Apple Neo Laptop Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Apple Neo Laptop sales on Amazon US totaled 84,600 units in July 2026 (▼ 37.6% vs. the prior month), generating an estimated $29,994,077 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.4% of unit volume and 38.6% of revenue, while a typical listing is priced at $491.81. The keyword itself pulled 30,249 Amazon queries over the same period (▼ 12.3% MoM).

Zooming out to the 12-month window ending July 2026, the apple neo laptop Top 50 moved 664,650 units and $197,067,409 in cumulative sales — an average of 55,388 units and $16,422,284 per month. Monthly throughput topped out at 135,650 units in June 2026 and dipped to 29,600 in January 2026, leaving the latest reading 103.9% higher than August 2025.

664.6KTotal units sold · Last 12 months
$197.1MTotal revenue · Last 12 months
30.2K▼ 12.3% MoM
Monthly search volume
$491.81Avg. price · July 2026

Apple Neo Laptop Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales41.5K
Revenue$4.5M

2025/09

Sales36.8K
Revenue$3.1M

2025/10

Sales34.4K
Revenue$2.9M

2025/11

Sales39.6K
Revenue$4.9M

2025/12

Sales41.1K
Revenue$4.9M

2026/01

Sales29.6K
Revenue$3.6M

2026/02

Sales36.2K
Revenue$3.3M

2026/03

Sales36.3K
Revenue$3.9M

2026/04

Sales89.8K
Revenue$42.1M

2026/05

Sales59.2K
Revenue$23.8M

2026/06

Sales135.7K
Revenue$70.1M
84.6K

2026/07

Sales84.6K
Revenue$30M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

84.6K

▼ 37.6% MoM

Monthly Revenue 2026/07

$30M

▼ 57.2% MoM

Top 10 Market Share 2026/07

67.4%

See the Top 10 ASINs driving 67.4% of sales

Apple Neo Laptop Market Share & Sales Concentration on Amazon US — July 2026

The most-sold apple neo laptop listing on Amazon US in July 2026 is ASIN B0BXNR9DB6 (Brand: Logitech), which sold 10,000 units at $18.99 apiece — equal to 11.8% of every unit tracked in this report.

The Top 10 ASINs account for 57,000 units and $11,573,580 in July 2026 — 67.4% of unit volume and 38.6% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Apple Neo Laptop' on Amazon

July 2026
ASINSIGHT Logo
67.4% Volume Share 57K units sold
38.6% Revenue Share $11.6M estimated
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Top 5 Volume Share breakdown

B0BXNR9DB6 11.8%
B0DL72PK1P 11.8%
B0DXJQT19B 11.8%
B0GSQZH26T 11.8%
B0GR1JTFP8 3.5%
Others 49.2%
#1
Logitech M240 Compact Silent Bluetooth Wireless Mouse - Graphite | Bluetooth connectivity, no USB receiver, quiet clicks, 3 non-customizable buttons, 18-month battery life, PC Mac compatible

B0BXNR9DB6

Logitech M240 Compact Silent Bluetooth Wireless Mouse - Graphite | Bluetooth connectivity, no USB receiver, quiet clicks, 3 non-customizable buttons, 18-month battery life, PC Mac compatible

$18.99· 4.4·11.3K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$188K

latest month

Monthly Trend

12-month trend

#2
Apple Magic Mouse - White Multi-Touch Surface ​​​​​​​

B0DL72PK1P

Apple Magic Mouse - White Multi-Touch Surface ​​​​​​​

$69.00· 4.4·3.4K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$690K

latest month

Monthly Trend

12-month trend

#3
Anker USB C Hub, 7in1 Multi-Port USB Adapter, 4K@60Hz USBC to HDMI Splitter | 85W Max PD, 2 USB 3.0 & 1 USBC Data Ports, SD/TF Card Reader, for Laptops/Mac and Other Type C Devices (Charger Not Included)

B0DXJQT19B

Anker USB C Hub, 7in1 Multi-Port USB Adapter, 4K@60Hz USBC to HDMI Splitter | 85W Max PD, 2 USB 3.0 & 1 USBC Data Ports, SD/TF Card Reader, for Laptops/Mac and Other Type C Devices (Charger Not Included)

$21.99· 4.5·4.9K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$238K

latest month

Monthly Trend

12-month trend

#4
MOSISO Compatible with MacBook Neo Case 13 inch 2026 A3404 A18 Pro Chip | 4 in 1 Kit Precision Fit Crack & Scratch Resistant Protective Hard Shell Case Cover, Crystal Clear

B0GSQZH26T

MOSISO Compatible with MacBook Neo Case 13 inch 2026 A3404 A18 Pro Chip | 4 in 1 Kit Precision Fit Crack & Scratch Resistant Protective Hard Shell Case Cover, Crystal Clear

