Tummy Time Mat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tummy Time Mat sales on Amazon US totaled 152,600 units in July 2026 (▼ 3.3% vs. the prior month), generating an estimated $4,584,574 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.9% of unit volume and 51.4% of revenue, while a typical listing is priced at $38.12. The keyword itself pulled 77,976 Amazon queries over the same period (▼ 3.0% MoM).
Zooming out to the 12-month window ending July 2026, the tummy time mat Top 50 moved 1,934,100 units and $51,350,927 in cumulative sales — an average of 161,175 units and $4,279,244 per month. Monthly throughput topped out at 296,800 units in December 2025 and dipped to 80,600 in May 2026, leaving the latest reading 5.6% higher than August 2025.
Tummy Time Mat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
152.6K
▼ 3.3% MoM
Monthly Revenue 2026/07
$4.6M
▼ 3.6% MoM
Top 10 Market Share 2026/07
60.9%
Tummy Time Mat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tummy time mat listing on Amazon US in July 2026 is ASIN B0B21ZM7LJ (Brand: Infinno), which sold 20,000 units at $9.99 apiece — equal to 13.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 93,000 units and $2,356,760 in July 2026 — 60.9% of unit volume and 51.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tummy Time Mat' on Amazon
July 2026
Is 60.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B21ZM7LJ
Infinno Infinno Wrist Rattles and Foot Finder Socks Set, Baby Toys for 0-12 Months | Soft crinkle textures, encourages reaching and kicking, garden bug characters, newborn shower gift, boys and girls
20K
▲ 0.0%vs. prior month
$199.8K
latest month
12-month trend
B07XC6YCC5
Infinno Inflatable Tummy Time Water Mat, Baby Sensory Toys 3-24 Months | Leakproof play surface, builds neck and core strength, fills and drains fast, portable design, easy travel
10K
▼ 50.0%vs. prior month
$99.8K
latest month
12-month trend
B09XHGG4B8
Yeeeasy Tummy Time Water Mat丨Inflatable Tummy Time Water Play Mat for Babies, Infants and Toddlers 3 to 24 Months Promote Development Toys Baby Toys essentials and Gifts
10K
▲ 25.0%vs. prior month
$95.1K
latest month
12-month trend
B0DHH7LGZT
Infinno High Contrast Baby Book, Black and White, Tummy Time Mirror Toy | Newborn visual stimulation 0-6 months, Montessori sensory play, soft crinkle pages, folds flat, ties to crib and stroller
10K
▲ 0.0%vs. prior month
$86K
latest month
12-month trend
B07MPCCDM7
Baby Einstein 4-in-1 Kickin' Tunes Music and Language Play Gym and Piano Tummy Time Activity Mat
10K
▲ 11.1%vs. prior month
$479.6K
latest month
12-month trend
B0CBV96TQ1
URMYWO Black and White Baby Toy, Tummy Time High Contrast Newborn Toys | Visual Stimulation Soft Baby Book, Brain Development Montessori Sensory Infant Mirror Toy 0-6-12 Months, Boy Girl Shower Gift
10K
▲ 0.0%vs. prior month
$90.8K
latest month
12-month trend
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Best Tummy Time Mat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Infinno is the best-performing tummy time mat brand in July 2026, moving 40,000 units across 3 ASINs for 43.0% of Top 10 volume. URMYWO follows with 16,000 units (17.2%), ahead of Yeeeasy on 10,000 units (10.8%).
With 7 brands splitting the Top 10 and 71.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $11.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Infinno
3 ASINs in Top 10
43.0%
Units
40K
Revenue
$385.6K
Avg. price
$11.32
B0B21ZM7LJ
$9.99·★4.7·9.5K revsInfinno Infinno Wrist Rattles and Foot Finder Socks Set, Baby Toys for 0-12 Months | Soft crinkle textures, encourages reaching and kicking, garden bug characters, newborn shower gift, boys and girls
Units sold20KB07XC6YCC5
$13.99·★4.4·30.5K revsInfinno Inflatable Tummy Time Water Mat, Baby Sensory Toys 3-24 Months | Leakproof play surface, builds neck and core strength, fills and drains fast, portable design, easy travel
Units sold10KB0DHH7LGZT
$9.99·★4.7·1.5K revsInfinno High Contrast Baby Book, Black and White, Tummy Time Mirror Toy | Newborn visual stimulation 0-6 months, Montessori sensory play, soft crinkle pages, folds flat, ties to crib and stroller
Units sold10K
URMYWO
2 ASINs in Top 10
17.2%
Units
16K
Revenue
$165K
Avg. price
$11.48
B0CBV96TQ1
$8.98·★4.6·4.7K revsURMYWO Black and White Baby Toy, Tummy Time High Contrast Newborn Toys | Visual Stimulation Soft Baby Book, Brain Development Montessori Sensory Infant Mirror Toy 0-6-12 Months, Boy Girl Shower Gift
Units sold10KB0DCP1ZRS3
$13.99·★4.7·2.6K revsURMYWO Tummy Time Mirror Toys, High Contrast Baby Toys for Newborn | Visual Stimulation Black and White Baby Toys, Sensory Crinkle Book Toy for Infant 0-3-6-12 Months, Boy Girl Shower Gifts
Units sold6K
Yeeeasy
1 ASIN in Top 10
10.8%
Units
10K
Revenue
$95.1K
Avg. price
$9.99
B09XHGG4B8
$9.99·★4.4·11.4K revsYeeeasy Tummy Time Water Mat丨Inflatable Tummy Time Water Play Mat for Babies, Infants and Toddlers 3 to 24 Months Promote Development Toys Baby Toys essentials and Gifts
Units sold10K
Trending Tummy Time Mat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CBQRXNVW booked 7K units at $41.97, with ▲ 75.0% MoM change. On the growth side, B0BHX8KW3X leads positive momentum with ▲ 233.3% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CBQRXNVW
Fisher-Price Baby Playmat Glow and Grow Kick & Play Piano Gym, Blue Musical Learning Toy with Developmental Activities for Newborns 0+ Months
Price
$41.97
Rating
4.8
Reviews
5.6K
Latest month sales
B0DCP1ZRS3
URMYWO Tummy Time Mirror Toys, High Contrast Baby Toys for Newborn | Visual Stimulation Black and White Baby Toys, Sensory Crinkle Book Toy for Infant 0-3-6-12 Months, Boy Girl Shower Gifts
Price
$13.99
Rating
4.7
Reviews
2.6K
Latest month sales
B0BHX8KW3X
Nuby Reversible Baby Floor Mat | Stars and Sky
Unlock to view ASIN details and product titles
Price
$49.97
Rating
4.4
Reviews
1.3K
Latest month sales
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