Schleich Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Schleich sales on Amazon US totaled 15,150 units in July 2026 (▼ 19.0% vs. the prior month), generating an estimated $504,033 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.7% of unit volume and 69.7% of revenue, while a typical listing is priced at $24.94. The keyword itself pulled 23,017 Amazon queries over the same period (▲ 4.0% MoM).
Zooming out to the 12-month window ending July 2026, the schleich Top 50 moved 225,650 units and $7,466,577 in cumulative sales — an average of 18,804 units and $622,215 per month. Monthly throughput topped out at 51,150 units in November 2025 and dipped to 6,300 in May 2026, leaving the latest reading 37.7% higher than August 2025.
Schleich Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
15.2K
▼ 19.0% MoM
Monthly Revenue 2026/07
$504K
▼ 17.8% MoM
Top 10 Market Share 2026/07
58.7%
Schleich Market Share & Sales Concentration on Amazon US — July 2026
The most-sold schleich listing on Amazon US in July 2026 is ASIN B000CBSNKQ (Brand: MAGNA-TILES), which sold 6,000 units at $49.99 apiece — equal to 39.6% of every unit tracked in this report and 12.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 8,900 units and $351,131 in July 2026 — 58.7% of unit volume and 69.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Schleich' on Amazon
July 2026
Is 58.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000CBSNKQ
MAGNA-TILES Classic 32-Piece Magnetic Construction Set, The Original Magnetic Building Brand
6K
▼ 40.0%vs. prior month
$299.9K
latest month
12-month trend
B09QH9Q4WN
Schleich Farm World - 7Pc Cowgirl Barrel Racing Fun - Kids Ages 3+ | 42576 | Farm Animal Figurine, Realistic Animal Toys, Barn Toy for Kids 3+, Screen-Free Imaginative Pretend Play, Montessori
500
▲ 25.0%vs. prior month
$5.9K
latest month
12-month trend
B0073RSVMC
Schleich Dinosaurs - 11" Tyrannosaurus Rex Dino Figurine - Kids 4+ | 14525 | Dinosaur Figurine, Realistic Animal Toys, Dino Figure for Boys and Girls, Screen-Free Imaginative Pretend Play
400
▲ 33.3%vs. prior month
$8K
latest month
12-month trend
B0DK78VDNM
Schleich Wild Life - European Tree Frog Toy Figurine - Kids Ages 3+ | 14882 | Wild Animal Figurine, Realistic Animal Toys, Safari Toy for Boys and Girls, Screen-Free Imaginative Pretend Play, Montessori
300
▲ 50.0%vs. prior month
$2.2K
latest month
12-month trend
B0D79GSJJ6
Schleich Wild Life - 4Pc Ocean Animals Set - Kids Ages 3+ | 77591 | Wild Animal Figurine, Realistic Animal Toys, Safari Toy for Boys and Girls, Screen-Free Imaginative Pretend Play, Montessori
300
▲ 200.0%vs. prior month
$8.9K
latest month
12-month trend
B079NWGD9Z
Schleich Eldrador - Lava Dragon Toy Figurine - Kids Ages 7+ | 70138 | Monster Figurine, Battle Creature Toy for Boys 7+, Fantasy Beast, Action Figure Gifts, Screen-Free Imaginative Pretend Play
300
▲ 0.0%vs. prior month
$6.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Schleich Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
MAGNA-TILES is the best-performing schleich brand in July 2026, moving 6,000 units across 1 ASIN for 67.4% of Top 10 volume. Schleich follows with 2,900 units (32.6%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.83 to $49.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MAGNA-TILES
1 ASIN in Top 10
67.4%
Units
6K
Revenue
$299.9K
Avg. price
$49.99
B000CBSNKQ
