Baby Night Light Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Night Light sales on Amazon US totaled 193,300 units in July 2026 (▼ 18.6% vs. the prior month), generating an estimated $6,104,175 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.7% of unit volume and 60.4% of revenue, while a typical listing is priced at $28.34. The keyword itself pulled 19,583 Amazon queries over the same period (▼ 4.3% MoM).
Zooming out to the 12-month window ending July 2026, the baby night light Top 50 moved 2,279,300 units and $73,664,528 in cumulative sales — an average of 189,942 units and $6,138,711 per month. Monthly throughput topped out at 254,550 units in November 2025 and dipped to 107,100 in May 2026, leaving the latest reading 8.1% higher than August 2025.
Baby Night Light Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
193.3K
▼ 18.6% MoM
Monthly Revenue 2026/07
$6.1M
▼ 37.7% MoM
Top 10 Market Share 2026/07
49.7%
Baby Night Light Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby night light listing on Amazon US in July 2026 is ASIN B09JGJ5ND6 (Brand: MediAcous), which sold 20,000 units at $24.99 apiece — equal to 10.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 96,000 units and $3,685,340 in July 2026 — 49.7% of unit volume and 60.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Night Light' on Amazon
July 2026
![DORESshop LED Night Light,Night Lights Plug Into Wall [2 Pack],3000K | Dusk-to-Dawn Sensor,Dimmable Nightlights,Adjustable Brightness,for Bathroom Hallway Bedroom Kids Room Stairway,Soft White (ASIN B096XYXY5H), rank #10 by monthly sales volume for 'Baby Night Light' on Amazon](https://m.media-amazon.com/images/I/71Y0SEq9m4L._AC_UY512_.jpg)
Is 49.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09JGJ5ND6
MediAcous Night Light for Kids, 7 Colors Changing Egg Light for Nursery | Stepless Dimming, Soft Silicone Touch Night Lamp with 1 Hour Timer, Rechargeable Nursery Night for Breastfeeding
20K
▲ 0.0%vs. prior month
$490.4K
latest month
12-month trend
B0B93SW5V9
Brown Noise Sound Machine with 30 Soothing Sounds 12 Colors Night Light White Noise Machine for Adults Baby Kids Sleep Machines Memory Function 36 Volume Levels 5 Timers for Home Office Travel
10K
▲ 0.0%vs. prior month
$195.3K
latest month
12-month trend
B0BLCD42J7
L LOHAS LED Night Lights Plug into Wall 2-Pack, 0.3W Plug in Night Light | Dusk to Dawn, 3000K Soft White, Bright Nightlight Auto-on/off, for Adults Kids Room Bedroom Bathroom Hallway Kitchen, Non-Dim
10K
▲ 0.0%vs. prior month
$69.8K
latest month
12-month trend
B0F7C6XJ3P
Hatch Baby Sound Machine & Night Light Routine Builder (Putty) | White noise machine, night light, toddler & kid time-to-rise alarm clock, registry essential with 3 months of sleep support
10K
▼ 50.0%vs. prior month
$745.1K
latest month
12-month trend
B0CLRPTGGY
AUVON Plug-in LED Backlit Night Light 4 Packs, Motion & Dusk to Dawn Sensor | 2200K Soft Warm White Nightlight with 1-50lm Dimmable Brightness for Bedroom, Bathroom, Hallway, Kitchen, Garage, Nursery
9K
▼ 10.0%vs. prior month
$211.6K
latest month
12-month trend
B0DLLSCVZW
Hatch Restore 3 Sunrise Alarm Clock & Sound Machine, Smart Light (Putty) | White noise machine & sunrise alarm light, 80+ sleep sounds, screen-free bedtime routine with meditations via Hatch Sleep App
8K
▼ 60.0%vs. prior month
$1.4M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Baby Night Light Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MediAcous is the best-performing baby night light brand in July 2026, moving 20,000 units across 1 ASIN for 20.8% of Top 10 volume. L LOHAS LED follows with 18,000 units (18.8%), ahead of Hatch Baby on 18,000 units (18.8%).
Volume is spread across 8 brands, with the top three holding 58.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.98 to $124.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MediAcous
1 ASIN in Top 10
20.8%
Units
20K
Revenue
$490.4K
Avg. price
$24.99
B09JGJ5ND6
$24.99·★4.5·4.3K revsMediAcous Night Light for Kids, 7 Colors Changing Egg Light for Nursery | Stepless Dimming, Soft Silicone Touch Night Lamp with 1 Hour Timer, Rechargeable Nursery Night for Breastfeeding
Units sold20K
L LOHAS LED
2 ASINs in Top 10
18.8%
Units
18K
Revenue
$171.4K
Avg. price
$9.98
B0BLCD42J7
$6.98·★4.6·10.7K revsL LOHAS LED Night Lights Plug into Wall 2-Pack, 0.3W Plug in Night Light | Dusk to Dawn, 3000K Soft White, Bright Nightlight Auto-on/off, for Adults Kids Room Bedroom Bathroom Hallway Kitchen, Non-Dim
Units sold10KB0B3XMTRHN
$12.98·★4.6·9.7K revsL LOHAS LED Night Light Plug in, Night Lights Plug into Wall, Soft White | Dusk to Dawn Sensor, 0-100LM Adjustable Brightness, Modern, Dimmable Night Lights for Hallway Bedroom Stairway, 2 Pack
Units sold8K
Hatch Baby
2 ASINs in Top 10
18.8%
Units
18K
Revenue
$2.1M
Avg. price
$124.99
B0F7C6XJ3P
$79.99·★4.8·36.5K revsHatch Baby Sound Machine & Night Light Routine Builder (Putty) | White noise machine, night light, toddler & kid time-to-rise alarm clock, registry essential with 3 months of sleep support
Units sold10KB0DLLSCVZW
$169.99·★4.2·3.1K revsHatch Restore 3 Sunrise Alarm Clock & Sound Machine, Smart Light (Putty) | White noise machine & sunrise alarm light, 80+ sleep sounds, screen-free bedtime routine with meditations via Hatch Sleep App
Units sold8K
Trending Baby Night Light Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B093P2D8SS booked 7K units at $19.98, with ▲ 16.7% MoM change. On the growth side, B0GWLTDQ5R leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B09PY4HZYS close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B093P2D8SS
Color Noise Sound Machines with 10 Colors Night Light 25 Soothing Sounds and Sleep White Noise Machine 32 Volume Levels 5 Timers Adjustable Brightness Memory Function for Adults Kids Baby
Price
$19.98
Rating
4.6
Reviews
11.8K
Latest month sales
B0GWLTDQ5R
Galaxy Projector Sound Machine Aurora Night Light Projector with 30 Sounds,16 Colors Star Northern Lights Projector Bluetooth Speaker, Remote Timer Teen Gift Led Lights Mood Sensory Light for Autism
Price
$42.95
Rating
4.2
Reviews
2.4K
Latest month sales
B09PY4HZYS
Kipcush White Noise Machine for Baby & Adults, 30 Soothing Sounds, Sleep Sound Machine with 8 Color Night Light, Memory Function, White Noise for Sleeping, Nursery, Office, Travel & Relaxation
Unlock to view ASIN details and product titles
Price
$16.94
Rating
4.6
Reviews
3.1K
Latest month sales
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