Ashwagandha For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ashwagandha For Women sales on Amazon US totaled 325,000 units in July 2026 (▼ 13.1% vs. the prior month), generating an estimated $6,369,290 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.2% of unit volume and 46.6% of revenue, while a typical listing is priced at $19.99. The keyword itself pulled 25,378 Amazon queries over the same period (▲ 2.6% MoM).
Zooming out to the 12-month window ending July 2026, the ashwagandha for women Top 50 moved 4,350,350 units and $81,126,987 in cumulative sales — an average of 362,529 units and $6,760,582 per month. Monthly throughput topped out at 422,750 units in October 2025 and dipped to 196,400 in May 2026, leaving the latest reading 20.0% lower than August 2025.
Ashwagandha For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
325K
▼ 13.1% MoM
Monthly Revenue 2026/07
$6.4M
▼ 10.8% MoM
Top 10 Market Share 2026/07
49.2%
Ashwagandha For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ashwagandha for women listing on Amazon US in July 2026 is ASIN B094T2BZCK (Brand: Goli), which sold 30,000 units at $14.98 apiece — equal to 9.2% of every unit tracked in this report.
The Top 10 ASINs account for 160,000 units and $2,968,300 in July 2026 — 49.2% of unit volume and 46.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ashwagandha For Women' on Amazon
July 2026
Is 49.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B094T2BZCK
Goli Ashwagandha & Vitamin D Gummy - 60 Count - Mixed Berry, KSM-66, Vegan, Plant Based, Non-GMO, Gluten-Free & Gelatin Free Relax. Restore. Unwind, Pack of 1
30K
▲ 0.0%vs. prior month
$437.4K
latest month
12-month trend
B0FF5DT337
URO Vaginal Moisture & Mood with KSM-66® Ashwagandha – 30-Day Supply
30K
▲ 0.0%vs. prior month
$868.5K
latest month
12-month trend
B073DN2YG9
Nutricost Ashwagandha Herbal Supplement 600mg, 120 Capsules, Gluten-Free | Vegetarian, GMO-Free, Ashwagandha Root
20K
▼ 33.3%vs. prior month
$299K
latest month
12-month trend
B06ZYHJYD5
NaturaLife Labs Organic Ashwagandha 2100 mg per Serving – Full Spectrum Root Powder and Standardized Extract (Withanolides) – 100 Capsules – Vegan – Non-GMO, Gluten-Free
20K
▲ 0.0%vs. prior month
$331.4K
latest month
12-month trend
B002D2JYYG
Integrative Therapeutics Cortisol Manager - Balance Cortisol & Support Relaxation for Restful Sleep* - Includes Ashwagandha & L-Theanine for Confidence with Less Stress* - 30 Tablets
10K
▼ 50.0%vs. prior month
$267.5K
latest month
12-month trend
B079K32QB6
Nutricost KSM-66 Ashwagandha Root Extract (600mg) 60 Capsules | 5% Withanolides & BioPerine, Full-Spectrum Root Extract
10K
▼ 50.0%vs. prior month
$149.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ashwagandha For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Goli is the best-performing ashwagandha for women brand in July 2026, moving 30,000 units across 1 ASIN for 18.8% of Top 10 volume. O Positiv follows with 30,000 units (18.8%), ahead of Nutricost on 30,000 units (18.8%).
Volume is spread across 9 brands, with the top three holding 56.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.95 to $28.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Goli
1 ASIN in Top 10
18.8%
Units
30K
Revenue
$437.4K
Avg. price
$14.98
B094T2BZCK
$14.98·★4.5·63.9K revsGoli Ashwagandha & Vitamin D Gummy - 60 Count - Mixed Berry, KSM-66, Vegan, Plant Based, Non-GMO, Gluten-Free & Gelatin Free Relax. Restore. Unwind, Pack of 1
Units sold30K
O Positiv
1 ASIN in Top 10
18.8%
Units
30K
Revenue
$868.5K
Avg. price
$28.97
B0FF5DT337
$28.97·★4.4·4.4K revsURO Vaginal Moisture & Mood with KSM-66® Ashwagandha – 30-Day Supply
Units sold30K
Nutricost
2 ASINs in Top 10
18.8%
Units
30K
Revenue
$448.5K
Avg. price
$14.95
B073DN2YG9
$14.95·★4.6·8K revsNutricost Ashwagandha Herbal Supplement 600mg, 120 Capsules, Gluten-Free | Vegetarian, GMO-Free, Ashwagandha Root
Units sold20KB079K32QB6
$14.95·★4.6·4.2K revsNutricost KSM-66 Ashwagandha Root Extract (600mg) 60 Capsules | 5% Withanolides & BioPerine, Full-Spectrum Root Extract
Units sold10K
Trending Ashwagandha For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DR18Q7W8 booked 10K units at $9.99, with ▲ 25.0% MoM change. On the growth side, B07PWMXMZ6 leads positive momentum with ▲ 400.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DR18Q7W8
Sea Moss Black Seed Oil Ashwagandha Ginger, Sea Moss Capsule Supplement with Turmeric Burdock Root Bladderwrack Vitamin C Vitamin D3 Enhanced Immunity & Energy Black Seed Oil Capsule 60 Count
Price
$9.99
Rating
4.6
Reviews
2.8K
Latest month sales
B0FFQPKH7Z
THORNE Ashwagandha, Highly Concentrated Shoden Extract, 30 Capsules | Supports Calm, Healthy Stress Management Efforts, Daytime Energy, Mental Clarity & Restful Sleep*, NSF Contents Certified
Price
$22.00
Rating
4.6
Reviews
599
Latest month sales
B07PWMXMZ6
Nature's Bounty Stress Relief Ashwagandha KSM 66 Tablets, 50 Count | Mood Support
Unlock to view ASIN details and product titles
Price
$9.88
Rating
4.4
Reviews
6.7K
Latest month sales
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