Antenna Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Antenna sales on Amazon US totaled 43,350 units in July 2026 (▼ 31.2% vs. the prior month), generating an estimated $939,848 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.1% of unit volume and 58.1% of revenue, while a typical listing is priced at $34.68. The keyword itself pulled 18,957 Amazon queries over the same period (▼ 9.8% MoM).
Zooming out to the 12-month window ending July 2026, the antenna Top 50 moved 550,850 units and $12,283,939 in cumulative sales — an average of 45,904 units and $1,023,662 per month. Monthly throughput topped out at 63,050 units in June 2026 and dipped to 25,150 in May 2026, leaving the latest reading 2.4% lower than August 2025.
Antenna Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
43.4K
▼ 31.2% MoM
Monthly Revenue 2026/07
$939.8K
▼ 28.2% MoM
Top 10 Market Share 2026/07
76.1%
Antenna Market Share & Sales Concentration on Amazon US — July 2026
The most-sold antenna listing on Amazon US in July 2026 is ASIN B07YJ4TKFM (Brand: HIDB), which sold 10,000 units at $18.98 apiece — equal to 23.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 33,000 units and $546,480 in July 2026 — 76.1% of unit volume and 58.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Antenna' on Amazon
July 2026









Is 76.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B07YJ4TKFM
HIDB TV Antenna for Smart TV Indoor, Digital TV Antenna for Local Channels | OTA Digital HD Signal Antenna with Magnetic Base and 10ft Cable for Easy Setup
10K
▲ 0.0%vs. prior month
$194K
latest month
12-month trend

B0D5YH3R5C
DAANT TV Antenna Indoor Long Range | Supports 4K 1080p Smart TV Signal Reception with 16ft HDTV Coax Cable
5K
▼ 37.5%vs. prior month
$92.5K
latest month
12-month trend

B082SHKT3Q
Bingfu Dual Band WiFi 2.4GHz 5GHz 5.8GHz 3dBi MIMO RP-SMA Male Bluetooth Antenna (2-Pack) for PC Computer WiFi Router Wireless Network Card USB Adapter Security IP Camera Video Surveillance Monitor
4K
▲ 0.0%vs. prior month
$23.2K
latest month
12-month trend

B074TWSQFM
Channel Master FLATenna - Indoor Digital HDTV Antenna, 12' Coaxial Cable, Superior Reception Range & Signal Reliability, Supports 4K Smart TVs, OTA Broadcast & NextGen TV, Easy Install
3K
▲ 0.0%vs. prior month
$99.3K
latest month
12-month trend

B0B3DN75K7
BJSIA Universal Car Truck Antenna Replacement Compatible with Ford F150 F250 F350, Dodge Ram 1500 2500 3500, Chevrolet Silverado, GMC, Heavy Duty Pickup Truck Radio Replacement Car Accessories, Black
3K
▲ 0.0%vs. prior month
$28.5K
latest month
12-month trend

B07BLNWZHS
Philips Rabbit Ears Black Indoor TV Antenna, Dipole and Circular Loop | Tabletop Antenna, Digital, Smart TV Compatible, HDTV Antenna, 4K 1080P VHF UHF, 5Ft Coaxial Cable, SDV8201B/27
2K
▼ 33.3%vs. prior month
$31.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Antenna Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HIDB is the best-performing antenna brand in July 2026, moving 10,000 units across 1 ASIN for 30.3% of Top 10 volume. DAANT follows with 5,000 units (15.2%), ahead of BINGFU on 4,000 units (12.1%).
Volume is spread across 10 brands, with the top three holding 57.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.79 to $18.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HIDB
1 ASIN in Top 10
30.3%
Units
10K
Revenue
$194K
Avg. price
$18.98

B07YJ4TKFM
$18.98·★3.8·21.4K revsHIDB TV Antenna for Smart TV Indoor, Digital TV Antenna for Local Channels | OTA Digital HD Signal Antenna with Magnetic Base and 10ft Cable for Easy Setup
Units sold10K
DAANT
1 ASIN in Top 10
15.2%
Units
5K
Revenue
$92.5K
Avg. price
$17.09

B0D5YH3R5C
$17.09·★4.0·4K revsDAANT TV Antenna Indoor Long Range | Supports 4K 1080p Smart TV Signal Reception with 16ft HDTV Coax Cable
Units sold5K
BINGFU
1 ASIN in Top 10
12.1%
Units
4K
Revenue
$23.2K
Avg. price
$5.79

B082SHKT3Q
$5.79·★4.6·5.6K revsBingfu Dual Band WiFi 2.4GHz 5GHz 5.8GHz 3dBi MIMO RP-SMA Male Bluetooth Antenna (2-Pack) for PC Computer WiFi Router Wireless Network Card USB Adapter Security IP Camera Video Surveillance Monitor
Units sold4K
Trending Antenna Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01L2WKTAU booked 1K units at $10.99, with ▲ 0.0% MoM change. On the growth side, B074CGF6ZN leads positive momentum with ▲ 100.0% MoM growth on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B01L2WKTAU
GE Modern Loop Rabbit Ears Indoor TV Antenna, 15 inch Extendable Dipoles | 4K 1080P VHF UHF, Tabletop Antenna, Digital HDTV Antenna, Smart TV Compatible, 4ft Coaxial Cable, Black, 33675
Price
$10.99
Rating
4.1
Reviews
2.8K
Latest month sales

B074CGF6ZN
Amplified Digital Outdoor HDTV Antenna 150 Miles Long Range - 360 Degree Rotation Infrared Control - Tools Free Installation - Support 2 TVs
Price
$39.96
Rating
4.3
Reviews
3.5K
Latest month sales
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