Baby Bug Spray Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Bug Spray sales on Amazon US totaled 598,000 units in July 2026 (▼ 22.7% vs. the prior month), generating an estimated $6,913,130 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.2% of unit volume and 52.4% of revenue, while a typical listing is priced at $12.44. The keyword itself pulled 6,477 Amazon queries over the same period (▼ 37.8% MoM).
Zooming out to the 12-month window ending July 2026, the baby bug spray Top 50 moved 2,977,500 units and $34,260,008 in cumulative sales — an average of 248,125 units and $2,855,001 per month. Monthly throughput topped out at 773,400 units in June 2026 and dipped to 58,350 in January 2026, leaving the latest reading 73.4% higher than August 2025.
Baby Bug Spray Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
598K
▼ 22.7% MoM
Monthly Revenue 2026/07
$6.9M
▼ 23.6% MoM
Top 10 Market Share 2026/07
55.2%
Baby Bug Spray Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby bug spray listing on Amazon US in July 2026 is ASIN B017G1051Y (Brand: Cliganic), which sold 60,000 units at $8.99 apiece — equal to 10.0% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 330,000 units and $3,621,700 in July 2026 — 55.2% of unit volume and 52.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Bug Spray' on Amazon
July 2026
Is 55.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B017G1051Y
Cliganic Mosquito Repellent Bracelets for Kids & Adults, Natural, 10 Pack | DEET-Free, Plant-Based Bug Bands, Individually Wrapped, Easy to Use & Convenient for Travel & Outdoors, Hiking, Camping
60K
▼ 33.3%vs. prior month
$568.2K
latest month
12-month trend
B019ZTXU2G
OFF! Deep Woods Dry Insect & Mosquito Repellent Bug Spray, 4 oz, (2-Pack) | Aerosol Spray, 25% DEET Formula, Non-Greasy, Long Lasting Protection from Mosquitoes, Ticks, Biting Flies, Gnats, Chiggers
50K
▼ 16.7%vs. prior month
$553K
latest month
12-month trend
B004H89KFC
Repel 100 Mosquito & Insect Repellent 4 Oz, 98% DEET | Repels Mosquitoes, Ticks, Gnats, Biting Flies, Chiggers & Fleas, Lasts Up To 10 Hours, Compact Bug Spray For Outdoor Travel
50K
▲ 0.0%vs. prior month
$374K
latest month
12-month trend
B0DP5DZ57B
OFF! Clean Feel Picaridin Insect & Mosquito Repellent Bug Spray, 5 oz, 2 pk | Aerosol Spray, 20% Picaridin Formula, Fragrance Free, Lightweight, Long Lasting Protection from Mosquitoes, Flies, Ticks
40K
▲ 0.0%vs. prior month
$477.2K
latest month
12-month trend
B0CNL3G38V
quitch Mosquito Bite Itch Relief Bug Bite Patch, Camping Travel Essentials | After Bite Insect Bite Treatment, Anti Itch Cream Alternative, Insect Bite Relief, Cruise, Travel and Camping Essential
30K
▼ 50.0%vs. prior month
$299.1K
latest month
12-month trend
B09745CSRV
NATPAT Buzz Patch Mosquito Patch Stickers for Kids - Plant Based Ingredients, Non-Toxic - The Original All Natural Citronella Essential Oil Insect Patch, DEET Free, for Toddlers, Kids (48 Pack)
20K
▼ 50.0%vs. prior month
$297.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Baby Bug Spray Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OFF! is the best-performing baby bug spray brand in July 2026, moving 110,000 units across 3 ASINs for 33.3% of Top 10 volume. Cliganic follows with 60,000 units (18.2%), ahead of Repel on 50,000 units (15.2%).
With 8 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.48 to $9.41, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OFF!
3 ASINs in Top 10
33.3%
Units
110K
Revenue
$1.2M
Avg. price
$9.41
B019ZTXU2G
$12.98·★4.7·42.4K revsOFF! Deep Woods Dry Insect & Mosquito Repellent Bug Spray, 4 oz, (2-Pack) | Aerosol Spray, 25% DEET Formula, Non-Greasy, Long Lasting Protection from Mosquitoes, Ticks, Biting Flies, Gnats, Chiggers
Units sold50KB0DP5DZ57B
$8.99·★4.6·2.5K revsOFF! Clean Feel Picaridin Insect & Mosquito Repellent Bug Spray, 5 oz, 2 pk | Aerosol Spray, 20% Picaridin Formula, Fragrance Free, Lightweight, Long Lasting Protection from Mosquitoes, Flies, Ticks
Units sold40KB09GF1ND4D
$6.26·★4.6·8.4K revsOFF! Clean Feel Picaridin Insect & Mosquito Repellent Bug Spray, 5 oz | Aerosol Spray, 20% Picaridin Formula, Fragrance Free, Lightweight, Long Lasting Protection from Mosquitoes, Flies, Ticks
Units sold20K
Cliganic
1 ASIN in Top 10
18.2%
Units
60K
Revenue
$568.2K
Avg. price
$8.99
B017G1051Y
$8.99·★4.2·37.5K revsCliganic Mosquito Repellent Bracelets for Kids & Adults, Natural, 10 Pack | DEET-Free, Plant-Based Bug Bands, Individually Wrapped, Easy to Use & Convenient for Travel & Outdoors, Hiking, Camping
Units sold60K
Repel
1 ASIN in Top 10
15.2%
Units
50K
Revenue
$374K
Avg. price
$7.48
B004H89KFC
$7.48·★4.6·16.8K revsRepel 100 Mosquito & Insect Repellent 4 Oz, 98% DEET | Repels Mosquitoes, Ticks, Gnats, Biting Flies, Chiggers & Fleas, Lasts Up To 10 Hours, Compact Bug Spray For Outdoor Travel
Units sold50K
Trending Baby Bug Spray Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00KJS6BQA leads positive momentum with ▲ 900.0% MoM growth on 10K units, with B0000CBJBD close behind at ▲ 400.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00KJS6BQA
AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Spray - 4 oz | Long-Lasting, DEET-Free Bug Spray with Vitamin E & Aloe — Non-Greasy, Travel-Ready Bug Repellent for Families, Pump Spray
Price
$18.99
Rating
4.6
Reviews
2.8K
Latest month sales
B0000CBJBD
OFF! Deep Woods Sportsmen Insect Repellent Spritz, Maximum Strength with 98% DEET, Bug Spray with up to 10 Hours of Protection, 1 oz
Price
$9.99
Rating
4.5
Reviews
360
Latest month sales
B0BWSG1YHQ
OFF! Clean Feel Picaridin Insect & Mosquito Repellent Bug Spray, 7.5 oz | Aerosol Spray, 20% Picaridin Formula, Fragrance Free, Lightweight, Long Lasting Protection from Mosquitoes, Flies, Ticks
Unlock to view ASIN details and product titles
Price
$10.97
Rating
4.6
Reviews
1.8K
Latest month sales
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