Baby Toothbrush 6 To 12 Months Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Toothbrush 6 To 12 Months sales on Amazon US totaled 219,000 units in July 2026 (▼ 2.8% vs. the prior month), generating an estimated $1,553,826 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.9% of unit volume and 45.6% of revenue, while a typical listing is priced at $8.46. The keyword itself pulled 15,562 Amazon queries over the same period (▼ 6.0% MoM).
Zooming out to the 12-month window ending July 2026, the baby toothbrush 6 to 12 months Top 50 moved 2,212,850 units and $15,384,037 in cumulative sales — an average of 184,404 units and $1,282,003 per month. Monthly throughput topped out at 225,300 units in June 2026 and dipped to 106,800 in May 2026, leaving the latest reading 45.0% higher than August 2025.
Baby Toothbrush 6 To 12 Months Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
219K
▼ 2.8% MoM
Monthly Revenue 2026/07
$1.6M
▼ 3.0% MoM
Top 10 Market Share 2026/07
53.9%
Baby Toothbrush 6 To 12 Months Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby toothbrush 6 to 12 months listing on Amazon US in July 2026 is ASIN B08899DKSV (Brand: Dr. Brown's), which sold 30,000 units at $4.49 apiece — equal to 13.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 118,000 units and $709,250 in July 2026 — 53.9% of unit volume and 45.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Toothbrush 6 To 12 Months' on Amazon
July 2026
Is 53.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08899DKSV
Dr. Brown's Fluoride-Free Baby Toothpaste, Strawberry, 1-Pack
30K
▲ 0.0%vs. prior month
$133.2K
latest month
12-month trend
B0C54CYDS3
Dr. Brown's Milestones Baby's First Straw Cup, Blue, 1-Pack
20K
▲ 0.0%vs. prior month
$119.4K
latest month
12-month trend
B07WCBD6YC
Dr. Brown's Infant-to-Toddler Toothbrush, Giraffe
10K
▼ 50.0%vs. prior month
$44.7K
latest month
12-month trend
B0866RV9SM
Dr. Brown's Infant-to-Toddler Toothbrush and Toothpaste Set, Giraffe
10K
▲ 0.0%vs. prior month
$79.3K
latest month
12-month trend
B09M4BKYK2
Dr. Brown's Toddler Toothbrush, Green and Orange Dinos, Ages 1-4, 2-Pack
10K
▲ 66.7%vs. prior month
$69.9K
latest month
12-month trend
B0872YT3KD
Papablic Baby Tongue Cleaner for Infant Oral Aged 0-2, Disposable, 40 Pack | Baby Oral Cleaner, Disposable Infant Mouth Cleaner Newborn, Upgrade Gum Cleaner with Paper Handle, For Infants Ages 0-2 Years
9K
▲ 50.0%vs. prior month
$81.7K
latest month
12-month trend
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Best Baby Toothbrush 6 To 12 Months Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Brown's is the best-performing baby toothbrush 6 to 12 months brand in July 2026, moving 86,000 units across 6 ASINs for 72.9% of Top 10 volume. Papablic follows with 9,000 units (7.6%), ahead of GuruNanda on 9,000 units (7.6%).
With 5 brands splitting the Top 10 and 88.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Brown's
6 ASINs in Top 10
72.9%
Units
86K
Revenue
$473.4K
Avg. price
$5.50
B08899DKSV
$4.49·★4.8·9.4K revsDr. Brown's Fluoride-Free Baby Toothpaste, Strawberry, 1-Pack
Units sold30KB0C54CYDS3
$5.97·★4.3·15.7K revsDr. Brown's Milestones Baby's First Straw Cup, Blue, 1-Pack
Units sold20KB07WCBD6YC
$4.47·★4.8·52.4K revsDr. Brown's Infant-to-Toddler Toothbrush, Giraffe
Units sold10KB0866RV9SM
$7.64·★4.8·52.4K revsDr. Brown's Infant-to-Toddler Toothbrush and Toothpaste Set, Giraffe
Units sold10KB09M4BKYK2
$5.94·★4.8·16.6K revsDr. Brown's Toddler Toothbrush, Green and Orange Dinos, Ages 1-4, 2-Pack
Units sold10KB013W6CBUA
$4.49·★4.8·4.9K revsDr. Brown's Fluoride-Free Baby Toothpaste, Apple Pear, 1-Pack
Units sold6K
Papablic
1 ASIN in Top 10
7.6%
Units
9K
Revenue
$81.7K
Avg. price
$9.99
B0872YT3KD
$9.99·★4.7·4K revsPapablic Baby Tongue Cleaner for Infant Oral Aged 0-2, Disposable, 40 Pack | Baby Oral Cleaner, Disposable Infant Mouth Cleaner Newborn, Upgrade Gum Cleaner with Paper Handle, For Infants Ages 0-2 Years
Units sold9K
GuruNanda
1 ASIN in Top 10
7.6%
Units
9K
Revenue
$35.9K
Avg. price
$3.99
B0CSTC2V3M
$3.99·★4.8·1.7K revsGuruNanda Butter On Gums Kids Toothbrush - 4 Pack Extra Soft Bristles Toothbrush for Kids, Multi-Colored & Fun to Use for Beginner Cleaning - Ergonomic Grip Handle - BPA & Cruelty-Free (Age 3+)
Units sold9K
Trending Baby Toothbrush 6 To 12 Months Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B013W6CBUA booked 6K units at $4.49, with ▲ 0.0% MoM change. On the growth side, B09M4BKYK2 leads positive momentum with ▲ 66.7% MoM growth on 10K units, with B00E3EL2Q0 close behind at ▲ 66.7% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B013W6CBUA
Dr. Brown's Fluoride-Free Baby Toothpaste, Apple Pear, 1-Pack
Price
$4.49
Rating
4.8
Reviews
4.9K
Latest month sales
B09M4BKYK2
Dr. Brown's Toddler Toothbrush, Green and Orange Dinos, Ages 1-4, 2-Pack
Price
$5.94
Rating
4.8
Reviews
16.6K
Latest month sales
B00E3EL2Q0
Colgate Baby Toothbrush and Training Toothpaste Bundle | First Toothbrush For Ages 3-24 Months with Extra Soft Bristles, Fluoride Free Toothpaste, Sugar Free, Bubblegum Flavor
Unlock to view ASIN details and product titles
Price
$4.97
Rating
4.8
Reviews
11.9K
Latest month sales
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