Automatic Air Freshener Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Automatic Air Freshener sales on Amazon US totaled 441,000 units in July 2026 (▲ 0.0% vs. the prior month), generating an estimated $7,541,440 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.4% of unit volume and 41.4% of revenue, while a typical listing is priced at $20.04. The keyword itself pulled 18,831 Amazon queries over the same period (▲ 9.5% MoM).
Zooming out to the 12-month window ending July 2026, the automatic air freshener Top 50 moved 4,005,900 units and $68,695,081 in cumulative sales — an average of 333,825 units and $5,724,590 per month. Monthly throughput topped out at 441,000 units in July 2026 and dipped to 216,000 in May 2026, leaving the latest reading 42.5% higher than August 2025.
Automatic Air Freshener Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
441K
▲ 0.0% MoM
Monthly Revenue 2026/07
$7.5M
▼ 3.7% MoM
Top 10 Market Share 2026/07
45.4%
Automatic Air Freshener Market Share & Sales Concentration on Amazon US — July 2026
The most-sold automatic air freshener listing on Amazon US in July 2026 is ASIN B0GNB7LFG1 (Brand: Febreze), which sold 40,000 units at $12.44 apiece — equal to 9.1% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $3,122,700 in July 2026 — 45.4% of unit volume and 41.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Automatic Air Freshener' on Amazon
July 2026
Is 45.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GNB7LFG1
Febreze Odor Fighter, Can Air Freshener, Stick-On Deodorizer for Garbage Cans, Diaper Pails, Works with Scented Bags, Fresh Lemon and Linen & Sky Scents, 2 Holders + 2 Refills
40K
▼ 20.0%vs. prior month
$475.2K
latest month
12-month trend
B08492PZ8Y
Febreze Plug-In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home and Bathroom and Kitchen, Long Lasting for Strong Odors, Linen & Sky Scent, 0.87oz Refills, 3 Count (Pack of 1)
30K
▲ 50.0%vs. prior month
$263.4K
latest month
12-month trend
B0DY4S3HP2
VOOPNU Air Purifiers for Home, High Efficiency Filter Up to 1076 Ft², White | for Pet Hair, Odors, Pollen, Smoke, Compact Air Cleaner with 3 Speeds, Timer, Aroma 22 dB Quiet 360°Intake, DH-JH12
30K
▲ 50.0%vs. prior month
$809.7K
latest month
12-month trend
B0BXMNC25J
Febreze Car Air Freshener, Odor-Fighting Automotive Vent Clip, Scented Car Accessories, Long Lasting for Strong Odors, Unstopables Fresh Scent, .07 fl oz, 4 Count
20K
▲ 0.0%vs. prior month
$239.8K
latest month
12-month trend
B07QPRV62S
Air Wick Plug In Refills, Lavender & Chamomile, Essential Oils,10 count | A 10-count Lavender & Chamomile plug-in air freshener refill pack, infused with essential oils. Air Wick air fresheners.
20K
▼ 33.3%vs. prior month
$445K
latest month
12-month trend
B0FXHG18FB
Febreze Air Mist, Air Freshener Spray, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom, Heavy Duty Crisp Clean Scent, 8.1oz (Pack of 3)
20K
▲ 400.0%vs. prior month
$218.4K
latest month
12-month trend
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Best Automatic Air Freshener Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Febreze is the best-performing automatic air freshener brand in July 2026, moving 120,000 units across 5 ASINs for 60.0% of Top 10 volume. Air Wick follows with 40,000 units (20.0%), ahead of VOOPNU on 30,000 units (15.0%).
