Amethyst Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Amethyst sales on Amazon US totaled 18,300 units in July 2026 (▼ 32.6% vs. the prior month), generating an estimated $375,804 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.2% of unit volume and 60.7% of revenue, while a typical listing is priced at $18.97. The keyword itself pulled 7,002 Amazon queries over the same period (▼ 40.6% MoM).
Zooming out to the 12-month window ending July 2026, the amethyst Top 50 moved 282,700 units and $6,800,748 in cumulative sales — an average of 23,558 units and $566,729 per month. Monthly throughput topped out at 38,050 units in December 2025 and dipped to 15,400 in May 2026, leaving the latest reading 4.2% lower than August 2025.
Amethyst Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
18.3K
▼ 32.6% MoM
Monthly Revenue 2026/07
$375.8K
▼ 57.2% MoM
Top 10 Market Share 2026/07
55.2%
Amethyst Market Share & Sales Concentration on Amazon US — July 2026
The most-sold amethyst listing on Amazon US in July 2026 is ASIN B088ZYMQSJ (Brand: Julep), which sold 2,000 units at $20.00 apiece — equal to 10.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,100 units and $228,170 in July 2026 — 55.2% of unit volume and 60.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Amethyst' on Amazon
July 2026
Is 55.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B088ZYMQSJ
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Smoky Amethyst Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
2K
▼ 33.3%vs. prior month
$35.4K
latest month
12-month trend
B000Y00CJA
Red Heart Super Saver Yarn, Amethyst
1K
▲ 0.0%vs. prior month
$4.3K
latest month
12-month trend
B07H468M3Z
Almay All-Day Eyeliner Pencil, 210 Black Amethyst, 0.01 oz | Waterproof, no-fade eyeliner glides on smoothly. Built-in sharpener. Up to 24HR wear. Hypoallergenic. Cruelty-free.
1K
▲ 0.0%vs. prior month
$7.7K
latest month
12-month trend
B0991G7P3B
Lattafa Bade'e Al Oud Amethyst for Unisex Eau de Parfum Spray, 3.4 Ounce / 100 Ml
1K
▲ 25.0%vs. prior month
$23.8K
latest month
12-month trend
B0D6V1H9PM
Amazon Echo Dot Max (newest model), Alexa speaker with room-filling sound and nearly 3x bass, Great for living rooms and medium-sized spaces, Designed for Alexa+, Amethyst
1K
▼ 83.3%vs. prior month
$100K
latest month
12-month trend
B000OF3RUG
Revlon Super Lustrous Lipstick, 625 Iced Amethyst, 0.15 oz | Creamy lipstick with microfine pigments for rich, lightweight color. Conditioning formula for soft, fuller-looking lips.
900
▼ 10.0%vs. prior month
$6.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Amethyst Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Julep is the best-performing amethyst brand in July 2026, moving 2,000 units across 1 ASIN for 19.8% of Top 10 volume. Lattafa follows with 1,800 units (17.8%), ahead of Red Heart on 1,000 units (9.9%).
Volume is spread across 9 brands, with the top three holding 47.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.00 to $23.43, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Julep
1 ASIN in Top 10
19.8%
Units
2K
Revenue
$35.4K
Avg. price
$20.00
B088ZYMQSJ
$20.00·★4.3·58.9K revsJulep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Smoky Amethyst Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
Units sold2K
Lattafa
2 ASINs in Top 10
17.8%
Units
1.8K
Revenue
$42.4K
Avg. price
$23.43
B0991G7P3B
$23.39·★4.5·2.9K revsLattafa Bade'e Al Oud Amethyst for Unisex Eau de Parfum Spray, 3.4 Ounce / 100 Ml
Units sold1KB097V46KFD
$23.47·★4.4·4.9K revsLattafa Bade'e Al Oud Amethyst - Floral, Fruity, Amber, Oud - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.40 Ounce / 100 ml
Units sold800
Red Heart
1 ASIN in Top 10
9.9%
Units
1K
Revenue
$4.3K
Avg. price
$5.00
B000Y00CJA
$5.00·★4.8·668 revsRed Heart Super Saver Yarn, Amethyst
Units sold1K
Trending Amethyst Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07FL968K5 booked 900 units at $12.99, with ▲ 28.6% MoM change. On the growth side, B0CLR7GGQQ leads positive momentum with ▲ 100.0% MoM growth on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07FL968K5
Waxness Sensi Clear Amethyst Soft Wax Tin 14 oz (400 g) – Rosin-Free Clear Gel Formula with Neuro-Active Comfort Complex – Made in Italy
Price
$12.99
Rating
4.3
Reviews
74
Latest month sales
B078VRJDZ5
Got2B Metallics Permanent Hair Dye, Amethyst Chrome M69, Upto 30 Washes | Cool shimmering tones, Lasts up to 30 washes, Easy at-home application, Complete kit for women and men, 1 Kit included
Price
$11.97
Rating
4.4
Reviews
5.2K
Latest month sales
B0CLR7GGQQ
MAIBAOTA 60 mm Amethyst Crystal Natural Heart Stone Crystal Gifts | Love Reiki Polished Gemstones Meditation Crystal Gifts for Chirstmas Valentines Mothers Day Spiritual Gifts for Women Sister
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.3
Reviews
174
Latest month sales
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