Tru Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tru sales on Amazon US totaled 126,750 units in July 2026 (▼ 8.3% vs. the prior month), generating an estimated $3,866,497 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 81.3% of unit volume and 57.9% of revenue, while a typical listing is priced at $47.18. The keyword itself pulled 40,452 Amazon queries over the same period (▲ 2.2% MoM).
Zooming out to the 12-month window ending July 2026, the tru Top 50 moved 1,366,700 units and $51,919,720 in cumulative sales — an average of 113,892 units and $4,326,643 per month. Monthly throughput topped out at 138,200 units in June 2026 and dipped to 87,900 in December 2025, leaving the latest reading 31.6% higher than August 2025.
Tru Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
126.8K
▼ 8.3% MoM
Monthly Revenue 2026/07
$3.9M
▼ 21.8% MoM
Top 10 Market Share 2026/07
81.3%
Tru Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tru listing on Amazon US in July 2026 is ASIN B08L967D1M (Brand: Tru Fru), which sold 30,000 units at $7.49 apiece — equal to 23.7% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 103,000 units and $2,238,840 in July 2026 — 81.3% of unit volume and 57.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tru' on Amazon
July 2026
Is 81.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08L967D1M
Tru Fru Frozen Strawberries in Milk & White Chocolate, 8 Ounce Bag | Real whole fruit snack; 90 calories per 1 oz serving; thaw 15 minutes, ready to eat; frozen dessert; 8 servings per bag
30K
▲ 0.0%vs. prior month
$208.5K
latest month
12-month trend
B07TK5K5TQ
TRU NIAGEN NAD+ Supplement, Nicotinamide Riboside 300mg, 30 Daily Servings | Patented Niagen NR boosts NAD+ to support cellular energy and healthy aging. 300mg, one capsule daily, 30-day supply.
10K
▲ 0.0%vs. prior month
$490K
latest month
12-month trend
B08X99TN76
Tru Fru Frozen Bananas in Peanut Butter & Dark Chocolate, 8 Ounce Bag | Real whole fruit snack; 90 calories per 1 oz serving; thaw 15 minutes, ready to eat; frozen dessert; 8 servings per bag
10K
▲ 0.0%vs. prior month
$71.5K
latest month
12-month trend
B0893CRGTJ
Tru Fru Frozen Fresh Raspberries in Milk & White Chocolate, 8 Ounce Bag | Real whole fruit snack; 90 calories per 1 oz serving; thaw 15 minutes, ready to eat; frozen dessert; 8 servings per bag
10K
▲ 0.0%vs. prior month
$70.2K
latest month
12-month trend
B087QR7D1H
TruHeight Growth Gummies (Watermelon) Tall Nutrition for Natural Growth Supplement for Kids & Teens - Vitamin D, K, Calcium & Ashwagandha, Bone Strength Vitamins D3 K2, Picky Eater, Taller Ages 5+
8K
▼ 20.0%vs. prior month
$358K
latest month
12-month trend
B08939WHH8
Tru Fru Frozen Blueberries in Dark & White Chocolate, 8 Ounce Bag | Real whole fruit snack; 90 calories per 1 oz; thaw 15 min, ready to eat; frozen dessert; 8 servings per bag
8K
▲ 33.3%vs. prior month
$60.3K
latest month
12-month trend
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Best Tru Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Tru Fru is the best-performing tru brand in July 2026, moving 78,000 units across 7 ASINs for 75.7% of Top 10 volume. TRU NIAGEN follows with 17,000 units (16.5%), ahead of ProHeight on 8,000 units (7.8%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.13 to $82.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Tru Fru
7 ASINs in Top 10
75.7%
Units
78K
Revenue
$578.8K
Avg. price
$8.13
B08L967D1M