With 4 brands splitting the Top 10 and 95.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.39 to $26.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Febreze
5 ASINs in Top 10
60.0%
Units
120K
Revenue
$1.3M
Avg. price
$10.39
B0GNB7LFG1
$12.44·★4.5·3.1K revsFebreze Odor Fighter, Can Air Freshener, Stick-On Deodorizer for Garbage Cans, Diaper Pails, Works with Scented Bags, Fresh Lemon and Linen & Sky Scents, 2 Holders + 2 Refills
Units sold40KB08492PZ8Y
$8.09·★4.7·97.3K revsFebreze Plug-In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home and Bathroom and Kitchen, Long Lasting for Strong Odors, Linen & Sky Scent, 0.87oz Refills, 3 Count (Pack of 1)
Units sold30KB0BXMNC25J
$11.99·★4.5·27.6K revsFebreze Car Air Freshener, Odor-Fighting Automotive Vent Clip, Scented Car Accessories, Long Lasting for Strong Odors, Unstopables Fresh Scent, .07 fl oz, 4 Count
Units sold20KB0FXHG18FB
$9.98·★4.7·1.1K revsFebreze Air Mist, Air Freshener Spray, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom, Heavy Duty Crisp Clean Scent, 8.1oz (Pack of 3)
Units sold20KB0CNJNRCGM
$9.44·★4.4·57.7K revsFebreze Bathroom Air Freshener, Odor-Fighting, Plug In Alternative, Air Fresheners for Small Spaces in Home, Bathroom, Kitchen, & Closet, Pet & Litter Box Odor Fighter, Refresh & Energize Scent, 4ct
Units sold10K
Air Wick
3 ASINs in Top 10
20.0%
Units
40K
Revenue
$836.8K
Avg. price
$20.56
B07QPRV62S
$22.22·★4.7·44.1K revsAir Wick Plug In Refills, Lavender & Chamomile, Essential Oils,10 count | A 10-count Lavender & Chamomile plug-in air freshener refill pack, infused with essential oils. Air Wick air fresheners.
Units sold20KB07QLQ3QP4
$16.99·★4.5·20.4K revsAir Wick Plug in Starter Kit, Lavender & Chamomile, 2 Warmers & 6 refills | Lavender & Chamomile plug in air freshener Starter Kit infused with essential oils. 2 warmers & 6 refills, Air Freshener
Units sold10KB07QLQ3QP5
$22.46·★4.7·28.4K revsAir Wick Plug In Refills Fresh Waters, Essential Oils,10 Count | Air Wick plug refills for plug-in warmers bring Fresh Waters home fragrance to bathrooms, kitchens, living rooms.
Units sold10K
VOOPNU
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$809.7K
Avg. price
$26.98
B0DY4S3HP2
$26.98·★4.4·4.7K revsVOOPNU Air Purifiers for Home, High Efficiency Filter Up to 1076 Ft², White | for Pet Hair, Odors, Pollen, Smoke, Compact Air Cleaner with 3 Speeds, Timer, Aroma 22 dB Quiet 360°Intake, DH-JH12
Units sold30K
Trending Automatic Air Freshener Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FXHG18FB booked 20K units at $9.98, with ▲ 400.0% MoM change. On the growth side, B0D9C5FPP8 leads positive momentum with ▲ 66.7% MoM growth on 10K units, with B0CYTZ9HN7 close behind at ▲ 66.7% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FXHG18FB
Febreze Air Mist, Air Freshener Spray, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom, Heavy Duty Crisp Clean Scent, 8.1oz (Pack of 3)
Price
$9.98
Rating
4.7
Reviews
1.1K
Latest month sales
B0D9C5FPP8
Febreze Plug Scent Booster Starter Kit – Air Freshener, Oil Diffuser, Continuous Scent Device, Includes 2 Gain Refills
Price
$15.96
Rating
4.6
Reviews
9.1K
Latest month sales
B0CYTZ9HN7
Febreze Plug In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home and Bathroom and Kitchen, Long Lasting for Strong Odors, Sweet Watermelon Vine Scent, 0.87oz Refill, 3 Count
Unlock to view ASIN details and product titles
Price
$12.33
Rating
4.7
Reviews
2.5K
Latest month sales
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