Aquaphor Healing Ointment Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Aquaphor Healing Ointment sales on Amazon US totaled 589,100 units in July 2026 (▼ 10.7% vs. the prior month), generating an estimated $7,403,952 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.2% of unit volume and 63.6% of revenue, while a typical listing is priced at $14.73. The keyword itself pulled 299,436 Amazon queries over the same period (▲ 14.9% MoM).
Zooming out to the 12-month window ending July 2026, the aquaphor healing ointment Top 50 moved 8,037,050 units and $103,945,520 in cumulative sales — an average of 669,754 units and $8,662,127 per month. Monthly throughput topped out at 950,000 units in November 2025 and dipped to 372,400 in May 2026, leaving the latest reading 8.8% higher than August 2025.
Aquaphor Healing Ointment Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
589.1K
▼ 10.7% MoM
Monthly Revenue 2026/07
$7.4M
▼ 14.7% MoM
Top 10 Market Share 2026/07
66.2%
Aquaphor Healing Ointment Market Share & Sales Concentration on Amazon US — July 2026
The most-sold aquaphor healing ointment listing on Amazon US in July 2026 is ASIN B006IB5T4W (Brand: Aquaphor), which sold 70,000 units at $16.53 apiece — equal to 11.9% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 390,000 units and $4,708,400 in July 2026 — 66.2% of unit volume and 63.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Aquaphor Healing Ointment' on Amazon
July 2026
Is 66.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B006IB5T4W
Aquaphor Advanced Therapy Healing Ointment Skin Protectant, 14 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
70K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B0060OUV5Y
La Roche-Posay Cicaplast Balm B5, Barrier Repair Cream for Dry Skin | Skin healing cream with centella asiatica, shea butter & panthenol. Multi-purpose face, body & hand balm. Baby safe.
60K
▲ 0.0%vs. prior month
$857.4K
latest month
12-month trend
B0107QPFBU
Aquaphor Advanced Therapy Healing Ointment, Skin Protectant, 7 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
50K
▼ 16.7%vs. prior month
$609.5K
latest month
12-month trend
B06XDCPYYL
Aquaphor Lip Repair Ointment, Value Pack, 2 x 0.35 FL OZ | Lip Balm Moisturizer with Vitamins and Shea Butter, Immediate Severely Dry Lip Relief, Paraben and Fragrance Free
40K
▼ 33.3%vs. prior month
$320.4K
latest month
12-month trend
B001ECQ778
Neosporin Original Triple Antibiotic Ointment, 1 oz | 24-Hour Infection Protection with Bacitracin Zinc, First Aid Wound Care Treatment, Helps Minimize Appearance of Scars
40K
▼ 20.0%vs. prior month
$350K
latest month
12-month trend
B005UEB96K
Aquaphor Baby Healing Ointment for Diaper Rash and More, 14 OZ | Baby Skin Protectant with Petrolatum for Chapped or Dry Skin, Drool Rash and Diaper Rash, Hypoallergenic, Fragrance Free
30K
▲ 0.0%vs. prior month
$548.1K
latest month
12-month trend
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Best Aquaphor Healing Ointment Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aquaphor is the best-performing aquaphor healing ointment brand in July 2026, moving 290,000 units across 8 ASINs for 74.4% of Top 10 volume. La Roche-Posay follows with 60,000 units (15.4%), ahead of Neosporin on 40,000 units (10.3%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $18.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aquaphor
8 ASINs in Top 10
74.4%
Units
290K
Revenue
$3.5M
Avg. price
$11.25
B006IB5T4W
$16.53·★4.8·86.7K revsAquaphor Advanced Therapy Healing Ointment Skin Protectant, 14 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
Units sold70KB0107QPFBU
$12.19·★4.8·44.7K revsAquaphor Advanced Therapy Healing Ointment, Skin Protectant, 7 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
Units sold50KB06XDCPYYL
$8.36·★4.8·16.2K revsAquaphor Lip Repair Ointment, Value Pack, 2 x 0.35 FL OZ | Lip Balm Moisturizer with Vitamins and Shea Butter, Immediate Severely Dry Lip Relief, Paraben and Fragrance Free
Units sold40KB005UEB96K
$16.97·★4.9·97.3K revsAquaphor Baby Healing Ointment for Diaper Rash and More, 14 OZ | Baby Skin Protectant with Petrolatum for Chapped or Dry Skin, Drool Rash and Diaper Rash, Hypoallergenic, Fragrance Free
Units sold30KB0107QP1VE
$12.97·★4.9·97.3K revsAquaphor Baby Healing Ointment for Diaper Rash and More, 7 OZ | Baby Skin Protectant with Petrolatum for Chapped or Dry Skin, Drool Rash and Diaper Rash, Hypoallergenic, Fragrance Free
Units sold30KB09RYRCXKM
$9.74·★4.8·16.1K revsAquaphor Healing Balm Stick, Skin Protectant, 0.65 OZ | Body Balm Protectant with Avocado Oil and Shea Butter for Chapped or Chafed Skin, Paraben and Fragrance Free
Units sold30KB001IAG7G2
$5.24·★4.8·18.6K revsAquaphor Healing Ointment Advanced Therapy Skin Protectant, Dry Skin Body Moisturizer, 0.35 Oz Tube, Pack of 2 | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
Units sold20KB07SRRLVQ1
$7.99·★4.6·28.1K revsAquaphor Lip Repair Stick, Moisturizing Lip Balm Pack, Relieves Dryness, 0.17 Oz Stick, Pack of 2 | Lip Balm Moisturizers with Jojoba Oil and Shea Butter, Immediate Dry Lip Relief, Paraben and Fragrance Free
Units sold20K
La Roche-Posay
1 ASIN in Top 10
15.4%
Units
60K
Revenue
$857.4K
Avg. price
$18.97
B0060OUV5Y
$18.97·★4.7·22.5K revsLa Roche-Posay Cicaplast Balm B5, Barrier Repair Cream for Dry Skin | Skin healing cream with centella asiatica, shea butter & panthenol. Multi-purpose face, body & hand balm. Baby safe.
Units sold60K
Neosporin
1 ASIN in Top 10
10.3%
Units
40K
Revenue
$350K
Avg. price
$7.99
B001ECQ778
$7.99·★4.8·27.3K revsNeosporin Original Triple Antibiotic Ointment, 1 oz | 24-Hour Infection Protection with Bacitracin Zinc, First Aid Wound Care Treatment, Helps Minimize Appearance of Scars
Units sold40K
Trending Aquaphor Healing Ointment Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B008SQSBJK leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B09HHBSXS4 close behind at ▲ 100.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B008SQSBJK
Aquaphor Lip Protectant and Sunscreen Ointment, SPF 30, 0.35 FL OZ | Lip Sunscreen Ointment with Shea Butter Repairs and Protects Dry Lips, Fragrance and Paraben Free
Price
$4.84
Rating
4.6
Reviews
18.1K
Latest month sales
B09HHBSXS4
Amazon Basics Healing Ointment & Skin Protectant for Dry & Cracked Skin, Chapped Lips, Minor Cuts and Scrapes, Lip Repair Moisturizer, Fragrance Free, 14 oz, 4-Pack
Price
$25.67
Rating
4.6
Reviews
4.4K
Latest month sales
B001F0RAVQ
Aquaphor Baby Healing Ointment Skin Protectant, 9 OZ | Baby Skin Protectant with Petrolatum for Chapped or Dry Skin, Drool Rash and Diaper Rash, Hypoallergenic, Fragrance Free
Unlock to view ASIN details and product titles
Price
$28.20
Rating
4.9
Reviews
97.3K
Latest month sales
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