Mobile Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mobile sales on Amazon US totaled 141,150 units in July 2026 (▲ 0.9% vs. the prior month), generating an estimated $12,383,357 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.8% of unit volume and 33.0% of revenue, while a typical listing is priced at $104.92. The keyword itself pulled 8,733 Amazon queries over the same period (▼ 27.5% MoM).
Zooming out to the 12-month window ending July 2026, the mobile Top 50 moved 1,547,650 units and $128,211,685 in cumulative sales — an average of 128,971 units and $10,684,307 per month. Monthly throughput topped out at 147,400 units in April 2026 and dipped to 90,200 in May 2026, leaving the latest reading 17.9% higher than August 2025.
Mobile Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
141.2K
▲ 0.9% MoM
Monthly Revenue 2026/07
$12.4M
▼ 10.9% MoM
Top 10 Market Share 2026/07
41.8%
Mobile Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mobile listing on Amazon US in July 2026 is ASIN B01A4W8AUK (Brand: KARDIAMOBILE), which sold 10,000 units at $79.00 apiece — equal to 7.1% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 59,000 units and $4,085,860 in July 2026 — 41.8% of unit volume and 33.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mobile' on Amazon
July 2026
Is 41.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01A4W8AUK
KardiaMobile 1-Lead EKG Monitor, Medical-Grade FDA-Cleared Personal Heart Monitor, Detects Normal, AFib & Arrhythmias, 30 Second Results, Works with Most Smartphones, HSA&FSA Eligible
10K
▲ 0.0%vs. prior month
$780.3K
latest month
12-month trend
B0BN72FYFG
Apple iPhone 14, 128GB, Midnight - Unlocked (Renewed)
6K
▲ 200.0%vs. prior month
$1.8M
latest month
12-month trend
B00JTUBTU2
Mobil 1 High Mileage Full Synthetic Motor Oil 5W-30, 5 Quart | 75K+ Mile Protection | Seal Conditioner | Sludge Prevention
6K
▲ 20.0%vs. prior month
$181K
latest month
12-month trend
B084SW7WFY
PERLESMITH Rolling TV Stand, Mobile TV Stand for 23-60 Inch LCD LED TVs, Tilt TV Stand Wheels Holds up to 88Lbs, Portable TV Stand for Bedroom with Shelf, Outdoor TV Stand Max VESA 400x400mm PSTVMC06
6K
▲ 0.0%vs. prior month
$256.4K
latest month
12-month trend
B07FSS4R16
DJI Osmo Mobile 7 Gimbal Stabilizer for iPhone & Android, 3-Axis Gimbal | Built-in Tripod, Ultra-Light, Comfortable Grip, ActiveTrack, ShotGuides, One-Tap Edit, 10hrs Use, Phone Charging
6K
▲ 20.0%vs. prior month
$378.7K
latest month
12-month trend
B00HG76A9A
Mobil 1 European Car Formula Full Synthetic Motor Oil 0W-40, 5 Quart | OEM Approved | Turbocharger Protection | Triple Action Formula
5K
▲ 0.0%vs. prior month
$153.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mobile Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mobil is the best-performing mobile brand in July 2026, moving 26,000 units across 5 ASINs for 44.1% of Top 10 volume. KARDIAMOBILE follows with 10,000 units (16.9%), ahead of Apple on 6,000 units (10.2%).
With 6 brands splitting the Top 10 and 71.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $32.77 to $299.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mobil
5 ASINs in Top 10
44.1%
Units
26K
Revenue
$801.1K
Avg. price
$32.77
B00JTUBTU2
$31.97·★4.9·10.2K revsMobil 1 High Mileage Full Synthetic Motor Oil 5W-30, 5 Quart | 75K+ Mile Protection | Seal Conditioner | Sludge Prevention
Units sold6KB00HG76A9A
$31.97·★4.8·5.3K revsMobil 1 European Car Formula Full Synthetic Motor Oil 0W-40, 5 Quart | OEM Approved | Turbocharger Protection | Triple Action Formula
Units sold5KB00J00X5YO
$31.97·★4.8·8.1K revsMobil 1 Advanced Fuel Economy Full Synthetic Motor Oil 0W-20, 5 Quart | Enhanced Fuel Economy | 10,000-Mile Protection | Triple Action Formula
Units sold5KB07B5XYD7K
$31.97·★4.9·10.2K revsMobil 1 High Mileage Full Synthetic Motor Oil 0W-20, 5 Quart | 75K+ Mile Protection | Seal Conditioner | Sludge Prevention
Units sold5KB00JTUBTQG
$35.97·★4.8·5.2K revsMobil 1 Extended Performance Full Synthetic Motor Oil 0W-20, 5 Quart | 20,000-Mile Protection | Extreme Temp Control | Triple Action Formula
Units sold5K
KARDIAMOBILE
1 ASIN in Top 10
16.9%
Units
10K
Revenue
$780.3K
Avg. price
$79.00
B01A4W8AUK
$79.00·★4.4·83.2K revsKardiaMobile 1-Lead EKG Monitor, Medical-Grade FDA-Cleared Personal Heart Monitor, Detects Normal, AFib & Arrhythmias, 30 Second Results, Works with Most Smartphones, HSA&FSA Eligible
Units sold10K
Apple
1 ASIN in Top 10
10.2%
Units
6K
Revenue
$1.8M
Avg. price
$299.00
B0BN72FYFG
$299.00·★4.0·13.3K revsApple iPhone 14, 128GB, Midnight - Unlocked (Renewed)
Units sold6K
Trending Mobile Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BN72FYFG booked 6K units at $299.00, with ▲ 200.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BN72FYFG
Apple iPhone 14, 128GB, Midnight - Unlocked (Renewed)
Price
$299.00
Rating
4.0
Reviews
13.3K
Latest month sales
B0B7FWPJ2N
Lynncare Adjustable Arch Bassinet Toys for Infant & Toddlers, Stroller Arch, Baby Crib Toys with Fascinating Hanging for Stimulating Baby’s Senses and Developing Motor Skills | Stroller Arch, Baby Crib Toys with Fascinating hanging for Stimulating Baby’s Senses and Developing Motor Skills
Price
$19.94
Rating
4.5
Reviews
1.8K
Latest month sales
B00JTUBTQG
Mobil 1 Extended Performance Full Synthetic Motor Oil 0W-20, 5 Quart | 20,000-Mile Protection | Extreme Temp Control | Triple Action Formula
Unlock to view ASIN details and product titles
Price
$35.97
Rating
4.8
Reviews
5.2K
Latest month sales
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