Assorted Candy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Assorted Candy sales on Amazon US totaled 483,700 units in July 2026 (▼ 9.8% vs. the prior month), generating an estimated $6,439,613 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.7% of unit volume and 35.3% of revenue, while a typical listing is priced at $17.48. The keyword itself pulled 23,088 Amazon queries over the same period (▲ 15.7% MoM).
Zooming out to the 12-month window ending July 2026, the assorted candy Top 50 moved 6,361,500 units and $85,332,979 in cumulative sales — an average of 530,125 units and $7,111,082 per month. Monthly throughput topped out at 897,400 units in October 2025 and dipped to 346,300 in May 2026, leaving the latest reading 9.7% lower than August 2025.
Assorted Candy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
483.7K
▼ 9.8% MoM
Monthly Revenue 2026/07
$6.4M
▼ 8.5% MoM
Top 10 Market Share 2026/07
51.7%
Assorted Candy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold assorted candy listing on Amazon US in July 2026 is ASIN B09VRMKTH4 (Brand: Life Savers), which sold 50,000 units at $13.97 apiece — equal to 10.3% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 250,000 units and $2,271,500 in July 2026 — 51.7% of unit volume and 35.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Assorted Candy' on Amazon
July 2026
Is 51.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09VRMKTH4
Life Savers Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
50K
▲ 0.0%vs. prior month
$450.5K
latest month
12-month trend
B07RTJWCMS
Fruit Flavored Snacks Variety Pack, Gluten Free, 16 ct, 10.2 oz | Fruit Roll-Ups, Fruit by the Foot, and Gushers, Individually Wrapped, Good Source of Vitamin C
40K
▲ 0.0%vs. prior month
$219.6K
latest month
12-month trend
B00KRFL5SO
Mott's Assorted Fruit Flavored Snacks, Made with Real Fruit Puree (40 Pack) | Gluten-Free, Gelatin-Free, Fat-Free, Made with Real Fruit & Veggie Puree, No Artificial Dyes, Excellent Source of Vitamin C
30K
▲ 0.0%vs. prior month
$209.1K
latest month
12-month trend
B06XGNL1RX
Ring Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 20 Count w/Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bag Stuffers
30K
▼ 25.0%vs. prior month
$116.1K
latest month
12-month trend
B004YGQK5K
JOLLY RANCHER Assorted Fruit Flavored Hard Candy Bulk Bag, 5 lb
20K
▲ 0.0%vs. prior month
$230K
latest month
12-month trend
B0017L4PH0
Airheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored
20K
▼ 33.3%vs. prior month
$196.8K
latest month
12-month trend
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Best Assorted Candy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Life Savers is the best-performing assorted candy brand in July 2026, moving 50,000 units across 1 ASIN for 20.0% of Top 10 volume. Fruit by the Foot follows with 40,000 units (16.0%), ahead of Jolly Rancher on 40,000 units (16.0%).
Volume is spread across 9 brands, with the top three holding 52.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.49 to $13.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Life Savers
1 ASIN in Top 10
20.0%
Units
50K
Revenue
$450.5K
Avg. price
$13.97
B09VRMKTH4
$13.97·★4.8·11.3K revsLife Savers Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
Units sold50K
Fruit by the Foot
1 ASIN in Top 10
16.0%
Units
40K
Revenue
$219.6K
Avg. price
$5.49
B07RTJWCMS
$5.49·★4.8·15.1K revsFruit Flavored Snacks Variety Pack, Gluten Free, 16 ct, 10.2 oz | Fruit Roll-Ups, Fruit by the Foot, and Gushers, Individually Wrapped, Good Source of Vitamin C
Units sold40K
Jolly Rancher
2 ASINs in Top 10
16.0%
Units
40K
Revenue
$358.8K
Avg. price
$8.21
B004YGQK5K
$9.99·★4.7·41.2K revsJOLLY RANCHER Assorted Fruit Flavored Hard Candy Bulk Bag, 5 lb
Units sold20KB08MHYBV46
$6.44·★4.7·10.4K revsJOLLY RANCHER Zero Sugar Assorted Fruit Hard Candy Bulk Bag, 6.1 oz | Sugar Free Candy, Watermelon, Grape, Apple and Raspberry Flavors, Bulk Candy, Individually Wrapped for Sharing, 6.1 oz
Units sold20K
Trending Assorted Candy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B000XK0FFW leads positive momentum with ▲ 800.0% MoM growth on 9K units, with B0CHXKY1HD close behind at ▲ 75.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000XK0FFW
Jelly Belly Jelly Beans, Assorted Flavors, 3 lb Tub
Price
$26.49
Rating
4.5
Reviews
35.3K
Latest month sales
B0CHXKY1HD
SNICKERS, TWIX, MILKY WAY and 3 MUSKETEERS Soccer Watch Party Candy Individually Wrapped Chocolate Candy Bars Football Variety Pack, Sharing Size, 8.31 Oz Bulk Bag
Price
$6.99
Rating
4.6
Reviews
2.8K
Latest month sales
B0GTBNJ7F2
Halloween Chocolate Candy Variety Pack - 2lb Bulk Candy Individually Wrapped - Assorted Halloween Candy for Trick or Treat, Party Favors, Goodie Bags and Pinatas - 2 Pounds
Unlock to view ASIN details and product titles
Price
$22.98
Rating
3.2
Reviews
281
Latest month sales
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