Aveeno Baby Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Aveeno Baby sales on Amazon US totaled 552,000 units in July 2026 (▼ 12.0% vs. the prior month), generating an estimated $9,923,730 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.7% of unit volume and 56.6% of revenue, while a typical listing is priced at $15.89. The keyword itself pulled 24,122 Amazon queries over the same period (▲ 2.0% MoM).
Zooming out to the 12-month window ending July 2026, the aveeno baby Top 50 moved 6,239,300 units and $116,269,765 in cumulative sales — an average of 519,942 units and $9,689,147 per month. Monthly throughput topped out at 627,000 units in June 2026 and dipped to 329,000 in May 2026, leaving the latest reading 9.1% higher than August 2025.
Aveeno Baby Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
552K
▼ 12.0% MoM
Monthly Revenue 2026/07
$9.9M
▼ 17.6% MoM
Top 10 Market Share 2026/07
50.7%
Aveeno Baby Market Share & Sales Concentration on Amazon US — July 2026
The most-sold aveeno baby listing on Amazon US in July 2026 is ASIN B08QRT84WJ (Brand: HUGGIES), which sold 50,000 units at $11.33 apiece — equal to 9.1% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $5,621,400 in July 2026 — 50.7% of unit volume and 56.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Aveeno Baby' on Amazon
July 2026
![Pampers Sensitive Baby Wipes, Clinically Proven, Fragrance Free, Unscented, Water Based, Hypoallergenic, Multi-Use, Hand Wipes 1008 Wipes Total (18X Flip-Top Packs) [Packaging May Vary] (ASIN B0BJ13K7FR), rank #3 by monthly sales volume for 'Aveeno Baby' on Amazon](https://m.media-amazon.com/images/I/81MJTnNiezL._AC_UY512_.jpg)
Is 50.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08QRT84WJ
Huggies Natural Care Sensitive Baby Wipes, Unscented, 6 Packs, 288 Wipes | Fragrance Free, Gentle Clean, Hypoallergenic, Dermatologist Tested, No Harsh Irritants, 1-Handed Dispensing
50K
▲ 0.0%vs. prior month
$566.5K
latest month
12-month trend
B008KJEYLO
WaterWipes Sensitive+ Newborn & Baby Wipes, 3-In-1 Cleans, Cares, Protects, 99.9% Water, Unscented & Hypoallergenic, 720 Count (12 Packs)
40K
▼ 50.0%vs. prior month
$1.8M
latest month
12-month trend
B0BJ13K7FR
Pampers Sensitive Baby Wipes, Clinically Proven, Fragrance Free, Unscented, Water Based, Hypoallergenic, Multi-Use, Hand Wipes 1008 Wipes Total (18X Flip-Top Packs) [Packaging May Vary]
40K
▲ 33.3%vs. prior month
$1.2M
latest month
12-month trend
B005UEB96K
Aquaphor Baby Healing Ointment for Diaper Rash and More, 14 OZ | Baby Skin Protectant with Petrolatum for Chapped or Dry Skin, Drool Rash and Diaper Rash, Hypoallergenic, Fragrance Free
30K
▲ 0.0%vs. prior month
$548.1K
latest month
12-month trend
B01D2NTLZG
A+D Original Diaper Rash Ointment Prevents & Treats Diaper Rash, Moisturizing Skin Protectant with Vitamins A & D, Healing Skin Ointment for Dry and Cracked Skin 4oz
30K
▲ 50.0%vs. prior month
$164.1K
latest month
12-month trend
B075X2KL5C
Aveeno Skin Relief Body Wash with Triple Oat Complex, Fragrance-Free, Gentle Daily Body Wash for Sensitive Skin Leaves Itchy, Dry Skin Feeling Soothed & Moisturized, Value Size 33 Fl Oz
20K
▲ 0.0%vs. prior month
$259.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Aveeno Baby Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HUGGIES is the best-performing aveeno baby brand in July 2026, moving 50,000 units across 1 ASIN for 17.9% of Top 10 volume. WaterWipes follows with 40,000 units (14.3%), ahead of Pampers on 40,000 units (14.3%).
Volume is spread across 8 brands, with the top three holding 46.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.33 to $44.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HUGGIES
1 ASIN in Top 10
17.9%
Units
50K
Revenue
$566.5K
Avg. price
$11.33
B08QRT84WJ
$11.33·★4.8·127.7K revsHuggies Natural Care Sensitive Baby Wipes, Unscented, 6 Packs, 288 Wipes | Fragrance Free, Gentle Clean, Hypoallergenic, Dermatologist Tested, No Harsh Irritants, 1-Handed Dispensing
Units sold50K
WaterWipes
1 ASIN in Top 10
14.3%
Units
40K
Revenue
$1.8M
Avg. price
$44.97
B008KJEYLO
$44.97·★4.7·60.2K revsWaterWipes Sensitive+ Newborn & Baby Wipes, 3-In-1 Cleans, Cares, Protects, 99.9% Water, Unscented & Hypoallergenic, 720 Count (12 Packs)
Units sold40K
Pampers
1 ASIN in Top 10
14.3%
Units
40K
Revenue
$1.2M
Avg. price
$29.97
B0BJ13K7FR
$29.97·★4.8·240.8K revsPampers Sensitive Baby Wipes, Clinically Proven, Fragrance Free, Unscented, Water Based, Hypoallergenic, Multi-Use, Hand Wipes 1008 Wipes Total (18X Flip-Top Packs) [Packaging May Vary]
Units sold40K
Trending Aveeno Baby Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B082QBB8KQ booked 10K units at $7.87, with ▲ 0.0% MoM change. On the growth side, B01D2NTLZG leads positive momentum with ▲ 50.0% MoM growth on 30K units, with B0BJ13K7FR close behind at ▲ 33.3% MoM on 40K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B082QBB8KQ
Aquaphor Baby Diaper Rash Paste with Zinc Oxide, Talc Free, 3.5 OZ | Zinc Oxide Baby Diaper Rash Paste Provides Immediate Relief, Treatment and Prevention, Hypoallergenic, Talc Free
Price
$7.87
Rating
4.7
Reviews
12.9K
Latest month sales
B01D2NTLZG
A+D Original Diaper Rash Ointment Prevents & Treats Diaper Rash, Moisturizing Skin Protectant with Vitamins A & D, Healing Skin Ointment for Dry and Cracked Skin 4oz
Price
$5.47
Rating
4.8
Reviews
41K
Latest month sales
B0BJ13K7FR
Pampers Sensitive Baby Wipes, Clinically Proven, Fragrance Free, Unscented, Water Based, Hypoallergenic, Multi-Use, Hand Wipes 1008 Wipes Total (18X Flip-Top Packs) [Packaging May Vary]
Unlock to view ASIN details and product titles
Price
$29.97
Rating
4.8
Reviews
240.8K
Latest month sales
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