$9.99· 4.4·900 reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$97K

latest month

Monthly Trend

12-month trend

#5
Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Midnight

B0GR1JTFP8

Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Midnight

$1297.00· 4.8·1K reviews
Monthly Sales

3K

▼ 70.0%

vs. prior month

Revenue

$3.7M

latest month

Monthly Trend

12-month trend

#6
Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Indigo

B0GR6FHGXX

Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Indigo

$689.00· 4.6·1.2K reviews
Monthly Sales

3K

▼ 57.1%

vs. prior month

Revenue

$2.1M

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Apple Neo Laptop Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Apple is the best-performing apple neo laptop brand in July 2026, moving 21,000 units across 5 ASINs for 36.8% of Top 10 volume. Anker follows with 13,000 units (22.8%), ahead of MOSISO on 13,000 units (22.8%).

With 4 brands splitting the Top 10 and 82.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.64 to $808.80, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

36.8%
22.8%
22.8%
17.5%
Apple
Anker
MOSISO
Other brands
1

Apple

5 ASINs in Top 10

36.8%

Units

21K

Revenue

$10.9M

Avg. price

$808.80

  • Apple Magic Mouse - White Multi-Touch Surface ​​​​​​​

    B0DL72PK1P

    $69.00·4.4·3.4K revs

    Apple Magic Mouse - White Multi-Touch Surface ​​​​​​​

    Units sold10K
  • Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Midnight

    B0GR1JTFP8

    $1297.00·4.8·1K revs

    Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Midnight

    Units sold3K
  • Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Indigo

    B0GR6FHGXX

    $689.00·4.6·1.2K revs

    Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Indigo

    Units sold3K
  • Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Blush

    B0GR6KJ72L

    $689.99·4.6·1.2K revs

    Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Blush

    Units sold3K
  • Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Silver

    B0GR19X8DC

    $1299.00·4.8·1K revs

    Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Silver

    Units sold2K
2

Anker

2 ASINs in Top 10

22.8%

Units

13K

Revenue

$352.1K

Avg. price

$25.99

  • Anker USB C Hub, 7in1 Multi-Port USB Adapter, 4K@60Hz USBC to HDMI Splitter | 85W Max PD, 2 USB 3.0 & 1 USBC Data Ports, SD/TF Card Reader, for Laptops/Mac and Other Type C Devices (Charger Not Included)

    B0DXJQT19B

    $21.99·4.5·4.9K revs

    Anker USB C Hub, 7in1 Multi-Port USB Adapter, 4K@60Hz USBC to HDMI Splitter | 85W Max PD, 2 USB 3.0 & 1 USBC Data Ports, SD/TF Card Reader, for Laptops/Mac and Other Type C Devices (Charger Not Included)

    Units sold10K
  • Anker USB-C Hub for MacBook, 7-in-2 Mac Dock with 4K@60Hz HDMI | Thunderbolt 4 Compatible, USB-C and 2 USB-A 5Gbps Data Ports, for MacBook Pro, MacBook Air M4/M5 and More (Not Work with Neo)

    B0BNZ5V1TF

    $29.99·4.5·3.5K revs

    Anker USB-C Hub for MacBook, 7-in-2 Mac Dock with 4K@60Hz HDMI | Thunderbolt 4 Compatible, USB-C and 2 USB-A 5Gbps Data Ports, for MacBook Pro, MacBook Air M4/M5 and More (Not Work with Neo)

    Units sold3K
3

MOSISO

2 ASINs in Top 10

22.8%

Units

13K

Revenue

$139.1K

Avg. price

$11.64

  • MOSISO Compatible with MacBook Neo Case 13 inch 2026 A3404 A18 Pro Chip | 4 in 1 Kit Precision Fit Crack & Scratch Resistant Protective Hard Shell Case Cover, Crystal Clear

    B0GSQZH26T

    $9.99·4.4·900 revs

    MOSISO Compatible with MacBook Neo Case 13 inch 2026 A3404 A18 Pro Chip | 4 in 1 Kit Precision Fit Crack & Scratch Resistant Protective Hard Shell Case Cover, Crystal Clear

    Units sold10K
  • MOSISO Compatible with MacBook Neo Case 13 inch 2026 A3404 A18 Pro Chip | 4 in 1 Kit Ultra-Thin Exact-Fit Scratches&Fingerprints Resistant Protective Hard Shell Matte Case Cover, Indigo Clear

    B0GSRL5M75

    $13.29·4.6·481 revs

    MOSISO Compatible with MacBook Neo Case 13 inch 2026 A3404 A18 Pro Chip | 4 in 1 Kit Ultra-Thin Exact-Fit Scratches&Fingerprints Resistant Protective Hard Shell Matte Case Cover, Indigo Clear

    Units sold3K

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