Aquarium Heater Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Aquarium Heater sales on Amazon US totaled 30,750 units in July 2026 (▲ 10.8% vs. the prior month), generating an estimated $624,798 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.0% of unit volume and 36.5% of revenue, while a typical listing is priced at $31.78. The keyword itself pulled 26,990 Amazon queries over the same period (▲ 3.6% MoM).

Zooming out to the 12-month window ending July 2026, the aquarium heater Top 50 moved 415,550 units and $8,274,337 in cumulative sales — an average of 34,629 units and $689,528 per month. Monthly throughput topped out at 45,400 units in November 2025 and dipped to 18,550 in May 2026, leaving the latest reading 20.8% higher than August 2025.

415.6KTotal units sold · Last 12 months
$8.3MTotal revenue · Last 12 months
27K▲ 3.6% MoM
Monthly search volume
$31.78Avg. price · July 2026

Aquarium Heater Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales25.4K
Revenue$497.6K

2025/09

Sales29.2K
Revenue$537.6K

2025/10

Sales39.3K
Revenue$735.1K

2025/11

Sales45.4K
Revenue$855.6K

2025/12

Sales43.6K
Revenue$871.6K

2026/01

Sales44.7K
Revenue$878.1K

2026/02

Sales42.3K
Revenue$838.4K

2026/03

Sales34.5K
Revenue$731.8K

2026/04

Sales34K
Revenue$690.2K

2026/05

Sales18.6K
Revenue$400K

2026/06

Sales27.8K
Revenue$613.5K
30.8K

2026/07

Sales30.8K
Revenue$624.8K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

30.8K

▲ 10.8% MoM

Monthly Revenue 2026/07

$624.8K

▲ 1.8% MoM

Top 10 Market Share 2026/07

52.0%

See the Top 10 ASINs driving 52.0% of sales

Aquarium Heater Market Share & Sales Concentration on Amazon US — July 2026

The most-sold aquarium heater listing on Amazon US in July 2026 is ASIN B0BGG7Z3N9 (Brand: hygger), which sold 3,000 units at $16.99 apiece — equal to 9.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.

The Top 10 ASINs account for 16,000 units and $228,200 in July 2026 — 52.0% of unit volume and 36.5% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Aquarium Heater' on Amazon

July 2026
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52.0% Volume Share 16K units sold
36.5% Revenue Share $228.2K estimated
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Top 5 Volume Share breakdown

B0BGG7Z3N9 9.8%
B0893T67LX 6.5%
B081VN41FQ 6.5%
B0CCD6PX96 6.5%
B0GFMF66XJ 6.5%
Others 64.2%
#1
hygger Small Aquarium Betta Heater, Submersible Fish Tank Heater 10W/25W/50W/100W with LED Digital Display, Suitable for Marine Saltwater and Freshwater up to 5/10/16/26 Gallon

B0BGG7Z3N9

hygger Small Aquarium Betta Heater, Submersible Fish Tank Heater 10W/25W/50W/100W with LED Digital Display, Suitable for Marine Saltwater and Freshwater up to 5/10/16/26 Gallon

$16.99· 4.5·703 reviews
Monthly Sales

3K

▲ 50.0%

vs. prior month

Revenue

$49.6K

latest month

Monthly Trend

12-month trend

#2
DaToo Mini Aquarium Heater 25W Small Fish Tank Heater 25 Watt with Free Thermometer Sticker

B0893T67LX

DaToo Mini Aquarium Heater 25W Small Fish Tank Heater 25 Watt with Free Thermometer Sticker

$6.69· 4.4·6K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$13.2K

latest month

Monthly Trend

12-month trend

#3
PULACO 25Watt Mini Aquarium Heater, Submersible Betta Heater | Small Fish Tank Heater with Free Thermometer Strip for 1-6 Gallon Fish Tanks (Preset Temperature 78℉)

B081VN41FQ

PULACO 25Watt Mini Aquarium Heater, Submersible Betta Heater | Small Fish Tank Heater with Free Thermometer Strip for 1-6 Gallon Fish Tanks (Preset Temperature 78℉)

$9.99· 4.3·12K reviews
Monthly Sales

2K

▲ 100.0%

vs. prior month

Revenue

$19.4K

latest month

Monthly Trend

12-month trend

#4
AQUANEAT Aquarium Heater, 25W Small Betta Fish Tank Heater, Mini Preset Water Thermostat with a Thermometer

B0CCD6PX96

AQUANEAT Aquarium Heater, 25W Small Betta Fish Tank Heater, Mini Preset Water Thermostat with a Thermometer

