Baby Detergent Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Detergent sales on Amazon US totaled 821,000 units in July 2026 (▼ 20.8% vs. the prior month), generating an estimated $14,506,900 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.3% of unit volume and 60.9% of revenue, while a typical listing is priced at $19.00. The keyword itself pulled 50,571 Amazon queries over the same period (▲ 6.6% MoM).
Zooming out to the 12-month window ending July 2026, the baby detergent Top 50 moved 9,222,550 units and $169,122,140 in cumulative sales — an average of 768,546 units and $14,093,512 per month. Monthly throughput topped out at 1,037,000 units in June 2026 and dipped to 481,100 in May 2026, leaving the latest reading 15.4% higher than August 2025.
Baby Detergent Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
821K
▼ 20.8% MoM
Monthly Revenue 2026/07
$14.5M
▼ 24.7% MoM
Top 10 Market Share 2026/07
63.3%
Baby Detergent Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby detergent listing on Amazon US in July 2026 is ASIN B01BUNHFAS (Brand: OxiClean), which sold 100,000 units at $11.78 apiece — equal to 12.2% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 520,000 units and $8,834,500 in July 2026 — 63.3% of unit volume and 60.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Detergent' on Amazon
July 2026
Is 63.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01BUNHFAS
OxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B0DF1FDKR4
Momcozy Official Detergent Tablets for Momcozy Bottle Washers, 120 Tablets | Official Tablets for Momcozy DeepClean & KleanPal Bottle Washers, Remove Stubborn Milk Residue and Odor, Safe and Powerful
70K
▼ 22.2%vs. prior month
$1.4M
latest month
12-month trend
B0BVXQQNBB
Miss Mouth's Messy Eater Stain Treater Spray, Laundry Stain Remover, 16 Oz | Newborn & Baby Essentials; Cleans Off Food, Grease, Coffee; Use on Laundry, Underwear, Fabric
60K
▼ 33.3%vs. prior month
$1.7M
latest month
12-month trend
B0BNWCTNYN
Tide Liquid Laundry Detergent, Original Scent, 125 fl oz, 100 Loads, Boosted Clean Even in Cold Water with Concentrated Washing Soap
60K
▼ 40.0%vs. prior month
$1.2M
latest month
12-month trend
B085V5ZMV9
Tide Free & Gentle Liquid Laundry Detergent, 64 Loads, 84 fl oz, Tide Laundry Detergent, Clean Laundry Detergent
50K
▲ 0.0%vs. prior month
$593K
latest month
12-month trend
B0BNWF3PGX
Tide Free & Gentle Liquid Laundry Detergent, 100 Loads, 132 fl oz, Tide Laundry Detergent, Clean Laundry Detergent
40K
▼ 20.0%vs. prior month
$742.8K
latest month
12-month trend
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Best Baby Detergent Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Tide is the best-performing baby detergent brand in July 2026, moving 190,000 units across 4 ASINs for 36.5% of Top 10 volume. OxiClean follows with 130,000 units (25.0%), ahead of Momcozy on 70,000 units (13.5%).
With 6 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.39 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Tide
4 ASINs in Top 10
36.5%
Units
190K
Revenue
$3.6M
Avg. price
$18.75
B0BNWCTNYN
$17.94·★4.8·72.2K revsTide Liquid Laundry Detergent, Original Scent, 125 fl oz, 100 Loads, Boosted Clean Even in Cold Water with Concentrated Washing Soap
Units sold60KB085V5ZMV9
$11.86·★4.8·34.1K revsTide Free & Gentle Liquid Laundry Detergent, 64 Loads, 84 fl oz, Tide Laundry Detergent, Clean Laundry Detergent
Units sold50KB0BNWF3PGX
$17.94·★4.8·34.1K revsTide Free & Gentle Liquid Laundry Detergent, 100 Loads, 132 fl oz, Tide Laundry Detergent, Clean Laundry Detergent
Units sold40KB0BTKKJLLS
$27.24·★4.8·70.8K revsTide PODS Free & Gentle Laundry Detergent Soap Pacs, 112 Count, Tide PODS Laundry Detergent, Laundry Detergent Pacs, Laundry PODS Detergent
Units sold40K
OxiClean
2 ASINs in Top 10
25.0%
Units
130K
Revenue
$1.2M
Avg. price
$9.39
B01BUNHFAS
$11.78·★4.8·47.8K revsOxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
Units sold100KB0BVY2XKJX
$7.00·★4.7·15.3K revsOxiClean Max Force Laundry Stain Treater Spray, 12 Fl Oz (Pack of 3) | Spray Now Wash Later, Kids and Baby Stain Remover, Fights Baby Food & Juice Stains, Color-Safe, Bleach-Free
Units sold30K
Momcozy
1 ASIN in Top 10
13.5%
Units
70K
Revenue
$1.4M
Avg. price
$19.99
B0DF1FDKR4
$19.99·★4.9·3.4K revsMomcozy Official Detergent Tablets for Momcozy Bottle Washers, 120 Tablets | Official Tablets for Momcozy DeepClean & KleanPal Bottle Washers, Remove Stubborn Milk Residue and Odor, Safe and Powerful
Units sold70K
Trending Baby Detergent Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BBNC6WCM booked 30K units at $8.97, with ▲ 50.0% MoM change. On the growth side, B0F7RMPWR7 leads positive momentum with ▲ 25.0% MoM growth on 10K units, with B07H3Z7B11 close behind at ▲ 20.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BBNC6WCM
Arm & Hammer Sensitive Skin Free & Clear Liquid Laundry Detergent | Hypoallergenic, Dye Free, Dermatologist Tested, 105 Loads, 105 fl oz
Price
$8.97
Rating
4.6
Reviews
62.6K
Latest month sales
B0F7RMPWR7
Arm & Hammer Sensitive Skin Plus Fresh Scent Liquid Laundry Detergent | Dermatologist Tested Formula, Hypoallergenic and Dye Free, 170 Loads, 170 fl oz
Price
$12.48
Rating
4.7
Reviews
6K
Latest month sales
B07H3Z7B11
Seventh Generation Ultra Concentrated Free & Clear Laundry Detergent, 23.1 fl oz, 2 Pack, No Dyes or Fragrance, EasyDose Cap, Sensitive Skin Liquid Laundry Soap Targets Stains and Everyday Messes
Unlock to view ASIN details and product titles
Price
$27.98
Rating
4.6
Reviews
2.6K
Latest month sales
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