rating
4.8
Reviews
179
Latest month sales
B0B8NJ3H19
Tamagotchi Nano x Star Wars - Grogu Tamagotchi Blue ver.
Unlock to view ASIN details and product titles
Price
$18.12
Rating
4.4
Reviews
2.1K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this baby yoda report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card