Moringa Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Moringa sales on Amazon US totaled 63,000 units in July 2026 (▼ 5.7% vs. the prior month), generating an estimated $1,342,013 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.7% of unit volume and 59.6% of revenue, while a typical listing is priced at $21.47. The keyword itself pulled 71,403 Amazon queries over the same period (▲ 0.9% MoM).
Zooming out to the 12-month window ending July 2026, the moringa Top 50 moved 847,100 units and $17,206,019 in cumulative sales — an average of 70,592 units and $1,433,835 per month. Monthly throughput topped out at 80,650 units in February 2026 and dipped to 42,200 in May 2026, leaving the latest reading 18.6% lower than August 2025.
Moringa Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
63K
▼ 5.7% MoM
Monthly Revenue 2026/07
$1.3M
▲ 0.9% MoM
Top 10 Market Share 2026/07
58.7%
Moringa Market Share & Sales Concentration on Amazon US — July 2026
The most-sold moringa listing on Amazon US in July 2026 is ASIN B00Y2MAE9O (Brand: Pura Vida Moringa), which sold 10,000 units at $34.99 apiece — equal to 15.9% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 37,000 units and $800,220 in July 2026 — 58.7% of unit volume and 59.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Moringa' on Amazon
July 2026
Is 58.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00Y2MAE9O
PURA VIDA MORINGA Organic Moringa Capsules, Pure Moringa Leaf Powder Single Origin for Energy, Metabolism & Immune Support, 120ct, 500mg Caps
10K
▲ 0.0%vs. prior month
$349.9K
latest month
12-month trend
B0992RGWXQ
Carlyle Moringa Oleifera Supplement | 180 Capsules | Complete Green Superfood for Women and Men | From Moringa Leaf Powder | Non-GMO and Gluten Free
8K
▼ 11.1%vs. prior month
$79.9K
latest month
12-month trend
B084Q4PNRT
Legendairy Milk Cash Cow Lactation Supplement, Moringa, Alfalfa, and Goat's Rue Breastfeeding Supplement for Milk Supply Increase, Fenugreek-Free, Certified Organic, Vegan, Non-GMO, 60 Capsules | Organic moringa, alfalfa, goat's rue and nettle provide fenugreek-free , plant based lactation and breast milk supply support
3K
▲ 0.0%vs. prior month
$65.6K
latest month
12-month trend
B07VGLMBPR
Zazzee USDA Organic Moringa Leaf 20:1 Extract, 180 Vegan Capsules | 3 Month Supply, Certified Kosher, Moringa Oleifera, Antioxidant, Immune & Cellular Support, Superfood Supplement, Made in USA
3K
▲ 0.0%vs. prior month
$74.9K
latest month
12-month trend
B0819XD3G9
Organic Moringa Powder - 1.10 lbs (17.64 oz) | USDA Organics, Non-GMO, Kosher, Halal, Moringa Oleifera Leaf Powder - 100% Raw and Natural, Gluten-Free
3K
▼ 25.0%vs. prior month
$38.8K
latest month
12-month trend
B00BGVLG64
Organic India Moringa Capsules Organic, Pure Supergreen, Vegan, 90 Capsules | Moringa Leaf Supplement, Green Superfood Supplement, Vegan Greens, Nature's Multivitamin, Gluten-Free
3K
▲ 0.0%vs. prior month
$64.3K
latest month
12-month trend
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Best Moringa Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pura Vida Moringa is the best-performing moringa brand in July 2026, moving 10,000 units across 1 ASIN for 27.0% of Top 10 volume. Carlyle follows with 8,000 units (21.6%), ahead of Legendairy Milk on 3,000 units (8.1%).
Volume is spread across 10 brands, with the top three holding 56.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $34.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pura Vida Moringa
1 ASIN in Top 10
27.0%
Units
10K
Revenue
$349.9K
Avg. price
$34.99
B00Y2MAE9O
$34.99·★4.5·12.5K revsPURA VIDA MORINGA Organic Moringa Capsules, Pure Moringa Leaf Powder Single Origin for Energy, Metabolism & Immune Support, 120ct, 500mg Caps
Units sold10K
Carlyle
1 ASIN in Top 10
21.6%
Units
8K
Revenue
$79.9K
Avg. price
$9.99
B0992RGWXQ
$9.99·★4.5·11.6K revsCarlyle Moringa Oleifera Supplement | 180 Capsules | Complete Green Superfood for Women and Men | From Moringa Leaf Powder | Non-GMO and Gluten Free
Units sold8K
Legendairy Milk
1 ASIN in Top 10
8.1%
Units
3K
Revenue
$65.6K
Avg. price
$21.87
B084Q4PNRT
$21.87·★4.1·6.8K revsLegendairy Milk Cash Cow Lactation Supplement, Moringa, Alfalfa, and Goat's Rue Breastfeeding Supplement for Milk Supply Increase, Fenugreek-Free, Certified Organic, Vegan, Non-GMO, 60 Capsules | Organic moringa, alfalfa, goat's rue and nettle provide fenugreek-free , plant based lactation and breast milk supply support
Units sold3K
Trending Moringa Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07MTTBMD1 booked 1K units at $23.99, with ▲ 0.0% MoM change. On the growth side, B0H2PCYBWJ leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07MTTBMD1
NatureBell Moringa 8,000mg, 240 Capsules | Organic Moringa for Daily Immune, Energy & Skin Health Support*, Green Superfood, 3rd Party Tested, Non-GMO & Gluten-Free
Price
$23.99
Rating
4.6
Reviews
3.4K
Latest month sales
B07R25VS27
Moringa Oleifera Liquid Extract Drops, Organic, Vegan, Max Absorption | Global Healing Moringa Powder Alternative, Organic Moringa Supplement
Price
$24.95
Rating
4.4
Reviews
1.8K
Latest month sales
B0H2PCYBWJ
Rosabella Moringa+ Capsules - Pure Moringa Powder, Energy, Skin, Immune & Gut Health Superfood, Rich in Antioxidants, Essential Vitamins & Amino Acids, Natural Green Superfood Supplement - 60 Count
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.5
Reviews
115
Latest month sales
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