$7.49·★4.7·2.8K revsTru Fru Frozen Strawberries in Milk & White Chocolate, 8 Ounce Bag | Real whole fruit snack; 90 calories per 1 oz serving; thaw 15 minutes, ready to eat; frozen dessert; 8 servings per bag
Units sold30KB08X99TN76
$7.49·★4.5·684 revsTru Fru Frozen Bananas in Peanut Butter & Dark Chocolate, 8 Ounce Bag | Real whole fruit snack; 90 calories per 1 oz serving; thaw 15 minutes, ready to eat; frozen dessert; 8 servings per bag
Units sold10KB0893CRGTJ
$8.99·★4.7·998 revsTru Fru Frozen Fresh Raspberries in Milk & White Chocolate, 8 Ounce Bag | Real whole fruit snack; 90 calories per 1 oz serving; thaw 15 minutes, ready to eat; frozen dessert; 8 servings per bag
Units sold10KB08939WHH8
$8.99·★4.6·822 revsTru Fru Frozen Blueberries in Dark & White Chocolate, 8 Ounce Bag | Real whole fruit snack; 90 calories per 1 oz; thaw 15 min, ready to eat; frozen dessert; 8 servings per bag
Units sold8KB0893DGC28
$7.49·★4.7·495 revsTru Fru Frozen Raspberries in Dark & White Chocolate, 8 Ounce Bag | Real whole fruit snack; 90 calories per 1 oz serving; thaw 15 minutes, ready to eat; frozen dessert; 8 servings per bag
Units sold8KB08939KTFZ
$7.49·★4.6·233 revsTru Fru Frozen Cherries in Dark & White Chocolate, 8 Ounce Bag | Real whole fruit snack; 90 calories per 1 oz serving; thaw 15 minutes, ready to eat; frozen dessert; 8 servings per bag
Units sold6KB0DKQ424CL
$8.99·★4.5·158 revsTru Fru Frozen Strawberries in Dark & White Chocolate, 8 Ounce Bag | Real whole fruit snack; 90 calories per 1 oz serving; thaw 15 minutes, ready to eat; frozen dessert; 8 servings per bag
Units sold6K
TRU NIAGEN
2 ASINs in Top 10
16.5%
Units
17K
Revenue
$1.3M
Avg. price
$82.50
B07TK5K5TQ
$49.00·★4.4·14.5K revsTRU NIAGEN NAD+ Supplement, Nicotinamide Riboside 300mg, 30 Daily Servings | Patented Niagen NR boosts NAD+ to support cellular energy and healthy aging. 300mg, one capsule daily, 30-day supply.
Units sold10KB0CLQZHVHL
$116.00·★4.6·1.3K revsTRU NIAGEN NAD+ Supplement, Nicotinamide Riboside 1000mg, 30 Daily Servings | High-potency NAD+ support: 1000mg Niagen NR daily from two 500mg capsules, supports cellular energy and healthy aging.
Units sold7K
ProHeight
1 ASIN in Top 10
7.8%
Units
8K
Revenue
$358K
Avg. price
$44.99
B087QR7D1H
$44.99·★4.3·3K revsTruHeight Growth Gummies (Watermelon) Tall Nutrition for Natural Growth Supplement for Kids & Teens - Vitamin D, K, Calcium & Ashwagandha, Bone Strength Vitamins D3 K2, Picky Eater, Taller Ages 5+
Units sold8K
Trending Tru Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FS82B35K leads positive momentum with ▲ 50.0% MoM growth on 300 units, with B07SFL3JJL close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FS82B35K
TRU NIAGEN Beauty NAD+ Supplement, Hair, Skin & Nails, Biotin, 30-Count | Beauty from within: Patented Niagen NR with Biotin, Astaxanthin & Hyaluronic Acid for hair, skin, nails and healthy aging.
Price
$49.00
Rating
4.6
Reviews
80
Latest month sales
B07SFL3JJL
TRU BLOOM Hair Vitamins for Women and Men | Clinically Proven Hair Growth Supplements for Thinning Hair, Hair Loss, Thicker Fuller Hair | Biotin Collagen Keratin, Hair Growth Vitamins | 2 Month Supply
Price
$44.99
Rating
4.3
Reviews
1.9K
Latest month sales
B08939WHH8
Tru Fru Frozen Blueberries in Dark & White Chocolate, 8 Ounce Bag | Real whole fruit snack; 90 calories per 1 oz; thaw 15 min, ready to eat; frozen dessert; 8 servings per bag
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.6
Reviews
822
Latest month sales
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