$49.99·★4.9·13.8K revsMAGNA-TILES Classic 32-Piece Magnetic Construction Set, The Original Magnetic Building Brand
Units sold6K
Schleich
9 ASINs in Top 10
32.6%
Units
2.9K
Revenue
$51.2K
Avg. price
$18.83
B09QH9Q4WN
$20.48·★4.7·465 revsSchleich Farm World - 7Pc Cowgirl Barrel Racing Fun - Kids Ages 3+ | 42576 | Farm Animal Figurine, Realistic Animal Toys, Barn Toy for Kids 3+, Screen-Free Imaginative Pretend Play, Montessori
Units sold500B0073RSVMC
$19.99·★4.8·11.9K revsSchleich Dinosaurs - 11" Tyrannosaurus Rex Dino Figurine - Kids 4+ | 14525 | Dinosaur Figurine, Realistic Animal Toys, Dino Figure for Boys and Girls, Screen-Free Imaginative Pretend Play
Units sold400B0DK78VDNM
$6.81·★4.6·478 revsSchleich Wild Life - European Tree Frog Toy Figurine - Kids Ages 3+ | 14882 | Wild Animal Figurine, Realistic Animal Toys, Safari Toy for Boys and Girls, Screen-Free Imaginative Pretend Play, Montessori
Units sold300B0D79GSJJ6
$29.79·★4.8·7.6K revsSchleich Wild Life - 4Pc Ocean Animals Set - Kids Ages 3+ | 77591 | Wild Animal Figurine, Realistic Animal Toys, Safari Toy for Boys and Girls, Screen-Free Imaginative Pretend Play, Montessori
Units sold300B079NWGD9Z
$24.99·★4.6·7.5K revsSchleich Eldrador - Lava Dragon Toy Figurine - Kids Ages 7+ | 70138 | Monster Figurine, Battle Creature Toy for Boys 7+, Fantasy Beast, Action Figure Gifts, Screen-Free Imaginative Pretend Play
Units sold300B09QH7QJS7
$34.44·★4.8·503 revsSchleich Bayala - 7Pc Bayala Unicorn Starter Playset - Kids Ages 5+ | 72178 | Unicorn Figurine, Fantasy Toy for Girls 5+, Magical Collectible, Screen-Free Imaginative Pretend Play, Fairy Animal Figure
Units sold300B0GCQ291D9
$7.46·★4.7·4.6K revsSchleich Wild Life - Racoon Toy Figurine - Kids Ages 3+ | 14937 | Wild Animal Figurine, Realistic Animal Toys, Safari Toy for Boys and Girls, Screen-Free Imaginative Pretend Play, Montessori
Units sold300B09MWQZXKR
$20.48·★4.6·122 revsSchleich Wild Life - Arctic Animal Bundle 2022 Set - Kids Ages 3+ | 77421 | Wild Animal Figurine, Realistic Animal Toys, Safari Toy for Boys and Girls, Screen-Free Imaginative Pretend Play, Montessori
Units sold300B07G9ZYKTG
$4.99·★4.7·4.6K revsSchleich Wild Life - 2" Realistic Baby Deer Figure - Small White-Tailed Fawn Figurine - Highly Detailed Wild Animal Toy - Durable for Education and Fun Play for Kids - for Boys and Girls Ages 3+
Units sold200
Trending Schleich Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0D79GSJJ6 booked 300 units at $29.79, with ▲ 200.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D79GSJJ6
Schleich Wild Life - 4Pc Ocean Animals Set - Kids Ages 3+ | 77591 | Wild Animal Figurine, Realistic Animal Toys, Safari Toy for Boys and Girls, Screen-Free Imaginative Pretend Play, Montessori
Price
$29.79
Rating
4.8
Reviews
7.6K
Latest month sales
B09QH7QJS7
Schleich Bayala - 7Pc Bayala Unicorn Starter Playset - Kids Ages 5+ | 72178 | Unicorn Figurine, Fantasy Toy for Girls 5+, Magical Collectible, Screen-Free Imaginative Pretend Play, Fairy Animal Figure
Price
$34.44
Rating
4.8
Reviews
503
Latest month sales
B0GCQ291D9
Schleich Wild Life - Racoon Toy Figurine - Kids Ages 3+ | 14937 | Wild Animal Figurine, Realistic Animal Toys, Safari Toy for Boys and Girls, Screen-Free Imaginative Pretend Play, Montessori
Unlock to view ASIN details and product titles
Price
$7.46
Rating
4.7
Reviews
4.6K
Latest month sales
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