Baby Crib Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Crib sales on Amazon US totaled 50,100 units in July 2026 (▼ 7.7% vs. the prior month), generating an estimated $6,056,687 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.9% of unit volume and 46.8% of revenue, while a typical listing is priced at $156.85. The keyword itself pulled 143,981 Amazon queries over the same period (▲ 15.1% MoM).
Zooming out to the 12-month window ending July 2026, the baby crib Top 50 moved 460,650 units and $60,683,881 in cumulative sales — an average of 38,388 units and $5,056,990 per month. Monthly throughput topped out at 54,300 units in June 2026 and dipped to 22,200 in May 2026, leaving the latest reading 68.4% higher than August 2025.
Baby Crib Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
50.1K
▼ 7.7% MoM
Monthly Revenue 2026/07
$6.1M
▼ 16.9% MoM
Top 10 Market Share 2026/07
57.9%
Baby Crib Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby crib listing on Amazon US in July 2026 is ASIN B09MWHG3ZT (Brand: Graco), which sold 7,000 units at $79.99 apiece — equal to 14.0% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 29,000 units and $2,834,710 in July 2026 — 57.9% of unit volume and 46.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Crib' on Amazon
July 2026
Is 57.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09MWHG3ZT
Graco Pack 'n Play® On The Go™ Playard, Kaden
7K
▲ 0.0%vs. prior month
$513.1K
latest month
12-month trend
B07WPW1YYC
Dream On Me Zodiak Portable Playard, Compact for Travel, Carry Bag, Black | Removable 1" Mattress Pad, Mesh Sides, Quick Fold, 30 Lb Limit - ASTM Tested for Infants & Toddlers, Indoor & Outdoor Use
4K
▲ 33.3%vs. prior month
$166K
latest month
12-month trend
B0D65F9NS7
Monamii Baby Swings for Infants, Bluetooth Infant Swing with Music Speaker | Baby Swing with 5 Speeds, Remote Control, IMD Touch Panel, 3 Timer Settings, for Indoor & Outdoor Use
4K
▲ 0.0%vs. prior month
$530.3K
latest month
12-month trend
B0BWDRBYL4
Premium Hypoallergenic Baby Crib Mattress and Toddler Mattress - 52" x 27.6" x 5" - Breathable - Firm Soft - Fits Standard Cribs and Toddler Beds
3K
▲ 50.0%vs. prior month
$203.9K
latest month
12-month trend
B00EANJX5Q
Dream On Me Synergy 5-in-1 Convertible Full Size Baby Crib, GREENGUARD Gold | BSA Verified, ASTM & CPSC Tested, 3-Position Mattress Support, Converts to Toddler, Day and Full Size Bed, 50 Lb, White
2K
▲ 0.0%vs. prior month
$217.6K
latest month
12-month trend
B07964SFW4
Baby Trend Lil' Snooze Deluxe II Nursery Center, Twinkle Twinkle Little Moon
2K
▲ 0.0%vs. prior month
$160K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Baby Crib Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Graco is the best-performing baby crib brand in July 2026, moving 7,000 units across 1 ASIN for 24.1% of Top 10 volume. Dream On Me follows with 6,000 units (20.7%), ahead of Monamii on 4,000 units (13.8%).
Volume is spread across 8 brands, with the top three holding 58.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $70.75 to $149.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Graco
1 ASIN in Top 10
24.1%
Units
7K
Revenue
$513.1K
Avg. price
$79.99
B09MWHG3ZT
$79.99·★4.8·2.9K revsGraco Pack 'n Play® On The Go™ Playard, Kaden
Units sold7K
Dream On Me
2 ASINs in Top 10
20.7%
Units
6K
Revenue
$383.6K
Avg. price
$70.75
B07WPW1YYC
$41.50·★4.5·11.8K revsDream On Me Zodiak Portable Playard, Compact for Travel, Carry Bag, Black | Removable 1" Mattress Pad, Mesh Sides, Quick Fold, 30 Lb Limit - ASTM Tested for Infants & Toddlers, Indoor & Outdoor Use
Units sold4KB00EANJX5Q
$99.99·★4.4·9.2K revsDream On Me Synergy 5-in-1 Convertible Full Size Baby Crib, GREENGUARD Gold | BSA Verified, ASTM & CPSC Tested, 3-Position Mattress Support, Converts to Toddler, Day and Full Size Bed, 50 Lb, White
Units sold2K
Monamii
1 ASIN in Top 10
13.8%
Units
4K
Revenue
$530.3K
Avg. price
$149.99
B0D65F9NS7
$149.99·★4.5·961 revsMonamii Baby Swings for Infants, Bluetooth Infant Swing with Music Speaker | Baby Swing with 5 Speeds, Remote Control, IMD Touch Panel, 3 Timer Settings, for Indoor & Outdoor Use
Units sold4K
Trending Baby Crib Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0F3NVRL45 leads positive momentum with ▲ 700.0% MoM growth on 400 units, with B0FJS8XTFL close behind at ▲ 500.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F3NVRL45
Dream On Me Synergy 5-in-1 Convertible Full Size Baby Crib, GREENGUARD Gold | BSA Verified, ASTM & CPSC Tested, 3-Position Mattress Support, Converts to Toddler, Day and Full Size Bed, 50 Lb, Meadow G
Price
$99.99
Rating
4.4
Reviews
9.2K
Latest month sales
B0FJS8XTFL
Dream On Me Synergy 5-in-1 Convertible Full Size Baby Crib, GREENGUARD Gold | BSA Verified, ASTM & CPSC Tested, 3-Position Mattress Support, Converts to Toddler, Day and Full Size Bed, 50 Lb, Amber
Price
$99.99
Rating
4.4
Reviews
9.2K
Latest month sales
B00EANJWH0
Dream On Me Synergy 5-in-1 Crib, Toddler Bed in Natural | BSA Verified, ASTM & CPSC Tested, 3-Position Mattress Support, Converts to Toddler, Day and Full Size Bed, 50 Lb, Natural
Unlock to view ASIN details and product titles
Price
$122.99
Rating
4.4
Reviews
9.2K
Latest month sales
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