Athena Deodorant Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Athena Deodorant sales on Amazon US totaled 494,000 units in July 2026 (▼ 25.7% vs. the prior month), generating an estimated $7,378,030 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.6% of unit volume and 51.4% of revenue, while a typical listing is priced at $14.70. The keyword itself pulled 22,502 Amazon queries over the same period (▲ 40.1% MoM).
Zooming out to the 12-month window ending July 2026, the athena deodorant Top 50 moved 4,644,550 units and $69,759,016 in cumulative sales — an average of 387,046 units and $5,813,251 per month. Monthly throughput topped out at 665,000 units in June 2026 and dipped to 236,900 in May 2026, leaving the latest reading 30.3% higher than August 2025.
Athena Deodorant Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
494K
▼ 25.7% MoM
Monthly Revenue 2026/07
$7.4M
▼ 25.6% MoM
Top 10 Market Share 2026/07
50.6%
Athena Deodorant Market Share & Sales Concentration on Amazon US — July 2026
The most-sold athena deodorant listing on Amazon US in July 2026 is ASIN B00HF3XSO0 (Brand: Secret), which sold 60,000 units at $13.97 apiece — equal to 12.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 250,000 units and $3,794,000 in July 2026 — 50.6% of unit volume and 51.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Athena Deodorant' on Amazon
July 2026
Is 50.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00HF3XSO0
Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
60K
▼ 14.3%vs. prior month
$837K
latest month
12-month trend
B07GB3NVN1
Native Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Coconut & Vanilla 2.65oz
30K
▼ 25.0%vs. prior month
$374.7K
latest month
12-month trend
B08WYXNVQ7
Salt & Stone Aluminum-Free Deodorant, Women & Men Santal & Vetiver 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
30K
▼ 50.0%vs. prior month
$600K
latest month
12-month trend
B008CC3SMK
Secret Outlast Antiperspirant Deodorant for Women, 72hr Sweat & Odor Protection, PH Balancing Minerals, Pro-Hyaluronic Acid, Clear Gel, Completely Clean Scent, 2.6 oz (Pack of 2)
20K
▼ 50.0%vs. prior month
$276.8K
latest month
12-month trend
B01JB1MUNI
Certain Dri Prescription Strength Clinical Antiperspirant Roll-On, 1.2 oz | 72-Hour Sweat & Odor Protection for Excessive Sweating & Hyperhidrosis, 15% Aluminum Chloride, Fragrance-Free
20K
▲ 0.0%vs. prior month
$175.8K
latest month
12-month trend
B08ZH9MZGX
Lady Speed Stick Antiperspirant Deodorant for Women, 72 HR Sweat & Odor Protection, Invisible Dry, Shower Fresh Scent, 2.3 oz Stick (4 Pack)
20K
▲ 0.0%vs. prior month
$133.2K
latest month
12-month trend
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Best Athena Deodorant Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Secret is the best-performing athena deodorant brand in July 2026, moving 80,000 units across 2 ASINs for 32.0% of Top 10 volume. Native follows with 50,000 units (20.0%), ahead of Salt & Stone on 50,000 units (20.0%).
With 7 brands splitting the Top 10 and 72.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.75 to $20.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Secret
2 ASINs in Top 10
32.0%
Units
80K
Revenue
$1.1M
Avg. price
$13.97
B00HF3XSO0
$13.97·★4.6·27.3K revsSecret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
Units sold60KB008CC3SMK
$13.97·★4.7·3.8K revsSecret Outlast Antiperspirant Deodorant for Women, 72hr Sweat & Odor Protection, PH Balancing Minerals, Pro-Hyaluronic Acid, Clear Gel, Completely Clean Scent, 2.6 oz (Pack of 2)
Units sold20K
Native
2 ASINs in Top 10
20.0%
Units
50K
Revenue
$644.1K
Avg. price
$13.75
B07GB3NVN1
$13.49·★4.4·116.3K revsNative Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Coconut & Vanilla 2.65oz
Units sold30KB0G16FR6SC
$14.00·★4.5·1.9K revsNative Aluminum Free Deodorant, Sea Salt & Cedar, Large Size Stick, 72 Hour Odor Control, for Women & Men, Contains Naturally Derived Ingredients, 3.1 oz
Units sold20K
Salt & Stone
2 ASINs in Top 10
20.0%
Units
50K
Revenue
$1M
Avg. price
$20.00
B08WYXNVQ7
$20.00·★4.1·18.3K revsSalt & Stone Aluminum-Free Deodorant, Women & Men Santal & Vetiver 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
Units sold30KB0BGFBMPXM
$20.00·★4.1·18.3K revsSalt & Stone Aluminum-Free Deodorant, Women & Men Bergamot & Hinoki 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
Units sold20K
Trending Athena Deodorant Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CWPKWPRJ booked 20K units at $29.97, with ▲ 100.0% MoM change. On the growth side, B09BWPR2VF leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B07ZGBV2CZ close behind at ▲ 40.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CWPKWPRJ
Carpe 100-Hour Antiperspirant Deodorant for Women - Coconut Vanilla | Dermatologist Tested - 100 Hr Sweat & Odor Control - Free from Baking Soda & Parabens - Clinical Strength Deodorant - 2 Pack
Price
$29.97
Rating
4.0
Reviews
4.7K
Latest month sales
B09BWPR2VF
Native Sensitive Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control | Deodorant for Women & Men, Aluminum Free with Baking Soda, Coconut Oil and Shea Butter, Aloe & Green Tea
Price
$13.97
Rating
4.5
Reviews
343
Latest month sales
B07ZGBV2CZ
Native Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Lilac & White Tea 2.65oz
Unlock to view ASIN details and product titles
Price
$12.49
Rating
4.4
Reviews
116.3K
Latest month sales
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