Among Us Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Among Us Toys sales on Amazon US totaled 45,850 units in July 2026 (▼ 24.7% vs. the prior month), generating an estimated $860,305 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 82.9% of unit volume and 83.0% of revenue, while a typical listing is priced at $21.59. The keyword itself pulled 12,255 Amazon queries over the same period (▼ 23.4% MoM).
Zooming out to the 12-month window ending July 2026, the among us toys Top 50 moved 713,400 units and $13,587,250 in cumulative sales — an average of 59,450 units and $1,132,271 per month. Monthly throughput topped out at 177,100 units in December 2025 and dipped to 25,050 in May 2026, leaving the latest reading 74.0% higher than August 2025.
Among Us Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
45.9K
▼ 24.7% MoM
Monthly Revenue 2026/07
$860.3K
▼ 23.1% MoM
Top 10 Market Share 2026/07
82.9%
Among Us Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold among us toys listing on Amazon US in July 2026 is ASIN B01CYZHGC8 (Brand: Pokémon), which sold 10,000 units at $19.99 apiece — equal to 21.8% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 38,000 units and $714,050 in July 2026 — 82.9% of unit volume and 83.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Among Us Toys' on Amazon
July 2026
Is 82.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01CYZHGC8
50 Pokemon Cards Plus a Rare Legendary Pokemon Card | Bundle with LCC Deck Box
10K
▼ 50.0%vs. prior month
$199.9K
latest month
12-month trend
B0FJ2989DS
TOSY Magnet Fidget Spinner Mini - 8 Blocks, 3 in 1 Toy: Transformable Fidget Spinner, Infinity Cube, 2x2 Puzzle Cube, Easter Basket Stuffers for Kids/Adults, STEM Sensory Stress Relief Toy
6K
▼ 14.3%vs. prior month
$47.4K
latest month
12-month trend
B0DJ19R8H7
LEGO Minecraft The Nether Lava Battle Toy and Playset - Building Minecraft Toy for Kids, Ages 6+ - Alex, Wither Skeleton, Blaze and Strider Figures for Pretend Play - Gift Idea for Birthdays - 21266
5K
▼ 44.4%vs. prior month
$36.9K
latest month
12-month trend
B0FMS75M6P
LEGO Creator 3 in 1 Retro Gaming Console Building Toy for Boys & Girls - Kids Build a Console, Mini Arcade Game, or Mini Computer - Gift Idea for Gaming Fans, Ages 8+ - 31380
5K
▲ 25.0%vs. prior month
$80K
latest month
12-month trend
B004V1KDQK
MAGMEN Magnetic Fidget Figures | Travel Toys for Kids (10-Piece Opaque) | 3 in. poseable Toys for Airplane, Road Trip, Cruise, Long Car Rides - Screen-Free Sensory Desk Toy
3K
▲ 0.0%vs. prior month
$49.1K
latest month
12-month trend
B0FR47VYKH
Magneverse 20Pcs Magnetic Action Figures Playset - Magnetic Building Blocks | Magnet Cubes and Rotatable Figures Character Toys for Kids, Birthday Gifts for Boys & Girls Ages 6+ (Patent Pending)
3K
▲ 0.0%vs. prior month
$84.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Among Us Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pokémon is the best-performing among us toys brand in July 2026, moving 10,000 units across 1 ASIN for 26.3% of Top 10 volume. LEGO follows with 10,000 units (26.3%), ahead of TOSY on 6,000 units (15.8%).
With 9 brands splitting the Top 10 and 68.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pokémon
1 ASIN in Top 10
26.3%
Units
10K
Revenue
$199.9K
Avg. price
$19.99
B01CYZHGC8
$19.99·★4.3·3.1K revs50 Pokemon Cards Plus a Rare Legendary Pokemon Card | Bundle with LCC Deck Box
Units sold10K
LEGO
2 ASINs in Top 10
26.3%
Units
10K
Revenue
$116.8K
Avg. price
$11.48
B0DJ19R8H7
$6.98·★4.8·4.1K revsLEGO Minecraft The Nether Lava Battle Toy and Playset - Building Minecraft Toy for Kids, Ages 6+ - Alex, Wither Skeleton, Blaze and Strider Figures for Pretend Play - Gift Idea for Birthdays - 21266
Units sold5KB0FMS75M6P
$15.99·★4.8·357 revsLEGO Creator 3 in 1 Retro Gaming Console Building Toy for Boys & Girls - Kids Build a Console, Mini Arcade Game, or Mini Computer - Gift Idea for Gaming Fans, Ages 8+ - 31380
Units sold5K
TOSY
1 ASIN in Top 10
15.8%
Units
6K
Revenue
$47.4K
Avg. price
$9.99
B0FJ2989DS
$9.99·★4.4·5.3K revsTOSY Magnet Fidget Spinner Mini - 8 Blocks, 3 in 1 Toy: Transformable Fidget Spinner, Infinity Cube, 2x2 Puzzle Cube, Easter Basket Stuffers for Kids/Adults, STEM Sensory Stress Relief Toy
Units sold6K
Trending Among Us Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09ZY7WY8P booked 1K units at $31.99, with ▲ 42.9% MoM change. On the growth side, B0955VZ4C1 leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0GXB3VQSQ close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09ZY7WY8P
MOYACA Led Mask Light up Mask with Gesture Sensing, Cool Toys Men Boys Gift
Price
$31.99
Rating
4.7
Reviews
2K
Latest month sales
B0955VZ4C1
Just Toys LLC Among US 3" Plush Backpack Hangers
Price
$8.99
Rating
4.6
Reviews
468
Latest month sales
B0GXB3VQSQ
Magnet Game, Magnetic Game with String, Board Games for Adults and Kids 8-12, Portable Strategy Family Game for All Ages, Christmas Birthday Gifts for Kids, Fidget Toys for Family Travel & Game Night
Unlock to view ASIN details and product titles
Price
$13.98
Rating
4.5
Reviews
42
Latest month sales
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