Baby Dove Body Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Dove Body Wash sales on Amazon US totaled 614,000 units in July 2026 (▼ 15.4% vs. the prior month), generating an estimated $7,770,040 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.5% of unit volume and 47.1% of revenue, while a typical listing is priced at $13.53. The keyword itself pulled 20,840 Amazon queries over the same period (▼ 0.6% MoM).
Zooming out to the 12-month window ending July 2026, the baby dove body wash Top 50 moved 6,474,800 units and $81,295,677 in cumulative sales — an average of 539,567 units and $6,774,640 per month. Monthly throughput topped out at 725,600 units in June 2026 and dipped to 343,200 in May 2026, leaving the latest reading 27.7% higher than August 2025.
Baby Dove Body Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
614K
▼ 15.4% MoM
Monthly Revenue 2026/07
$7.8M
▼ 12.2% MoM
Top 10 Market Share 2026/07
50.5%
Baby Dove Body Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby dove body wash listing on Amazon US in July 2026 is ASIN B00MEDOY2G (Brand: Dove), which sold 100,000 units at $10.99 apiece — equal to 16.3% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 310,000 units and $3,660,100 in July 2026 — 50.5% of unit volume and 47.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Dove Body Wash' on Amazon
July 2026
Is 50.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00MEDOY2G
Dove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B00SK71SAG
Dove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Dove Sensitive Skin Body Wash soothes dry, sensitive skin with 24-hour hydration and a hypoallergenic formula.
60K
▼ 40.0%vs. prior month
$658.2K
latest month
12-month trend
B07D2JMJPS
Johnson's Baby Head-to-Toe Wash & Shampoo, Tear Free, 27.1 fl. oz | Aloe & Vitamin B5, No More Tears Formula, Hypoallergenic, pH Balanced, Safe for Newborns, No Added Parabens, Dyes & Sulfates
20K
▼ 33.3%vs. prior month
$153.6K
latest month
12-month trend
B0CX21RTHH
eos Cashmere Body Wash- Fresh & Cozy, Creamy Gel with Shea Butter, 16 fl oz
20K
▲ 0.0%vs. prior month
$199.6K
latest month
12-month trend
B073DV5GKH
Dove Body Wash Pamper Shea Butter & Vanilla 30.6 oz Pump, Sulfate Free | Dove Shea Butter & Vanilla Body Wash nourishes skin for 24 hours with MicroMoisture technology and warm vanilla scent.
20K
▲ 0.0%vs. prior month
$219.4K
latest month
12-month trend
B07NSBTZ22
Aveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
20K
▲ 0.0%vs. prior month
$389.4K
latest month
12-month trend
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Best Baby Dove Body Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing baby dove body wash brand in July 2026, moving 200,000 units across 4 ASINs for 64.5% of Top 10 volume. Aveeno Baby follows with 50,000 units (16.1%), ahead of Johnson's Baby on 20,000 units (6.5%).
With 5 brands splitting the Top 10 and 87.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.68 to $16.46, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
4 ASINs in Top 10
64.5%
Units
200K
Revenue
$2.5M
Avg. price
$16.46
B00MEDOY2G
$10.99·★4.8·86.2K revsDove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
Units sold100KB00SK71SAG
$10.97·★4.8·63.6K revsDove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Dove Sensitive Skin Body Wash soothes dry, sensitive skin with 24-hour hydration and a hypoallergenic formula.
Units sold60KB073DV5GKH
$10.97·★4.8·3.6K revsDove Body Wash Pamper Shea Butter & Vanilla 30.6 oz Pump, Sulfate Free | Dove Shea Butter & Vanilla Body Wash nourishes skin for 24 hours with MicroMoisture technology and warm vanilla scent.
Units sold20KB0BVBYQGTW
$32.91·★4.8·63.6K revsDove Body Wash Sensitive Skin 30.6 oz Pump 3 Pack, Sulfate Free | Dove Sensitive Skin Body Wash soothes dry, sensitive skin with 24-hour hydration and a hypoallergenic formula.
Units sold20K
Aveeno Baby
3 ASINs in Top 10
16.1%
Units
50K
Revenue
$735.7K
Avg. price
$14.36
B07NSBTZ22
$19.47·★4.8·37.5K revsAveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
Units sold20KB0B3FVL358
$10.98·★4.8·5.6K revsAveeno Kids Face & Body Wash, Sensitive Skin, 18 fl. oz | Nourishing Oat Extract Washes Away Dirt and Germs Without Drying, Tear-Free, Hypoallergenic, No Added Dyes & Sulfates
Units sold20KB004L5JCZ4
$12.62·★4.8·37.5K revsAveeno Baby Daily Moisture Wash & Shampoo, Tear-Free, 18 fl. oz | 2-in-1 Baby Wash and Hair Shampoo with Oat Extract, for Sensitive Skin and Hair, No Added Parabens
Units sold10K
Johnson's Baby
1 ASIN in Top 10
6.5%
Units
20K
Revenue
$153.6K
Avg. price
$7.68
B07D2JMJPS
$7.68·★4.7·33.9K revsJohnson's Baby Head-to-Toe Wash & Shampoo, Tear Free, 27.1 fl. oz | Aloe & Vitamin B5, No More Tears Formula, Hypoallergenic, pH Balanced, Safe for Newborns, No Added Parabens, Dyes & Sulfates
Units sold20K
Trending Baby Dove Body Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B004L5JCZ4 booked 10K units at $12.62, with ▲ 0.0% MoM change. On the growth side, B00MEDUKCE leads positive momentum with ▲ 1566.7% MoM growth on 10K units, with B07JVK3FBY close behind at ▲ 100.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004L5JCZ4
Aveeno Baby Daily Moisture Wash & Shampoo, Tear-Free, 18 fl. oz | 2-in-1 Baby Wash and Hair Shampoo with Oat Extract, for Sensitive Skin and Hair, No Added Parabens
Price
$12.62
Rating
4.8
Reviews
37.5K
Latest month sales
B00MEDUKCE
Dove Body Wash Body Wash Refresh Cucumber & Green Tea 30.6 oz, Sulfate Free | Dove Cucumber & Green Tea Body Wash hydrates skin for 24 hours with MicroMoisture technology and a crisp, refreshing scent.
Price
$10.97
Rating
4.7
Reviews
3.8K
Latest month sales
B07JVK3FBY
ATTITUDE Baby 2-in-1 Shampoo & Body Wash, EWG Verified, Fragrance Free & Dermatologically Tested, Vegan, Unscented, 16 Fl Oz
Unlock to view ASIN details and product titles
Price
$10.00
Rating
4.6
Reviews
1.7K
Latest month sales
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