Oura Ring Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Oura Ring sales on Amazon US totaled 35,600 units in July 2026 (▼ 50.8% vs. the prior month), generating an estimated $5,215,288 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.7% of unit volume and 71.5% of revenue, while a typical listing is priced at $215.65. The keyword itself pulled 347,113 Amazon queries over the same period (▼ 71.0% MoM).
Zooming out to the 12-month window ending July 2026, the oura ring Top 50 moved 323,400 units and $78,736,094 in cumulative sales — an average of 26,950 units and $6,561,341 per month. Monthly throughput topped out at 72,300 units in June 2026 and dipped to 10,500 in September 2025, leaving the latest reading 196.7% higher than August 2025.
Oura Ring Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
35.6K
▼ 50.8% MoM
Monthly Revenue 2026/07
$5.2M
▼ 70.9% MoM
Top 10 Market Share 2026/07
78.7%
Oura Ring Market Share & Sales Concentration on Amazon US — July 2026
The most-sold oura ring listing on Amazon US in July 2026 is ASIN B0GRKC9NJP (Brand: OURA), which sold 10,000 units at $10.00 apiece — equal to 28.1% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 28,000 units and $3,727,510 in July 2026 — 78.7% of unit volume and 71.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Oura Ring' on Amazon
July 2026
Is 78.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0GRKC9NJP
OURA Ring 5 Sizing Kit - Size Before You Buy Oura Ring 5 | Unique Sizing, Not Standard Ring Sizing - Receive Amazon Credit for Oura Ring 5 Purchase
10K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B0GRK5GMTS
Oura Ring 5 Gifting Sizing Kit - Give the Gift of Oura | Unique Sizing, Give The Gift of Health
6K
▲ 20.0%vs. prior month
$60K
latest month
12-month trend
B0DMWCFH7S
ZOOROO 10 Pack Ring Cover Compatible with Oura Ring Gen 4/4 Ceramic/Gen 3 | Support Charging with Cover on, Anti-Scratch Elastic Silicone Ring Protector for Men Women Working Out (Not for Oura 5)
3K
▼ 40.0%vs. prior month
$20.5K
latest month
12-month trend
B0GRJVBPH3
Oura Ring 5 Smart Ring - Silver - Size 9 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
2K
▼ 33.3%vs. prior month
$798K
latest month
12-month trend
B0GRJZZ885
OURA Oura Ring 5 Smart Ring - Silver - Size 10 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
2K
▲ 0.0%vs. prior month
$798K
latest month
12-month trend
B0GRJZX1D8
OURA Oura Ring 5 Smart Ring - Silver - Size 7 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
1K
▼ 50.0%vs. prior month
$399K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Oura Ring Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OURA is the best-performing oura ring brand in July 2026, moving 24,000 units across 8 ASINs for 85.7% of Top 10 volume. ZOOROO follows with 3,000 units (10.7%), ahead of prxxhri on 1,000 units (3.6%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $339.25, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OURA
8 ASINs in Top 10
85.7%
Units
24K
Revenue
$3.7M
Avg. price
$339.25
B0GRKC9NJP
$10.00·★4.6·658 revsOURA Ring 5 Sizing Kit - Size Before You Buy Oura Ring 5 | Unique Sizing, Not Standard Ring Sizing - Receive Amazon Credit for Oura Ring 5 Purchase
Units sold10KB0GRK5GMTS
$10.00·★4.4·73 revsOura Ring 5 Gifting Sizing Kit - Give the Gift of Oura | Unique Sizing, Give The Gift of Health
Units sold6KB0GRJVBPH3
$399.00·★4.4·1.6K revsOura Ring 5 Smart Ring - Silver - Size 9 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
Units sold2KB0GRJZZ885
$399.00·★4.4·1.6K revsOURA Oura Ring 5 Smart Ring - Silver - Size 10 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
Units sold2KB0GRJZX1D8
$399.00·★4.4·1.6K revsOURA Oura Ring 5 Smart Ring - Silver - Size 7 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
Units sold1KB0GRK9KZ2P
$499.00·★4.4·1.6K revsOura Ring 5 Smart Ring - Gold - Size 8 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
Units sold1KB0GRK1TQMZ
$499.00·★4.4·1.6K revsOURA Ring 5 Smart Ring - Gold - Size 6 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
Units sold1KB0GRK81NQY
$499.00·★4.4·1.6K revsOURA Oura Ring 5 Smart Ring - Gold - Size 10 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
Units sold1K
ZOOROO
1 ASIN in Top 10
10.7%
Units
3K
Revenue
$20.5K
Avg. price
$6.99
B0DMWCFH7S
$6.99·★4.2·2.1K revsZOOROO 10 Pack Ring Cover Compatible with Oura Ring Gen 4/4 Ceramic/Gen 3 | Support Charging with Cover on, Anti-Scratch Elastic Silicone Ring Protector for Men Women Working Out (Not for Oura 5)
Units sold3K
prxxhri
1 ASIN in Top 10
3.6%
Units
1K
Revenue
$55K
Avg. price
$53.98
B0FW569YY5
$53.98·★4.2·1.1K revsSmart Health Ring, Featuring Stress and Sleep Monitoring Functions, Compatible with iOS and Android,Waterproof Fitness Tracker for Women & Men, No Subscription Fee. (Rose Gold, 8)
Units sold1K
Trending Oura Ring Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GRJZZ885 booked 2K units at $399.00, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GRJZZ885
OURA Oura Ring 5 Smart Ring - Silver - Size 10 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
Price
$399.00
Rating
4.4
Reviews
1.6K
Latest month sales
B0GRJZX1D8
OURA Oura Ring 5 Smart Ring - Silver - Size 7 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
Price
$399.00
Rating
4.4
Reviews
1.6K
Latest month sales
B0FW569YY5
Smart Health Ring, Featuring Stress and Sleep Monitoring Functions, Compatible with iOS and Android,Waterproof Fitness Tracker for Women & Men, No Subscription Fee. (Rose Gold, 8)
Unlock to view ASIN details and product titles
Price
$53.98
Rating
4.2
Reviews
1.1K
Latest month sales
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