Anti Chafing Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Anti Chafing sales on Amazon US totaled 332,000 units in July 2026 (▼ 16.7% vs. the prior month), generating an estimated $3,782,220 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.2% of unit volume and 55.0% of revenue, while a typical listing is priced at $13.98. The keyword itself pulled 14,546 Amazon queries over the same period (▼ 30.0% MoM).
Zooming out to the 12-month window ending July 2026, the anti chafing Top 50 moved 3,312,050 units and $37,394,483 in cumulative sales — an average of 276,004 units and $3,116,207 per month. Monthly throughput topped out at 398,700 units in June 2026 and dipped to 171,100 in May 2026, leaving the latest reading 22.8% higher than August 2025.
Anti Chafing Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
332K
▼ 16.7% MoM
Monthly Revenue 2026/07
$3.8M
▼ 16.3% MoM
Top 10 Market Share 2026/07
60.2%
Anti Chafing Market Share & Sales Concentration on Amazon US — July 2026
The most-sold anti chafing listing on Amazon US in July 2026 is ASIN B007VC9DKI (Brand: Gold Bond), which sold 50,000 units at $6.28 apiece — equal to 15.1% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $2,081,800 in July 2026 — 60.2% of unit volume and 55.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Anti Chafing' on Amazon
July 2026
Is 60.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B007VC9DKI
Gold Bond Friction Defense Stick, Anti Chafing Stick with Aloe, 1.75 oz.
50K
▼ 16.7%vs. prior month
$305K
latest month
12-month trend
B07GJZQTWS
Megababe Thigh Rescue Anti-Chafe Stick Mini | Travel size, great for on-the-go | Prevents skin chafe & irritation | Thighs, arms, bra-lines & more
30K
▲ 0.0%vs. prior month
$299.7K
latest month
12-month trend
B09RYRCXKM
Aquaphor Healing Balm Stick, Skin Protectant, 0.65 OZ | Body Balm Protectant with Avocado Oil and Shea Butter for Chapped or Chafed Skin, Paraben and Fragrance Free
30K
▼ 25.0%vs. prior month
$293.1K
latest month
12-month trend
B00288L2N6
Body Glide Original Anti Chafe Balm | No Chafing Stick | Prevent Arm, Chest, Butt, Thigh, Ball Chafing & Irritation | Trusted Skin Protection Since 1996 |1.5oz
20K
▲ 0.0%vs. prior month
$219.8K
latest month
12-month trend
B00KDHS8PO
Uberlube Premium Silicone Lube - Unscented and Ultra Smooth (55 ml) | Long Lasting Lube, Vitamin E, Waterproof, Personal Lubricant for Privacy & Toys, Vaginal & Anal Use, OBGYN Recommended
20K
▲ 0.0%vs. prior month
$439.8K
latest month
12-month trend
B00AXVJF52
Monistat Chafing Relief Powder Gel, Long-Lasting Protection, 1.5 Oz | Protects Skin, Safe to Use Every Day, Anti-Chafing Protection for Bikini Area, Thighs & Bra Lines
10K
▲ 0.0%vs. prior month
$74.2K
latest month
12-month trend
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Best Anti Chafing Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Gold Bond is the best-performing anti chafing brand in July 2026, moving 50,000 units across 1 ASIN for 25.0% of Top 10 volume. Megababe follows with 40,000 units (20.0%), ahead of Aquaphor on 30,000 units (15.0%).
With 8 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.28 to $11.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Gold Bond
1 ASIN in Top 10
25.0%
Units
50K
Revenue
$305K
Avg. price
$6.28
B007VC9DKI
$6.28·★4.7·40.6K revsGold Bond Friction Defense Stick, Anti Chafing Stick with Aloe, 1.75 oz.
Units sold50K
Megababe
2 ASINs in Top 10
20.0%
Units
40K
Revenue
$439.4K
Avg. price
$11.98
B07GJZQTWS
$9.99·★4.5·3.5K revsMegababe Thigh Rescue Anti-Chafe Stick Mini | Travel size, great for on-the-go | Prevents skin chafe & irritation | Thighs, arms, bra-lines & more
Units sold30KB07CZWYY4H
$13.97·★4.6·8K revsMegababe Thigh Rescue Anti-Chafe Stick | Prevents Skin Chafe & Irritation | Thighs, arms, Bra-Lines & More
Units sold10K
Aquaphor
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$293.1K
Avg. price
$10.47
B09RYRCXKM
$10.47·★4.8·16.2K revsAquaphor Healing Balm Stick, Skin Protectant, 0.65 OZ | Body Balm Protectant with Avocado Oil and Shea Butter for Chapped or Chafed Skin, Paraben and Fragrance Free
Units sold30K
Trending Anti Chafing Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07H4GPVRZ leads positive momentum with ▲ 60.0% MoM growth on 8K units, with B01N638AAE close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07H4GPVRZ
Anti Monkey Butt Body Powder, Talc-Free, 8 oz | Thigh Chafing, Sweat, Friction, & Itch Relief, Calamine for Rash & Odor Control, Men & Women
Price
$6.97
Rating
4.7
Reviews
3K
Latest month sales
B01N638AAE
Body Glide Outdoor Anti Chafe Balm 1.5oz: Fragrance free anti chafing stick trusted in basic training, endurance sports & everyday life. Use on neck, shoulders, chest, butt, groin, thighs & feet
Price
$10.99
Rating
4.6
Reviews
3.6K
Latest month sales
B0852Z7RPK
INNERSY Women's Slip Shorts for Under Dresses High Waisted Shorts
Unlock to view ASIN details and product titles
Price
$14.98
Rating
4.4
Reviews
7.9K
Latest month sales
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