Live Fish Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Live Fish sales on Amazon US totaled 59,800 units in July 2026 (▼ 7.6% vs. the prior month), generating an estimated $934,255 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 81.9% of unit volume and 68.6% of revenue, while a typical listing is priced at $30.25. The keyword itself pulled 26,891 Amazon queries over the same period (▼ 12.6% MoM).
Zooming out to the 12-month window ending July 2026, the live fish Top 50 moved 606,250 units and $9,596,706 in cumulative sales — an average of 50,521 units and $799,725 per month. Monthly throughput topped out at 64,750 units in June 2026 and dipped to 30,900 in May 2026, leaving the latest reading 37.8% higher than August 2025.
Live Fish Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
59.8K
▼ 7.6% MoM
Monthly Revenue 2026/07
$934.3K
▼ 9.6% MoM
Top 10 Market Share 2026/07
81.9%
Live Fish Market Share & Sales Concentration on Amazon US — July 2026
The most-sold live fish listing on Amazon US in July 2026 is ASIN B00025K0TY (Brand: Tetra), which sold 9,000 units at $13.97 apiece — equal to 15.1% of every unit tracked in this report.
The Top 10 ASINs account for 49,000 units and $641,180 in July 2026 — 81.9% of unit volume and 68.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Live Fish' on Amazon
July 2026
Is 81.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00025K0TY
TetraMin Tropical Flakes Fish Food, 7.06 oz | Complete Daily Diet For Top-And-Mid Feeding Tropical Fish, Protein For Growth & Prebiotics for Digestion, Clear Water Formula
9K
▲ 12.5%vs. prior month
$125.7K
latest month
12-month trend
B0D2RG3LXR
AAwipes 8-in-1 Aquarium Test Kit for Fish Tanks - Quick & Accurate Water Testing Strips for Aquariums & Ponds. Tests pH, Ammonia, Alkalinity, Hardness, Chlorine, etc. (K02-50)
9K
▲ 12.5%vs. prior month
$86.1K
latest month
12-month trend
B00JMABYUO
Fluval 12694 Plant and Shrimp Stratum for Freshwater Fish Tanks, 8.8 lbs. | Aquarium Substrate for Strong Plant Growth, Supports Neutral to Slightly Acidic pH
7K
▼ 12.5%vs. prior month
$127.9K
latest month
12-month trend
B0BFVST4XX
PAIZOO Aquarium Thermometer Digital, Highly Accurate Fish Tank Thermometer | LED Display, 8000h Battery Life, Precise Temp Gauge, Range 0-140℉, Stick-on Fish Tank Thermometer for Betta, Axolotl & Turtle
6K
▲ 0.0%vs. prior month
$57.2K
latest month
12-month trend
B00JGQIY48
Fluval 12693 Plant and Shrimp Stratum for Freshwater Fish Tanks, 4.4 lbs. | Aquarium Substrate for Strong Plant Growth, Supports Neutral to Slightly Acidic pH
4K
▲ 0.0%vs. prior month
$63.9K
latest month
12-month trend
B0B49BS7GH
Robo Alive Robo Fish Robotic Swimming Fish (Teal + Orange) by ZURU Water Activated, Changes Color, Comes with Batteries, Amazon Exclusive (2 Pack) Series 3
4K
▼ 50.0%vs. prior month
$64K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Live Fish Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fluval is the best-performing live fish brand in July 2026, moving 11,000 units across 2 ASINs for 22.4% of Top 10 volume. Tetra follows with 9,000 units (18.4%), ahead of AAwipes on 9,000 units (18.4%).
Volume is spread across 9 brands, with the top three holding 59.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.96 to $16.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fluval
2 ASINs in Top 10
22.4%
Units
11K
Revenue
$191.8K
Avg. price
$16.49
B00JMABYUO
$16.99·★4.7·18.2K revsFluval 12694 Plant and Shrimp Stratum for Freshwater Fish Tanks, 8.8 lbs. | Aquarium Substrate for Strong Plant Growth, Supports Neutral to Slightly Acidic pH
Units sold7KB00JGQIY48
$15.99·★4.7·18.2K revsFluval 12693 Plant and Shrimp Stratum for Freshwater Fish Tanks, 4.4 lbs. | Aquarium Substrate for Strong Plant Growth, Supports Neutral to Slightly Acidic pH
Units sold4K
Tetra
1 ASIN in Top 10
18.4%
Units
9K
Revenue
$125.7K
Avg. price
$13.97
B00025K0TY
$13.97·★4.8·20.1K revsTetraMin Tropical Flakes Fish Food, 7.06 oz | Complete Daily Diet For Top-And-Mid Feeding Tropical Fish, Protein For Growth & Prebiotics for Digestion, Clear Water Formula
Units sold9K
AAwipes
1 ASIN in Top 10
18.4%
Units
9K
Revenue
$86.1K
Avg. price
$9.96
B0D2RG3LXR
$9.96·★4.3·3.3K revsAAwipes 8-in-1 Aquarium Test Kit for Fish Tanks - Quick & Accurate Water Testing Strips for Aquariums & Ponds. Tests pH, Ammonia, Alkalinity, Hardness, Chlorine, etc. (K02-50)
Units sold9K
Trending Live Fish Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0002566TW booked 2K units at $8.64, with ▲ 100.0% MoM change. On the growth side, B0D4SCBH6N leads positive momentum with ▲ 100.0% MoM growth on 400 units, with B07H6FMWP4 close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0002566TW
API LEAF ZONE Freshwater Aquarium Plant Fertilizer 18-Ounce Bottle White
Price
$8.64
Rating
4.6
Reviews
8.1K
Latest month sales
B0D4SCBH6N
15+ Mixed Color High Grade Neocaridina Live Freshwater Shrimps for Aquarium Bignner Friendly Neocardina Shrimps Fully Mature Breeding Age Size 0.75-1 inches in Length Live Arrival Guarantee
Price
$27.99
Rating
3.9
Reviews
619
Latest month sales
B07H6FMWP4
Florida 10 Species Live Aquarium Plants Bundle
Unlock to view ASIN details and product titles
Price
$44.99
Rating
4.0
Reviews
3.4K
Latest month sales
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