Baby Oil Gel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Oil Gel sales on Amazon US totaled 182,200 units in July 2026 (▼ 31.4% vs. the prior month), generating an estimated $1,518,619 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.7% of unit volume and 45.8% of revenue, while a typical listing is priced at $9.85. The keyword itself pulled 25,915 Amazon queries over the same period (▲ 0.5% MoM).
Zooming out to the 12-month window ending July 2026, the baby oil gel Top 50 moved 2,106,800 units and $18,000,130 in cumulative sales — an average of 175,567 units and $1,500,011 per month. Monthly throughput topped out at 265,300 units in June 2026 and dipped to 130,400 in May 2026, leaving the latest reading 31.2% higher than August 2025.
Baby Oil Gel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
182.2K
▼ 31.4% MoM
Monthly Revenue 2026/07
$1.5M
▼ 33.1% MoM
Top 10 Market Share 2026/07
52.7%
Baby Oil Gel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby oil gel listing on Amazon US in July 2026 is ASIN B0FD8W456T (Brand: Vaseline), which sold 10,000 units at $8.19 apiece — equal to 5.5% of every unit tracked in this report.
The Top 10 ASINs account for 96,000 units and $696,130 in July 2026 — 52.7% of unit volume and 45.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Oil Gel' on Amazon
July 2026
Is 52.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FD8W456T
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Shimmering 6.8oz 1ct | For glowing skin with peachy shimmer, moisturizes with 100% Pure Cocoa Butter, non-greasy feel & Vanilla cocoa scent
10K
▼ 75.0%vs. prior month
$86.1K
latest month
12-month trend
B001BKPL1Q
Johnson's Baby Oil, Hypoallergenic, 3 fl oz | Pure Mineral Oil to Prevent Moisture Loss for Newborn, Kids, and Adults, Gentle and Soothing Baby Massage Oil
10K
▲ 25.0%vs. prior month
$22.8K
latest month
12-month trend
B00J51Q1IA
Johnson's Baby Oil, Pure Mineral Oil, Original Scent, 20 fl. oz | Help Prevent Moisture Loss, For Baby, Kids & Adults, Gentle & Soothing Massage Oil, Dry Skin Relief
10K
▼ 50.0%vs. prior month
$60.3K
latest month
12-month trend
B00WEBVM5U
Johnson's Baby Oil with Shea & Cocoa Butter, 20 fl. oz, 6 Pack | Prevents Moisture Loss, Helps Relieve Dry Skin, Hypoallergenic, For Babies, Kids & Adults
10K
▲ 0.0%vs. prior month
$58.8K
latest month
12-month trend
B07DGKXBD7
Johnson's Baby Lotion with Coconut Oil, 27.1 fl. oz | 72-HR Hydration, Hypoallergenic, Safe for Newborns, Helps Protect from Dryness, with Aloe Vera & Vitamin B5, No Added Dyes
10K
▲ 0.0%vs. prior month
$75.2K
latest month
12-month trend
B07SWJ5PVH
Amazon Basics Body Oil Gel with Cocoa Butter, Paraben Free, for Very Dry Skin, 6.8 Fl Oz, 1-Pack (Previously Solimo)
10K
▼ 50.0%vs. prior month
$45K
latest month
12-month trend
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Best Baby Oil Gel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Johnson's Baby is the best-performing baby oil gel brand in July 2026, moving 49,000 units across 5 ASINs for 51.0% of Top 10 volume. Vaseline follows with 20,000 units (20.8%), ahead of Amazon Basics on 17,000 units (17.7%).