$6.58· 4.3·1.3K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$13.2K

latest month

Monthly Trend

12-month trend

#5
TFNN Reptile Heat Lamp, Heat Lamp with Clamp, UVA UVB Reptile Light with Intelligent Cycle Timer for Turtle, Bearded Dragon, Lizard and More, 2 Bulbs 50W+75W

B0GFMF66XJ

TFNN Reptile Heat Lamp, Heat Lamp with Clamp, UVA UVB Reptile Light with Intelligent Cycle Timer for Turtle, Bearded Dragon, Lizard and More, 2 Bulbs 50W+75W

$18.99· 4.4·287 reviews
Monthly Sales

2K

▲ 100.0%

vs. prior month

Revenue

$38K

latest month

Monthly Trend

12-month trend

#6
Aiicioo Reptile Heating Pad - Hermit Crab Heater Heat Mat for Reptiles Snake Lizard Terrarium 8 Watt

B018VQ71JC

Aiicioo Reptile Heating Pad - Hermit Crab Heater Heat Mat for Reptiles Snake Lizard Terrarium 8 Watt

$9.89· 4.5·4K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$11.9K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Aquarium Heater Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

hygger is the best-performing aquarium heater brand in July 2026, moving 5,000 units across 3 ASINs for 31.3% of Top 10 volume. DaToo follows with 2,000 units (12.5%), ahead of PULACO on 2,000 units (12.5%).

Volume is spread across 8 brands, with the top three holding 56.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.69 to $21.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

31.3%
12.5%
12.5%
43.8%
hygger
DaToo
PULACO
Other brands
1

hygger

3 ASINs in Top 10

31.3%

Units

5K

Revenue

$97.7K

Avg. price

$21.99

  • hygger Small Aquarium Betta Heater, Submersible Fish Tank Heater 10W/25W/50W/100W with LED Digital Display, Suitable for Marine Saltwater and Freshwater up to 5/10/16/26 Gallon

    B0BGG7Z3N9

    $16.99·4.5·703 revs

    hygger Small Aquarium Betta Heater, Submersible Fish Tank Heater 10W/25W/50W/100W with LED Digital Display, Suitable for Marine Saltwater and Freshwater up to 5/10/16/26 Gallon

    Units sold3K
  • hygger Clip On 24/7 Lighting Aquarium LED Light,Sunrise-Daylight-Moonlight and DIY Mode, Adjustable Timer/Brightness Fish Tank Light with 7 Colors for Planted Tank (14W for 12~20in Tank)

    B093GZKYM9

    $29.99·4.5·2.9K revs

    hygger Clip On 24/7 Lighting Aquarium LED Light,Sunrise-Daylight-Moonlight and DIY Mode, Adjustable Timer/Brightness Fish Tank Light with 7 Colors for Planted Tank (14W for 12~20in Tank)

    Units sold1K
  • hygger Small Aquarium Betta Heater, Submersible Fish Tank Heater 10W/25W/50W/100W with LED Digital Display, Suitable for Marine Saltwater and Freshwater up to 5/10/16/26 Gallon

    B0BGG8DB25

    $18.99·4.5·315 revs

    hygger Small Aquarium Betta Heater, Submersible Fish Tank Heater 10W/25W/50W/100W with LED Digital Display, Suitable for Marine Saltwater and Freshwater up to 5/10/16/26 Gallon

    Units sold1K
2

DaToo

1 ASIN in Top 10

12.5%

Units

2K

Revenue

$13.2K

Avg. price

$6.69

  • DaToo Mini Aquarium Heater 25W Small Fish Tank Heater 25 Watt with Free Thermometer Sticker

    B0893T67LX

    $6.69·4.4·6K revs

    DaToo Mini Aquarium Heater 25W Small Fish Tank Heater 25 Watt with Free Thermometer Sticker

    Units sold2K
3

PULACO

1 ASIN in Top 10

12.5%

Units

2K

Revenue

$19.4K

Avg. price

$9.99

  • PULACO 25Watt Mini Aquarium Heater, Submersible Betta Heater | Small Fish Tank Heater with Free Thermometer Strip for 1-6 Gallon Fish Tanks (Preset Temperature 78℉)

    B081VN41FQ

    $9.99·4.3·12K revs

    PULACO 25Watt Mini Aquarium Heater, Submersible Betta Heater | Small Fish Tank Heater with Free Thermometer Strip for 1-6 Gallon Fish Tanks (Preset Temperature 78℉)

    Units sold2K

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