Atkins Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Atkins sales on Amazon US totaled 345,600 units in July 2026 (▼ 7.6% vs. the prior month), generating an estimated $5,499,444 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.2% of unit volume and 50.2% of revenue, while a typical listing is priced at $15.95. The keyword itself pulled 24,181 Amazon queries over the same period (▲ 2.6% MoM).
Zooming out to the 12-month window ending July 2026, the atkins Top 50 moved 3,828,500 units and $63,392,177 in cumulative sales — an average of 319,042 units and $5,282,681 per month. Monthly throughput topped out at 374,000 units in June 2026 and dipped to 245,200 in May 2026, leaving the latest reading 7.3% higher than August 2025.
Atkins Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
345.6K
▼ 7.6% MoM
Monthly Revenue 2026/07
$5.5M
▼ 14.0% MoM
Top 10 Market Share 2026/07
49.2%
Atkins Market Share & Sales Concentration on Amazon US — July 2026
The most-sold atkins listing on Amazon US in July 2026 is ASIN B07J2MM23Z (Brand: Quest), which sold 30,000 units at $26.49 apiece — equal to 8.7% of every unit tracked in this report.
The Top 10 ASINs account for 170,000 units and $2,762,300 in July 2026 — 49.2% of unit volume and 50.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Atkins' on Amazon
July 2026
Is 49.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07J2MM23Z
Quest Nutrition Ultimate Variety Pack Protein Bars, High Protein, 12 Count | 20-21g Protein, 3-5g Net Carbs, Gluten Free, High Quality Protein, Individually Wrapped 2.12oz Bars
30K
▼ 40.0%vs. prior month
$794.7K
latest month
12-month trend
B007PE7ANY
KIND Healthy Snacks Bars, Dark Chocolate Nuts & Sea Salt, Gluten Free, Low Sugar, High Fiber Snacks, 6g Protein, 12 Count
30K
▲ 50.0%vs. prior month
$354.9K
latest month
12-month trend
B0015068PA
Atkins Milk Chocolate Delight High Protein Shake, 15g Protein, 12 Count | 15g Protein, 3g Fiber, 2g Net Carb, 1g Sugar, Chocolate Flavored, Keto Friendly, Ready to Drink, 12 Count
20K
▼ 33.3%vs. prior month
$419.4K
latest month
12-month trend
B0015068TG
Atkins Vanilla High Protein Shake, 15g Protein, 12 Count | 15g Protein, 3g Fiber, 1g Net Carb, 1g Sugar, Vanilla Flavored, Keto Friendly, Ready to Drink, 12 Count
20K
▲ 100.0%vs. prior month
$303.2K
latest month
12-month trend
B006BHRU9U
Nature’s Bakery Whole Wheat Fig Bars, Blueberry, Real Fruit, Vegan, Non-GMO, Snack bar, Twin packs- 12 count
20K
▲ 100.0%vs. prior month
$168.4K
latest month
12-month trend
B00F9BJ100
Fiber One 70 Calorie Chocolate Fudge Brownies, Mega Pack, 18 ct, 16 oz | 26% Daily Value of Fiber per Bar, 70 Calories & 2g Sugar, 5g Net Carbs, Bulk Pack for Office or Pantry Stocking
10K
▲ 0.0%vs. prior month
$93.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Atkins Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Atkins is the best-performing atkins brand in July 2026, moving 60,000 units across 4 ASINs for 35.3% of Top 10 volume. Quest follows with 30,000 units (17.6%), ahead of KIND on 30,000 units (17.6%).
With 7 brands splitting the Top 10 and 70.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.18 to $26.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Atkins
4 ASINs in Top 10
35.3%
Units
60K
Revenue
$1.1M
Avg. price
$18.43
B0015068PA
$20.97·★4.7·28.7K revsAtkins Milk Chocolate Delight High Protein Shake, 15g Protein, 12 Count | 15g Protein, 3g Fiber, 2g Net Carb, 1g Sugar, Chocolate Flavored, Keto Friendly, Ready to Drink, 12 Count
Units sold20KB0015068TG
$15.16·★4.7·15.1K revsAtkins Vanilla High Protein Shake, 15g Protein, 12 Count | 15g Protein, 3g Fiber, 1g Net Carb, 1g Sugar, Vanilla Flavored, Keto Friendly, Ready to Drink, 12 Count
Units sold20KB09B7Z7WGG
$18.78·★4.7·4.8K revsAtkins Café Caramel Iced Coffee Flavored High Protein Shake, 12 Count | 15g Protein, 3g Net Carbs, 1g Sugar, 3g Fiber, Contains Caffeine, Ready to Drink, 11fl oz, 3 Pack of 4 Count Shakes
Units sold10KB09BBWYD8X
$18.83·★4.7·4.5K revsAtkins Dark Chocolate Royale High Protein Shake, 12 Count | 15g Protein, 2g Net Carbs, 1g Sugar, 4g Fiber, Ready to Drink, Keto Friendly, 11fl oz, 3 Pack of 4 Count Shakes
Units sold10K
Quest
1 ASIN in Top 10
17.6%
Units
30K
Revenue
$794.7K
Avg. price
$26.49
B07J2MM23Z
$26.49·★4.3·11.5K revsQuest Nutrition Ultimate Variety Pack Protein Bars, High Protein, 12 Count | 20-21g Protein, 3-5g Net Carbs, Gluten Free, High Quality Protein, Individually Wrapped 2.12oz Bars
Units sold30K
KIND
1 ASIN in Top 10
17.6%
Units
30K
Revenue
$354.9K
Avg. price
$13.18
B007PE7ANY
$13.18·★4.7·25.1K revsKIND Healthy Snacks Bars, Dark Chocolate Nuts & Sea Salt, Gluten Free, Low Sugar, High Fiber Snacks, 6g Protein, 12 Count
Units sold30K
Trending Atkins Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FY4K3VFC leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B0015068TG close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FY4K3VFC
Oreo Zero Sugar Chocolate Sandwich Cookies Variety Pack, 20 Snack Packs | Original & Double Stuf, 2 Cookies Per Pack, Aspartame Free, Individually Wrapped, Always made with Real Cocoa, Bulk Snacks
Price
$13.98
Rating
4.5
Reviews
875
Latest month sales
B0015068TG
Atkins Vanilla High Protein Shake, 15g Protein, 12 Count | 15g Protein, 3g Fiber, 1g Net Carb, 1g Sugar, Vanilla Flavored, Keto Friendly, Ready to Drink, 12 Count
Price
$15.16
Rating
4.7
Reviews
15.1K
Latest month sales
B006BHRU9U
Nature’s Bakery Whole Wheat Fig Bars, Blueberry, Real Fruit, Vegan, Non-GMO, Snack bar, Twin packs- 12 count
Unlock to view ASIN details and product titles
Price
$8.58
Rating
4.7
Reviews
13.9K
Latest month sales
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