Apple Macbook Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Apple Macbook sales on Amazon US totaled 57,150 units in July 2026 (▼ 42.9% vs. the prior month), generating an estimated $32,808,619 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.7% of unit volume and 51.5% of revenue, while a typical listing is priced at $903.70. The keyword itself pulled 30,840 Amazon queries over the same period (▼ 13.4% MoM).
Zooming out to the 12-month window ending July 2026, the apple macbook Top 50 moved 538,450 units and $221,907,943 in cumulative sales — an average of 44,871 units and $18,492,329 per month. Monthly throughput topped out at 100,050 units in June 2026 and dipped to 29,250 in October 2025, leaving the latest reading 57.7% higher than August 2025.
Apple Macbook Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
57.1K
▼ 42.9% MoM
Monthly Revenue 2026/07
$32.8M
▼ 53.4% MoM
Top 10 Market Share 2026/07
71.7%
Apple Macbook Market Share & Sales Concentration on Amazon US — July 2026
The most-sold apple macbook listing on Amazon US in July 2026 is ASIN B0DCH5B2HF (Brand: Apple), which sold 10,000 units at $24.00 apiece — equal to 17.5% of every unit tracked in this report.
The Top 10 ASINs account for 41,000 units and $16,897,390 in July 2026 — 71.7% of unit volume and 51.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Apple Macbook' on Amazon
July 2026
Is 71.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DCH5B2HF
Apple 240W USB-C to USB-C Woven Charge Cable (2 m): Fast and Convenient Charging
10K
▲ 0.0%vs. prior month
$240K
latest month
12-month trend
B0DL72PK1P
Apple Magic Mouse - White Multi-Touch Surface
10K
▲ 0.0%vs. prior month
$690K
latest month
12-month trend
B0DPJMWYQJ
Apple USB-C to Magsafe 3 Cable (2 m)
4K
▲ 0.0%vs. prior month
$196K
latest month
12-month trend
B0GR1JTFP8
Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Midnight
3K
▼ 70.0%vs. prior month
$3.7M
latest month
12-month trend
B0GR6FHGXX
Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Indigo
3K
▼ 57.1%vs. prior month
$2.1M
latest month
12-month trend
B0GR6KJ72L
Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Blush
3K
▼ 50.0%vs. prior month
$2M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Apple Macbook Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GR685V9X booked 2K units at $789.99, with ▼ 50.0% MoM change. On the growth side, B07NPTXDK7 leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B07HMD52QD close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GR685V9X
Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 512GB SSD Storage, 1080p FaceTime HD Camera, Touch ID; Blush
Price
$789.99
Rating
4.7
Reviews
1.2K
Latest month sales
B07NPTXDK7
Apple MacBook Air (13-inch Retina display, 1.6GHz dual-core Intel Core i5, 128GB) - Gold (Renewed)
Price
$299.00
Rating
3.9
Reviews
2.1K
Latest month sales
B07HMD52QD
Apple 13.3-inch MacBook Air 1.8GHz 128GB SSD 8GB RAM MQD32LL/A
Unlock to view ASIN details and product titles
Price
$234.99
Rating
3.8
Reviews
113
Latest month sales
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