Salt And Stone Deodorant Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Salt And Stone Deodorant sales on Amazon US totaled 464,000 units in July 2026 (▼ 24.8% vs. the prior month), generating an estimated $8,671,000 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.4% of unit volume and 43.1% of revenue, while a typical listing is priced at $19.89. The keyword itself pulled 199,851 Amazon queries over the same period (▼ 21.7% MoM).
Zooming out to the 12-month window ending July 2026, the salt and stone deodorant Top 50 moved 4,672,150 units and $89,753,148 in cumulative sales — an average of 389,346 units and $7,479,429 per month. Monthly throughput topped out at 617,000 units in June 2026 and dipped to 228,000 in May 2026, leaving the latest reading 30.2% higher than August 2025.
Salt And Stone Deodorant Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
464K
▼ 24.8% MoM
Monthly Revenue 2026/07
$8.7M
▼ 23.1% MoM
Top 10 Market Share 2026/07
47.4%
Salt And Stone Deodorant Market Share & Sales Concentration on Amazon US — July 2026
The most-sold salt and stone deodorant listing on Amazon US in July 2026 is ASIN B00HF3XSO0 (Brand: Secret), which sold 60,000 units at $13.97 apiece — equal to 12.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 220,000 units and $3,741,400 in July 2026 — 47.4% of unit volume and 43.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Salt And Stone Deodorant' on Amazon
July 2026
Is 47.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00HF3XSO0
Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
60K
▼ 14.3%vs. prior month
$837K
latest month
12-month trend
B07GB3NVN1
Native Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Coconut & Vanilla 2.65oz
30K
▼ 25.0%vs. prior month
$374.7K
latest month
12-month trend
B08WYXNVQ7
Salt & Stone Aluminum-Free Deodorant, Women & Men Santal & Vetiver 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
30K
▼ 50.0%vs. prior month
$600K
latest month
12-month trend
B0BGFBMPXM
Salt & Stone Aluminum-Free Deodorant, Women & Men Bergamot & Hinoki 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
20K
▼ 50.0%vs. prior month
$400K
latest month
12-month trend
B0G16FR6SC
Native Aluminum Free Deodorant, Sea Salt & Cedar, Large Size Stick, 72 Hour Odor Control, for Women & Men, Contains Naturally Derived Ingredients, 3.1 oz
20K
▲ 0.0%vs. prior month
$269.4K
latest month
12-month trend
B0CWPKWPRJ
Carpe 100-Hour Antiperspirant Deodorant for Women - Coconut Vanilla | Dermatologist Tested - 100 Hr Sweat & Odor Control - Free from Baking Soda & Parabens - Clinical Strength Deodorant - 2 Pack
20K
▲ 100.0%vs. prior month
$599.4K
latest month
12-month trend
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Best Salt And Stone Deodorant Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Secret is the best-performing salt and stone deodorant brand in July 2026, moving 70,000 units across 2 ASINs for 31.8% of Top 10 volume. Native follows with 50,000 units (22.7%), ahead of Salt & Stone on 50,000 units (22.7%).
With 7 brands splitting the Top 10 and 77.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.06 to $20.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Secret
2 ASINs in Top 10
31.8%
Units
70K
Revenue
$976.5K
Avg. price
$13.97
B00HF3XSO0
$13.97·★4.6·27.1K revsSecret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
Units sold60KB0BK9W7MRJ
$13.97·★4.6·27.1K revsSecret Clinical Strength 100HR Sweat & Odor, Stress Response Invisible Solid Antiperspirant Deodorant for Women, 3X Stress Protection with Hyaluronic Acid, PH Balancing Minerals, 2.6 oz
Units sold10K
Native
2 ASINs in Top 10
22.7%
Units
50K
Revenue
$644.1K
Avg. price
$13.06
B07GB3NVN1
$12.12·★4.4·116.1K revsNative Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Coconut & Vanilla 2.65oz
Units sold30KB0G16FR6SC
$14.00·★4.6·1.8K revsNative Aluminum Free Deodorant, Sea Salt & Cedar, Large Size Stick, 72 Hour Odor Control, for Women & Men, Contains Naturally Derived Ingredients, 3.1 oz
Units sold20K
Salt & Stone
2 ASINs in Top 10
22.7%
Units
50K
Revenue
$1M
Avg. price
$20.00
B08WYXNVQ7
$20.00·★4.1·18.1K revsSalt & Stone Aluminum-Free Deodorant, Women & Men Santal & Vetiver 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
Units sold30KB0BGFBMPXM
$20.00·★4.1·18.1K revsSalt & Stone Aluminum-Free Deodorant, Women & Men Bergamot & Hinoki 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
Units sold20K
Trending Salt And Stone Deodorant Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CWPKWPRJ booked 20K units at $29.97, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CWPKWPRJ
Carpe 100-Hour Antiperspirant Deodorant for Women - Coconut Vanilla | Dermatologist Tested - 100 Hr Sweat & Odor Control - Free from Baking Soda & Parabens - Clinical Strength Deodorant - 2 Pack
Price
$29.97
Rating
4.1
Reviews
4.6K
Latest month sales
B0006V7Y8Y
Donna Karan Cashmere Mist Anti-Perspirant Deodorant Stick for Women, 1.7 Oz.
Price
$32.00
Rating
4.5
Reviews
5.3K
Latest month sales
B000L978FU
CRYSTAL Deodorant Stick (30003), Unscented, 4.25 Ounce
Unlock to view ASIN details and product titles
Price
$7.49
Rating
4.3
Reviews
32.9K
Latest month sales
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