Aura Ring Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Aura Ring sales on Amazon US totaled 23,600 units in July 2026 (▼ 58.9% vs. the prior month), generating an estimated $4,148,766 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.0% of unit volume and 73.1% of revenue, while a typical listing is priced at $171.92. The keyword itself pulled 154,775 Amazon queries over the same period (▼ 57.6% MoM).
Zooming out to the 12-month window ending July 2026, the aura ring Top 50 moved 230,700 units and $71,393,440 in cumulative sales — an average of 19,225 units and $5,949,453 per month. Monthly throughput topped out at 57,450 units in June 2026 and dipped to 7,350 in May 2026, leaving the latest reading 149.7% higher than August 2025.
Aura Ring Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
23.6K
▼ 58.9% MoM
Monthly Revenue 2026/07
$4.1M
▼ 74.9% MoM
Top 10 Market Share 2026/07
78.0%
Aura Ring Market Share & Sales Concentration on Amazon US — July 2026
The most-sold aura ring listing on Amazon US in July 2026 is ASIN B0GRKC9NJP (Brand: OURA), which sold 10,000 units at $10.00 apiece — equal to 42.4% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 18,400 units and $3,030,982 in July 2026 — 78.0% of unit volume and 73.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Aura Ring' on Amazon
July 2026
Is 78.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0GRKC9NJP
OURA Ring 5 Sizing Kit - Size Before You Buy Oura Ring 5 | Unique Sizing, Not Standard Ring Sizing - Receive Amazon Credit for Oura Ring 5 Purchase
10K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B0GRJVBPH3
Oura Ring 5 Smart Ring - Silver - Size 9 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
2K
▼ 33.3%vs. prior month
$798K
latest month
12-month trend
B0GRJZX1D8
OURA Oura Ring 5 Smart Ring - Silver - Size 7 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
1K
▼ 50.0%vs. prior month
$399K
latest month
12-month trend
B0GRK9KZ2P
Oura Ring 5 Smart Ring - Gold - Size 8 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
1K
▼ 66.7%vs. prior month
$499K
latest month
12-month trend
B0GRK1JNHJ
OURA Ring 5 Smart Ring - Gold - Size 7 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
1K
▲ 0.0%vs. prior month
$499K
latest month
12-month trend
B0GRKCFSTP
Oura Ring 5 Smart Ring - Gold - Size 9 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
1K
▲ 0.0%vs. prior month
$499K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Aura Ring Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OURA is the best-performing aura ring brand in July 2026, moving 16,000 units across 6 ASINs for 87.0% of Top 10 volume. RingConn follows with 1,000 units (5.4%), ahead of ZOOROO on 700 units (3.8%).
With 4 brands splitting the Top 10 and 96.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.99 to $384.17, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OURA
6 ASINs in Top 10
87.0%
Units
16K
Revenue
$2.8M
Avg. price
$384.17
B0GRKC9NJP
$10.00·★4.6·658 revsOURA Ring 5 Sizing Kit - Size Before You Buy Oura Ring 5 | Unique Sizing, Not Standard Ring Sizing - Receive Amazon Credit for Oura Ring 5 Purchase
Units sold10KB0GRJVBPH3
$399.00·★4.4·1.6K revsOura Ring 5 Smart Ring - Silver - Size 9 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
Units sold2KB0GRJZX1D8
$399.00·★4.4·1.6K revsOURA Oura Ring 5 Smart Ring - Silver - Size 7 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
Units sold1KB0GRK9KZ2P
$499.00·★4.4·1.6K revsOura Ring 5 Smart Ring - Gold - Size 8 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
Units sold1KB0GRK1JNHJ
$499.00·★4.4·1.6K revsOURA Ring 5 Smart Ring - Gold - Size 7 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
Units sold1KB0GRKCFSTP
$499.00·★4.4·1.6K revsOura Ring 5 Smart Ring - Gold - Size 9 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
Units sold1K
RingConn
2 ASINs in Top 10
5.4%
Units
1K
Revenue
$199K
Avg. price
$199.00
B0DWK135K9
$199.00·★4.3·4.6K revsRingConn Gen 2 Air Ultra-Thin Smart Ring(Size 8, Dune Gold) | 10-Day Battery Life, Fitness/Sleep/Stress/HR Tracker for Women&Men, No App Fee for Standard Features,iOS & Android Compatible
Units sold500B0DWK4QQ7H
$199.00·★4.3·4.6K revsRingConn Gen 2 Air Ultra-Thin Smart Ring(Size 10, Galaxy Sliver) | 10-Day Battery Life, Fitness/Sleep/Stress/HR Tracker for Women&Men, No App Fee for Standard Features,iOS & Android Compatible
Units sold500
ZOOROO
1 ASIN in Top 10
3.8%
Units
700
Revenue
$10K
Avg. price
$14.99
B0DXK6MCQL
$14.99·★4.1·399 revsZOOROO 2-Pack Stackable Bands for Oura Ring 5/Oura Ring 4/Oura Ring 3 Stack
Units sold700
Trending Aura Ring Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GRK1JNHJ booked 1K units at $499.00, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GRK1JNHJ
OURA Ring 5 Smart Ring - Gold - Size 7 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
Price
$499.00
Rating
4.4
Reviews
1.6K
Latest month sales
B0GRKCFSTP
Oura Ring 5 Smart Ring - Gold - Size 9 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
Price
$499.00
Rating
4.4
Reviews
1.6K
Latest month sales
B0DXK6MCQL
ZOOROO 2-Pack Stackable Bands for Oura Ring 5/Oura Ring 4/Oura Ring 3 Stack
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.1
Reviews
399
Latest month sales
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