Baby Oil Gel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Oil Gel sales on Amazon US totaled 210,700 units in July 2026 (▼ 25.2% vs. the prior month), generating an estimated $1,822,009 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.1% of unit volume and 49.7% of revenue, while a typical listing is priced at $10.25. The keyword itself pulled 26,197 Amazon queries over the same period (▲ 4.6% MoM).
Zooming out to the 12-month window ending July 2026, the baby oil gel Top 50 moved 2,377,100 units and $20,812,451 in cumulative sales — an average of 198,092 units and $1,734,371 per month. Monthly throughput topped out at 281,500 units in June 2026 and dipped to 144,900 in May 2026, leaving the latest reading 35.6% higher than August 2025.
Baby Oil Gel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
210.7K
▼ 25.2% MoM
Monthly Revenue 2026/07
$1.8M
▼ 24.5% MoM
Top 10 Market Share 2026/07
55.1%
Baby Oil Gel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby oil gel listing on Amazon US in July 2026 is ASIN B0F1QHNFJP (Brand: Magnum Solace), which sold 30,000 units at $8.49 apiece — equal to 14.2% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 116,000 units and $905,120 in July 2026 — 55.1% of unit volume and 49.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Oil Gel' on Amazon
July 2026
Is 55.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0F1QHNFJP
Magnum Solace Nighttime Magnesium Lotion with Arnica – Highly Concentrated Magnesium for Muscles & Joints – Apply to Legs or Feet Before Bed – Skin-Friendly
30K
▲ 0.0%vs. prior month
$283.2K
latest month
12-month trend
B0FD8W456T
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Shimmering 6.8oz 1ct | For glowing skin with peachy shimmer, moisturizes with 100% Pure Cocoa Butter, non-greasy feel & Vanilla cocoa scent
10K
▼ 75.0%vs. prior month
$86.1K
latest month
12-month trend
B001BKPL1Q
Johnson's Baby Oil, Hypoallergenic, 3 fl oz | Pure Mineral Oil to Prevent Moisture Loss for Newborn, Kids, and Adults, Gentle and Soothing Baby Massage Oil
10K
▲ 25.0%vs. prior month
$22.8K
latest month
12-month trend
B00J51Q1IA
Johnson's Baby Oil, Pure Mineral Oil, Original Scent, 20 fl. oz | Help Prevent Moisture Loss, For Baby, Kids & Adults, Gentle & Soothing Massage Oil, Dry Skin Relief
10K
▼ 50.0%vs. prior month
$60.3K
latest month
12-month trend
B00WEBVM5U
Johnson's Baby Oil with Shea & Cocoa Butter, 20 fl. oz, 6 Pack | Prevents Moisture Loss, Helps Relieve Dry Skin, Hypoallergenic, For Babies, Kids & Adults
10K
▲ 0.0%vs. prior month
$58.8K
latest month
12-month trend
B07DGKXBD7
Johnson's Baby Lotion with Coconut Oil, 27.1 fl. oz | 72-HR Hydration, Hypoallergenic, Safe for Newborns, Helps Protect from Dryness, with Aloe Vera & Vitamin B5, No Added Dyes
10K
▲ 0.0%vs. prior month
$75.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Baby Oil Gel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Johnson's Baby is the best-performing baby oil gel brand in July 2026, moving 49,000 units across 5 ASINs for 42.2% of Top 10 volume. Magnum Solace follows with 30,000 units (25.9%), ahead of Vaseline on 20,000 units (17.2%).
With 5 brands splitting the Top 10 and 85.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.13 to $8.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Johnson's Baby
5 ASINs in Top 10
42.2%
Units
49K
Revenue
$259.2K
Avg. price
$5.13
B001BKPL1Q
$1.97·★4.8·20K revsJohnson's Baby Oil, Hypoallergenic, 3 fl oz | Pure Mineral Oil to Prevent Moisture Loss for Newborn, Kids, and Adults, Gentle and Soothing Baby Massage Oil
Units sold10KB00J51Q1IA
$6.35·★4.8·20K revsJohnson's Baby Oil, Pure Mineral Oil, Original Scent, 20 fl. oz | Help Prevent Moisture Loss, For Baby, Kids & Adults, Gentle & Soothing Massage Oil, Dry Skin Relief
Units sold10KB00WEBVM5U
$5.88·★4.8·29.9K revsJohnson's Baby Oil with Shea & Cocoa Butter, 20 fl. oz, 6 Pack | Prevents Moisture Loss, Helps Relieve Dry Skin, Hypoallergenic, For Babies, Kids & Adults
Units sold10KB07DGKXBD7
$6.76·★4.7·25.1K revsJohnson's Baby Lotion with Coconut Oil, 27.1 fl. oz | 72-HR Hydration, Hypoallergenic, Safe for Newborns, Helps Protect from Dryness, with Aloe Vera & Vitamin B5, No Added Dyes
Units sold10KB005IHST0I
$4.68·★4.8·14.3K revsJohnson's Baby Oil Gel, Aloe Vera & Vitamin E, 6.5 fl oz | Mineral Oil Enriched, Moisturizing Baby Massage Oil, Dry Skin Relief for Kids & Adults, Gentle on Delicate Skin
Units sold9K
Magnum Solace
1 ASIN in Top 10
25.9%
Units
30K
Revenue
$283.2K
Avg. price
$8.49
B0F1QHNFJP
$8.49·★4.4·8.8K revsMagnum Solace Nighttime Magnesium Lotion with Arnica – Highly Concentrated Magnesium for Muscles & Joints – Apply to Legs or Feet Before Bed – Skin-Friendly
Units sold30K
Vaseline
2 ASINs in Top 10
17.2%
Units
20K
Revenue
$170.7K
Avg. price
$8.19
B0FD8W456T
$8.19·★4.5·3.6K revsVaseline Glazed and Glisten Sunlit Glow Body Gel Oil Shimmering 6.8oz 1ct | For glowing skin with peachy shimmer, moisturizes with 100% Pure Cocoa Butter, non-greasy feel & Vanilla cocoa scent
Units sold10KB0FD8VWSNJ
$8.19·★4.5·3.3K revsVaseline Glazed and Glisten Golden Hour Body Gel Oil Shimmering 6.8oz 1ct | For glowing skin with golden bronze shimmer, moisturizes with 100% Pure Cocoa Butter, non-greasy feel & Vanilla cocoa scent
Units sold10K
Trending Baby Oil Gel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08RTCD9KC booked 7K units at $21.00, with ▲ 16.7% MoM change. On the growth side, B0DNNW7MFX leads positive momentum with ▲ 500.0% MoM growth on 600 units, with B0G2ZVQ91B close behind at ▲ 300.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08RTCD9KC
Mustela Gentle Cleansing Gel - Baby Wash for Delicate Skin and Hair - Newborn-Safe Cleanser - Made with with Natural Avocado Perseose - 1 or 2-Pack - Various Sizes
Price
$21.00
Rating
4.8
Reviews
22.6K
Latest month sales
B0DNNW7MFX
Bliss Baby Oil, All Natural, Premium & Unscented, Vegan - Made with Organic Avocado Oil, Coconut Oil, Dermatologist Tested, Soothing & Hydrating Baby Massage Oil, Travel Size 4 fl. Oz.
Price
$9.87
Rating
4.7
Reviews
102
Latest month sales
B0G2ZVQ91B
Vaseline Cocoa Radiant Replenishing Oil Gel, Travel Size, 1.69 fl oz, 3 Pack
Unlock to view ASIN details and product titles
Price
$10.27
Rating
4.5
Reviews
452
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this baby oil gel report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card