Baby Tummy Time Mat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Tummy Time Mat sales on Amazon US totaled 136,600 units in July 2026 (▼ 7.9% vs. the prior month), generating an estimated $4,414,735 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.4% of unit volume and 50.7% of revenue, while a typical listing is priced at $35.39. The keyword itself pulled 14,619 Amazon queries over the same period (▼ 12.7% MoM).
Zooming out to the 12-month window ending July 2026, the baby tummy time mat Top 50 moved 1,726,700 units and $50,719,751 in cumulative sales — an average of 143,892 units and $4,226,646 per month. Monthly throughput topped out at 240,700 units in December 2025 and dipped to 77,000 in May 2026, leaving the latest reading 3.8% higher than August 2025.
Baby Tummy Time Mat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
136.6K
▼ 7.9% MoM
Monthly Revenue 2026/07
$4.4M
▼ 7.3% MoM
Top 10 Market Share 2026/07
56.4%
Baby Tummy Time Mat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby tummy time mat listing on Amazon US in July 2026 is ASIN B07XC6YCC5 (Brand: Infinno), which sold 10,000 units at $9.98 apiece — equal to 7.3% of every unit tracked in this report.
The Top 10 ASINs account for 77,000 units and $2,236,920 in July 2026 — 56.4% of unit volume and 50.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Tummy Time Mat' on Amazon
July 2026
Is 56.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07XC6YCC5
Infinno Inflatable Tummy Time Water Mat, Baby Sensory Toys 3-24 Months | Leakproof play surface, builds neck and core strength, fills and drains fast, portable design, easy travel
10K
▼ 50.0%vs. prior month
$99.8K
latest month
12-month trend
B0DHH7LGZT
Infinno High Contrast Baby Book, Black and White, Tummy Time Mirror Toy | Newborn visual stimulation 0-6 months, Montessori sensory play, soft crinkle pages, folds flat, ties to crib and stroller
10K
▲ 0.0%vs. prior month
$86K
latest month
12-month trend
B0CBV96TQ1
URMYWO Black and White Baby Toy, Tummy Time High Contrast Newborn Toys | Visual Stimulation Soft Baby Book, Brain Development Montessori Sensory Infant Mirror Toy 0-6-12 Months, Boy Girl Shower Gift
10K
▲ 0.0%vs. prior month
$90.8K
latest month
12-month trend
B07MPCCDM7
Baby Einstein 4-in-1 Kickin' Tunes Music and Language Play Gym and Piano Tummy Time Activity Mat
10K
▲ 11.1%vs. prior month
$479.6K
latest month
12-month trend
B09XHGG4B8
Yeeeasy Tummy Time Water Mat丨Inflatable Tummy Time Water Play Mat for Babies, Infants and Toddlers 3 to 24 Months Promote Development Toys Baby Toys essentials and Gifts
10K
▲ 25.0%vs. prior month
$95.1K
latest month
12-month trend
B0CBQRXNVW
Fisher-Price Baby Playmat Glow and Grow Kick & Play Piano Gym, Blue Musical Learning Toy with Developmental Activities for Newborns 0+ Months
7K
▲ 75.0%vs. prior month
$293.8K
latest month
12-month trend
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Best Baby Tummy Time Mat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Infinno is the best-performing baby tummy time mat brand in July 2026, moving 20,000 units across 2 ASINs for 26.0% of Top 10 volume. URMYWO follows with 16,000 units (20.8%), ahead of Baby Einstein on 10,000 units (13.0%).
Volume is spread across 8 brands, with the top three holding 59.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.98 to $49.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Infinno
2 ASINs in Top 10
26.0%
Units
20K
Revenue
$185.8K
Avg. price
$9.98
B07XC6YCC5
$9.98·★4.4·30.6K revsInfinno Inflatable Tummy Time Water Mat, Baby Sensory Toys 3-24 Months | Leakproof play surface, builds neck and core strength, fills and drains fast, portable design, easy travel
Units sold10KB0DHH7LGZT
$9.99·★4.7·1.6K revsInfinno High Contrast Baby Book, Black and White, Tummy Time Mirror Toy | Newborn visual stimulation 0-6 months, Montessori sensory play, soft crinkle pages, folds flat, ties to crib and stroller
Units sold10K
URMYWO
2 ASINs in Top 10
20.8%
Units
16K
Revenue
$165K
Avg. price
$11.49
B0CBV96TQ1
$9.99·★4.6·4.7K revsURMYWO Black and White Baby Toy, Tummy Time High Contrast Newborn Toys | Visual Stimulation Soft Baby Book, Brain Development Montessori Sensory Infant Mirror Toy 0-6-12 Months, Boy Girl Shower Gift
Units sold10KB0DCP1ZRS3
$12.99·★4.7·2.6K revsURMYWO Tummy Time Mirror Toys, High Contrast Baby Toys for Newborn | Visual Stimulation Black and White Baby Toys, Sensory Crinkle Book Toy for Infant 0-3-6-12 Months, Boy Girl Shower Gifts
Units sold6K
Baby Einstein
1 ASIN in Top 10
13.0%
Units
10K
Revenue
$479.6K
Avg. price
$49.97
B07MPCCDM7
$49.97·★4.7·27.6K revsBaby Einstein 4-in-1 Kickin' Tunes Music and Language Play Gym and Piano Tummy Time Activity Mat
Units sold10K
Trending Baby Tummy Time Mat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CBQRXNVW booked 7K units at $41.97, with ▲ 75.0% MoM change. On the growth side, B01KM58NU6 leads positive momentum with ▲ 300.0% MoM growth on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CBQRXNVW
Fisher-Price Baby Playmat Glow and Grow Kick & Play Piano Gym, Blue Musical Learning Toy with Developmental Activities for Newborns 0+ Months
Price
$41.97
Rating
4.8
Reviews
2.5K
Latest month sales
B0DCP1ZRS3
URMYWO Tummy Time Mirror Toys, High Contrast Baby Toys for Newborn | Visual Stimulation Black and White Baby Toys, Sensory Crinkle Book Toy for Infant 0-3-6-12 Months, Boy Girl Shower Gifts
Price
$12.99
Rating
4.7
Reviews
2.6K
Latest month sales
B01KM58NU6
Taf Toys Baby Tummy Time Support Toy | Perfect for 2-6 Months Old Babies, Enables Easier Development & Easier Parenting, Natural Developmental, Comfortable, Ergonomic Design, Detachable Toys
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.4
Reviews
2.8K
Latest month sales
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