Anastasia Beverly Hills Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Anastasia Beverly Hills sales on Amazon US totaled 351,200 units in July 2026 (▼ 40.2% vs. the prior month), generating an estimated $6,405,241 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.3% of unit volume and 69.6% of revenue, while a typical listing is priced at $24.10. The keyword itself pulled 17,161 Amazon queries over the same period (▼ 2.6% MoM).
Zooming out to the 12-month window ending July 2026, the anastasia beverly hills Top 50 moved 4,918,400 units and $89,887,745 in cumulative sales — an average of 409,867 units and $7,490,645 per month. Monthly throughput topped out at 634,700 units in November 2025 and dipped to 250,200 in May 2026, leaving the latest reading 6.4% higher than August 2025.
Anastasia Beverly Hills Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
351.2K
▼ 40.2% MoM
Monthly Revenue 2026/07
$6.4M
▼ 43.7% MoM
Top 10 Market Share 2026/07
78.3%
Anastasia Beverly Hills Market Share & Sales Concentration on Amazon US — July 2026
The most-sold anastasia beverly hills listing on Amazon US in July 2026 is ASIN B07PBXXNCY (Brand: CLEAN SKIN CLUB), which sold 100,000 units at $17.95 apiece — equal to 28.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 275,000 units and $4,460,460 in July 2026 — 78.3% of unit volume and 69.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Anastasia Beverly Hills' on Amazon
July 2026









Is 78.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend

B0CZF2T7CK
L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
50K
▼ 28.6%vs. prior month
$547.5K
latest month
12-month trend

B08GSTPT8Y
AOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
40K
▼ 50.0%vs. prior month
$380K
latest month
12-month trend

B074PTZCNX
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
20K
▼ 50.0%vs. prior month
$299.4K
latest month
12-month trend

B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend

B0B9YHX8DX
Wonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof nude lip tint with comfortable all-day wear for natural-looking lips from day to night.
10K
▼ 50.0%vs. prior month
$220K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Anastasia Beverly Hills Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLEAN SKIN CLUB is the best-performing anastasia beverly hills brand in July 2026, moving 100,000 units across 1 ASIN for 36.4% of Top 10 volume. L'Oreal Paris follows with 70,000 units (25.5%), ahead of AOA STUDIO on 40,000 units (14.5%).
With 9 brands splitting the Top 10 and 76.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.95 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLEAN SKIN CLUB
1 ASIN in Top 10
36.4%
Units
100K
Revenue
$1.8M
Avg. price
$17.95

B07PBXXNCY
$17.95·★4.7·50.5K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
L'Oreal Paris
2 ASINs in Top 10
25.5%
Units
70K
Revenue
$846.9K
Avg. price
$12.98

B0CZF2T7CK
$10.98·★4.5·13.9K revsL'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
Units sold50K
B074PTZCNX
$14.97·★4.6·53.5K revsL'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
Units sold20K
AOA STUDIO
1 ASIN in Top 10
14.5%
Units
40K
Revenue
$380K
Avg. price
$9.95

B08GSTPT8Y
$9.95·★4.8·22.9K revsAOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
Units sold40K
Trending Anastasia Beverly Hills Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0031NNE56 booked 9K units at $19.20, with ▼ 10.0% MoM change. On the growth side, B0GDW9HHSC leads positive momentum with ▲ 33.3% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0031NNE56
stila Stay All Day Waterproof Liquid Eye Liner, Micro Tip | Ultra-Fine Micro Tip Liquid Eyeliner for Precise Lines, Waterproof Smudge-Proof, Long-Lasting Satin Finish, Cruelty-Free
Price
$19.20
Rating
4.5
Reviews
23.1K
Latest month sales

B01LW1983J
Julep Eyeshadow 101 Crème-to-Powder Eyeshadow Stick, Champagne Shimmer
Price
$20.00
Rating
4.3
Reviews
58.9K
Latest month sales

B0GDW9HHSC
tarte glow wardrobe highlighting eye & cheek palette – Highlighter, Blush, Bronze & Eyeshadow All-in-One Face & Eye Viral Makeup for Everday Radiant Blendable Glow, Vegan & Cruelty Free, full size
Unlock to view ASIN details and product titles
Price
$35.00
Rating
4.4
Reviews
307
Latest month sales
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