Baby Bath Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Bath Toys sales on Amazon US totaled 241,900 units in July 2026 (▼ 8.9% vs. the prior month), generating an estimated $2,648,501 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.8% of unit volume and 42.9% of revenue, while a typical listing is priced at $10.97. The keyword itself pulled 48,693 Amazon queries over the same period (▲ 8.5% MoM).
Zooming out to the 12-month window ending July 2026, the baby bath toys Top 50 moved 3,169,150 units and $34,277,597 in cumulative sales — an average of 264,096 units and $2,856,466 per month. Monthly throughput topped out at 480,900 units in December 2025 and dipped to 129,250 in May 2026, leaving the latest reading 0.7% lower than August 2025.
Baby Bath Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
241.9K
▼ 8.9% MoM
Monthly Revenue 2026/07
$2.6M
▼ 7.2% MoM
Top 10 Market Share 2026/07
43.8%
Baby Bath Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby bath toys listing on Amazon US in July 2026 is ASIN B0B21ZM7LJ (Brand: Infinno), which sold 20,000 units at $9.99 apiece — equal to 8.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 106,000 units and $1,136,480 in July 2026 — 43.8% of unit volume and 42.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Bath Toys' on Amazon
July 2026
Is 43.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0B21ZM7LJ
Infinno Wrist Rattles and Foot Finder Socks Set, Baby Toys for 0-12 Months | Soft crinkle textures, encourages reaching and kicking, garden bug characters, newborn shower gift, boys and girls
20K
▲ 0.0%vs. prior month
$199.8K
latest month
12-month trend
B07XC6YCC5
Infinno Inflatable Tummy Time Water Mat, Baby Sensory Toys 3-24 Months | Leakproof play surface, builds neck and core strength, fills and drains fast, portable design, easy travel
10K
▼ 50.0%vs. prior month
$99.8K
latest month
12-month trend
B08X1YQ2N9
ALASOU Suction Cup Spinner Airplane Travel Toys for 1 Year Old Boy Girl | Spinning Top 12 18 Months,1 2 Year Old Boy Birthday Gift,Baby Bath Toy for Kids Ages 1-3,Sensory Toy for Infant Toddlers
10K
▲ 0.0%vs. prior month
$98.1K
latest month
12-month trend
B097B3K46R
LiKee Strong Suction Cup Rotating Toys, Bath & Travel Toy, for Baby 10M+
10K
▲ 25.0%vs. prior month
$93.6K
latest month
12-month trend
B0C7JCXX7K
Tub Works® Bath Color Fizzies, 150 Count | Nontoxic & Fragrance-Free | Fizzy, Bath Color Tablets for Kids | Create Colorful Water Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub
10K
▲ 0.0%vs. prior month
$129.9K
latest month
12-month trend
B0G5WBGTWK
Tub Works® Ocean Rescue™ Vehicles Light Up Bath Toys, 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath
10K
▲ 25.0%vs. prior month
$159.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Baby Bath Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Infinno is the best-performing baby bath toys brand in July 2026, moving 30,000 units across 2 ASINs for 28.3% of Top 10 volume. Tub Works follows with 30,000 units (28.3%), ahead of ALASOU on 10,000 units (9.4%).
With 7 brands splitting the Top 10 and 66.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $13.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Infinno
2 ASINs in Top 10
28.3%
Units
30K
Revenue
$299.6K
Avg. price
$11.99
B0B21ZM7LJ
$9.99·★4.7·9.5K revsInfinno Wrist Rattles and Foot Finder Socks Set, Baby Toys for 0-12 Months | Soft crinkle textures, encourages reaching and kicking, garden bug characters, newborn shower gift, boys and girls
Units sold20KB07XC6YCC5
$13.99·★4.4·30.6K revsInfinno Inflatable Tummy Time Water Mat, Baby Sensory Toys 3-24 Months | Leakproof play surface, builds neck and core strength, fills and drains fast, portable design, easy travel
Units sold10K
Tub Works
3 ASINs in Top 10
28.3%
Units
30K
Revenue
$419.7K
Avg. price
$13.99
B0C7JCXX7K
$12.99·★4.5·5.5K revsTub Works® Bath Color Fizzies, 150 Count | Nontoxic & Fragrance-Free | Fizzy, Bath Color Tablets for Kids | Create Colorful Water Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub
Units sold10KB0G5WBGTWK
$15.99·★4.3·729 revsTub Works® Ocean Rescue™ Vehicles Light Up Bath Toys, 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath
Units sold10KB0CYXGQ6N1
$12.99·★4.7·2.7K revsTub Works® Marine™ Mold Free Bath Toys, 6 Pack | Sealed, No Hole Bath Toys Design Keeps Moisture Out | Soft, Squeezable & Float on Water | Easy-Grip Baby & Toddler Bath Toy Set | Great Baby Pool Toys
Units sold10K
ALASOU
1 ASIN in Top 10
9.4%
Units
10K
Revenue
$98.1K
Avg. price
$9.99
B08X1YQ2N9
$9.99·★4.7·15.7K revsALASOU Suction Cup Spinner Airplane Travel Toys for 1 Year Old Boy Girl | Spinning Top 12 18 Months,1 2 Year Old Boy Birthday Gift,Baby Bath Toy for Kids Ages 1-3,Sensory Toy for Infant Toddlers
Units sold10K
Trending Baby Bath Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G5WBGTWK booked 10K units at $15.99, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G5WBGTWK
Tub Works® Ocean Rescue™ Vehicles Light Up Bath Toys, 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath
Price
$15.99
Rating
4.3
Reviews
729
Latest month sales
B00I3K25R0
Munchkin® Float & Play Bubbles™ Baby and Toddler Bath Toy, 4 Count
Price
$8.95
Rating
4.8
Reviews
33.6K
Latest month sales
B00005C5H4
The First Years Stack & Count Stacking Cups - Colorful Baby Stacking Water Toys Set - Stackable Cups for Learning - Baby Bath Toys - Toddler Water Table Toys - 8 Count
Unlock to view ASIN details and product titles
Price
$7.44
Rating
4.8
Reviews
92.7K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this baby bath toys report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card