Tv Antenna Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tv Antenna sales on Amazon US totaled 34,300 units in July 2026 (▼ 36.1% vs. the prior month), generating an estimated $840,614 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 84.5% of unit volume and 72.8% of revenue, while a typical listing is priced at $43.09. The keyword itself pulled 92,494 Amazon queries over the same period (▼ 24.1% MoM).
Zooming out to the 12-month window ending July 2026, the tv antenna Top 50 moved 407,800 units and $10,062,556 in cumulative sales — an average of 33,983 units and $838,546 per month. Monthly throughput topped out at 49,800 units in June 2026 and dipped to 19,800 in May 2026, leaving the latest reading 14.0% higher than August 2025.
Tv Antenna Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
34.3K
▼ 36.1% MoM
Monthly Revenue 2026/07
$840.6K
▼ 30.5% MoM
Top 10 Market Share 2026/07
84.5%
Tv Antenna Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tv antenna listing on Amazon US in July 2026 is ASIN B07YJ4TKFM (Brand: HIDB), which sold 10,000 units at $18.98 apiece — equal to 29.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 29,000 units and $612,290 in July 2026 — 84.5% of unit volume and 72.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tv Antenna' on Amazon
July 2026
Is 84.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07YJ4TKFM
HIDB TV Antenna for Smart TV Indoor, Digital TV Antenna for Local Channels | OTA Digital HD Signal Antenna with Magnetic Base and 10ft Cable for Easy Setup
10K
▲ 0.0%vs. prior month
$194K
latest month
12-month trend
B0D5YH3R5C
DAANT TV Antenna Indoor Long Range | Supports 4K 1080p Smart TV Signal Reception with 16ft HDTV Coax Cable
5K
▼ 37.5%vs. prior month
$92.5K
latest month
12-month trend
B074TWSQFM
Channel Master FLATenna - Indoor Digital HDTV Antenna, 12' Coaxial Cable, Superior Reception Range & Signal Reliability, Supports 4K Smart TVs, OTA Broadcast & NextGen TV, Easy Install
3K
▲ 0.0%vs. prior month
$99.3K
latest month
12-month trend
B0GXDGXMCH
TV Antenna Indoor for Local Channels | 4K 1080p strong magnetic base 10 ft Long Cables
2K
vs. prior month
$39.8K
latest month
12-month trend
B07BLNWZHS
Philips Rabbit Ears Black Indoor TV Antenna, Dipole and Circular Loop | Tabletop Antenna, Digital, Smart TV Compatible, HDTV Antenna, 4K 1080P VHF UHF, 5Ft Coaxial Cable, SDV8201B/27
2K
▼ 33.3%vs. prior month
$31.4K
latest month
12-month trend
B0CVW14368
TV Antennas, HD Digital Antenna for Smart TV Indoor, 360°Signal Reception-Digital tv Antenna Indoor for Local Channels-Support 4K 1080p for All Type of HDTV Digital TV's
2K
▼ 60.0%vs. prior month
$12K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tv Antenna Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HIDB is the best-performing tv antenna brand in July 2026, moving 10,000 units across 1 ASIN for 34.5% of Top 10 volume. DAANT follows with 5,000 units (17.2%), ahead of Channel Master on 3,000 units (10.3%).
With 10 brands splitting the Top 10 and 62.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.98 to $23.20, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HIDB
1 ASIN in Top 10
34.5%
Units
10K
Revenue
$194K
Avg. price
$18.98
B07YJ4TKFM
$18.98·★3.8·21.1K revsHIDB TV Antenna for Smart TV Indoor, Digital TV Antenna for Local Channels | OTA Digital HD Signal Antenna with Magnetic Base and 10ft Cable for Easy Setup
Units sold10K
DAANT
1 ASIN in Top 10
17.2%
Units
5K
Revenue
$92.5K
Avg. price
$18.99
B0D5YH3R5C
$18.99·★4.0·4K revsDAANT TV Antenna Indoor Long Range | Supports 4K 1080p Smart TV Signal Reception with 16ft HDTV Coax Cable
Units sold5K
Channel Master
1 ASIN in Top 10
10.3%
Units
3K
Revenue
$99.3K
Avg. price
$23.20
B074TWSQFM
$23.20·★4.1·2K revsChannel Master FLATenna - Indoor Digital HDTV Antenna, 12' Coaxial Cable, Superior Reception Range & Signal Reliability, Supports 4K Smart TVs, OTA Broadcast & NextGen TV, Easy Install
Units sold3K
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