With 4 brands splitting the Top 10 and 89.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.31 to $8.19, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Johnson's Baby
5 ASINs in Top 10
51.0%
Units
49K
Revenue
$259.2K
Avg. price
$5.31
B001BKPL1Q
$1.97·★4.8·20.1K revsJohnson's Baby Oil, Hypoallergenic, 3 fl oz | Pure Mineral Oil to Prevent Moisture Loss for Newborn, Kids, and Adults, Gentle and Soothing Baby Massage Oil
Units sold10KB00J51Q1IA
$6.35·★4.8·20.1K revsJohnson's Baby Oil, Pure Mineral Oil, Original Scent, 20 fl. oz | Help Prevent Moisture Loss, For Baby, Kids & Adults, Gentle & Soothing Massage Oil, Dry Skin Relief
Units sold10KB00WEBVM5U
$5.88·★4.8·29.9K revsJohnson's Baby Oil with Shea & Cocoa Butter, 20 fl. oz, 6 Pack | Prevents Moisture Loss, Helps Relieve Dry Skin, Hypoallergenic, For Babies, Kids & Adults
Units sold10KB07DGKXBD7
$7.68·★4.7·25.1K revsJohnson's Baby Lotion with Coconut Oil, 27.1 fl. oz | 72-HR Hydration, Hypoallergenic, Safe for Newborns, Helps Protect from Dryness, with Aloe Vera & Vitamin B5, No Added Dyes
Units sold10KB005IHST0I
$4.68·★4.8·14.3K revsJohnson's Baby Oil Gel, Aloe Vera & Vitamin E, 6.5 fl oz | Mineral Oil Enriched, Moisturizing Baby Massage Oil, Dry Skin Relief for Kids & Adults, Gentle on Delicate Skin
Units sold9K
Vaseline
2 ASINs in Top 10
20.8%
Units
20K
Revenue
$170.7K
Avg. price
$8.19
B0FD8W456T
$8.19·★4.5·3.6K revsVaseline Glazed and Glisten Sunlit Glow Body Gel Oil Shimmering 6.8oz 1ct | For glowing skin with peachy shimmer, moisturizes with 100% Pure Cocoa Butter, non-greasy feel & Vanilla cocoa scent
Units sold10KB0FD8VWSNJ
$8.19·★4.5·3.3K revsVaseline Glazed and Glisten Golden Hour Body Gel Oil Shimmering 6.8oz 1ct | For glowing skin with golden bronze shimmer, moisturizes with 100% Pure Cocoa Butter, non-greasy feel & Vanilla cocoa scent
Units sold10K
Amazon Basics
2 ASINs in Top 10
17.7%
Units
17K
Revenue
$110.3K
Avg. price
$6.75
B07SWJ5PVH
$4.27·★4.6·24.8K revsAmazon Basics Body Oil Gel with Cocoa Butter, Paraben Free, for Very Dry Skin, 6.8 Fl Oz, 1-Pack (Previously Solimo)
Units sold10KB079PGG42C
$9.23·★4.7·10.4K revsAmazon Basics Baby Oil, Mild & Gentle, Dermatologist Tested, Prevents Moisture Loss, Dry Skin Relief, 14 fl oz, 4-Pack (Previously Solimo)
Units sold7K
Trending Baby Oil Gel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B079PGG42C booked 7K units at $9.23, with ▲ 0.0% MoM change. On the growth side, B0DNNW7MFX leads positive momentum with ▲ 500.0% MoM growth on 600 units, with B0G2ZVQ91B close behind at ▲ 300.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B079PGG42C
Amazon Basics Baby Oil, Mild & Gentle, Dermatologist Tested, Prevents Moisture Loss, Dry Skin Relief, 14 fl oz, 4-Pack (Previously Solimo)
Price
$9.23
Rating
4.7
Reviews
10.4K
Latest month sales
B0DNNW7MFX
Bliss Baby Oil, All Natural, Premium & Unscented, Vegan - Made with Organic Avocado Oil, Coconut Oil, Dermatologist Tested, Soothing & Hydrating Baby Massage Oil, Travel Size 4 fl. Oz.
Price
$9.87
Rating
4.7
Reviews
102
Latest month sales
B0G2ZVQ91B
Vaseline Cocoa Radiant Replenishing Oil Gel, Travel Size, 1.69 fl oz, 3 Pack
Unlock to view ASIN details and product titles
Price
$10.29
Rating
4.5
Reviews
463
Latest month sales
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