Amazon.co.uk Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Amazon.co.uk sales on Amazon US totaled 126,700 units in July 2026 (▲ 1.4% vs. the prior month), generating an estimated $1,894,614 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 96.3% of unit volume and 94.8% of revenue, while a typical listing is priced at $17.29. The keyword itself pulled 3,219 Amazon queries over the same period (▼ 74.1% MoM).

Zooming out to the 12-month window ending July 2026, the amazon.co.uk Top 50 moved 1,571,100 units and $24,425,171 in cumulative sales — an average of 130,925 units and $2,035,431 per month. Monthly throughput topped out at 155,200 units in November 2025 and dipped to 113,950 in May 2026, leaving the latest reading 7.9% higher than August 2025.

1.6MTotal units sold · Last 12 months
$24.4MTotal revenue · Last 12 months
3.2K▼ 74.1% MoM
Monthly search volume
$17.29Avg. price · July 2026

Amazon.co.uk Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales117.5K
Revenue$1.9M

2025/09

Sales121.9K
Revenue$2.1M

2025/10

Sales133.4K
Revenue$2.1M

2025/11

Sales155.2K
Revenue$2.4M

2025/12

Sales149K
Revenue$2.4M

2026/01

Sales133.4K
Revenue$2M

2026/02

Sales142.3K
Revenue$2.3M

2026/03

Sales127.2K
Revenue$1.9M

2026/04

Sales125.7K
Revenue$1.9M

2026/05

Sales114K
Revenue$1.7M

2026/06

Sales124.9K
Revenue$1.9M
126.7K

2026/07

Sales126.7K
Revenue$1.9M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

126.7K

▲ 1.4% MoM

Monthly Revenue 2026/07

$1.9M

▲ 1.5% MoM

Top 10 Market Share 2026/07

96.3%

See the Top 10 ASINs driving 96.3% of sales

Amazon.co.uk Market Share & Sales Concentration on Amazon US — July 2026

The most-sold amazon.co.uk listing on Amazon US in July 2026 is ASIN B00LH3DMUO (Brand: Amazon Basics), which sold 100,000 units at $13.70 apiece — equal to 78.9% of every unit tracked in this report and 10.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 122,000 units and $1,796,090 in July 2026 — 96.3% of unit volume and 94.8% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Amazon.co.uk' on Amazon

July 2026
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96.3% Volume Share 122K units sold
94.8% Revenue Share $1.8M estimated
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Top 5 Volume Share breakdown

B00LH3DMUO 78.9%
B004U429AQ 7.9%
B08M2L3Z19 3.2%
B0FRG6SPPF 2.4%
B0FRM23119 0.8%
Others 6.9%
#1
Amazon Basics AAA Long-Lasting Alkaline Batteries, 36-Count, 1.5 Volt, Reliable Performance, 10-Year Shelf Life, Emergency Storage

B00LH3DMUO

Amazon Basics AAA Long-Lasting Alkaline Batteries, 36-Count, 1.5 Volt, Reliable Performance, 10-Year Shelf Life, Emergency Storage

$13.70· 4.7·676.8K reviews
Monthly Sales

100K

▲ 0.0%

vs. prior month

Revenue

$1.4M

latest month

Monthly Trend

12-month trend

#2
Energizer Energizer AA Batteries, MAX Double AA Battery Alkaline, 24 Count

B004U429AQ

Energizer Energizer AA Batteries, MAX Double AA Battery Alkaline, 24 Count

$18.19· 4.7·110.3K reviews
Monthly Sales

10K

▲ 25.0%

vs. prior month

Revenue

$156.3K

latest month

Monthly Trend

12-month trend

#3
Duracell CR123A 3V Lithium Battery, 12 Count, 10-Year Storage, High Power

B08M2L3Z19

Duracell CR123A 3V Lithium Battery, 12 Count, 10-Year Storage, High Power

$43.99· 4.8·6.4K reviews
Monthly Sales

4K

▼ 20.0%

vs. prior month

Revenue

$172.6K

latest month

Monthly Trend

12-month trend

#4
WIHOLL 3/4 Length Sleeve Womens Tops Boho V Neck Lace Shirt Trendy Blouses Dressy Casual Vacation Clothes S-3XL

B0FRG6SPPF

WIHOLL 3/4 Length Sleeve Womens Tops Boho V Neck Lace Shirt Trendy Blouses Dressy Casual Vacation Clothes S-3XL

$9.99· 4.2·4.8K reviews
Monthly Sales

3K

▲ 0.0%

vs. prior month

Revenue

$27.3K

latest month

Monthly Trend

12-month trend

#5
WIHOLL 3/4 Length Sleeve Womens Tops Boho V Neck Lace Shirt Trendy Blouses Dressy Casual Vacation Clothes S-3XL

B0FRM23119

WIHOLL 3/4 Length Sleeve Womens Tops Boho V Neck Lace Shirt Trendy Blouses Dressy Casual Vacation Clothes S-3XL

$12.99· 4.2·4.8K reviews
Monthly Sales

1K

vs. prior month

Revenue

$13K

latest month

Monthly Trend

12-month trend

#6
Mens Wrinkle Free Dress Shirts Regular Fit Business Button Down Shirt Formal Long Sleeve Wedding Stretch Shirts

B0FCYQV4D5

Mens Wrinkle Free Dress Shirts Regular Fit Business Button Down Shirt Formal Long Sleeve Wedding Stretch Shirts

$17.99· 4.5·1.4K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$16.7K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Amazon.co.uk Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Amazon Basics is the best-performing amazon.co.uk brand in July 2026, moving 100,000 units across 1 ASIN for 82.0% of Top 10 volume. Energizer follows with 10,000 units (8.2%), ahead of DURACELL on 4,000 units (3.3%).

With 8 brands splitting the Top 10 and 93.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.70 to $43.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

82.0%
8.2%
Amazon Basics
Energizer
DURACELL
Other brands
1

Amazon Basics

1 ASIN in Top 10

82.0%

Units

100K

Revenue

$1.4M

Avg. price

$13.70

  • Amazon Basics AAA Long-Lasting Alkaline Batteries, 36-Count, 1.5 Volt, Reliable Performance, 10-Year Shelf Life, Emergency Storage

    B00LH3DMUO

    $13.70·4.7·676.8K revs

    Amazon Basics AAA Long-Lasting Alkaline Batteries, 36-Count, 1.5 Volt, Reliable Performance, 10-Year Shelf Life, Emergency Storage

    Units sold100K
2

Energizer

1 ASIN in Top 10

8.2%

Units

10K

Revenue

$156.3K

Avg. price

$18.19

  • Energizer Energizer AA Batteries, MAX Double AA Battery Alkaline, 24 Count

    B004U429AQ

    $18.19·4.7·110.3K revs

    Energizer Energizer AA Batteries, MAX Double AA Battery Alkaline, 24 Count

    Units sold10K
3

DURACELL

1 ASIN in Top 10

3.3%

Units

4K

Revenue

$172.6K

Avg. price

$43.99

  • Duracell CR123A 3V Lithium Battery, 12 Count, 10-Year Storage, High Power

    B08M2L3Z19

    $43.99·4.8·6.4K revs

    Duracell CR123A 3V Lithium Battery, 12 Count, 10-Year Storage, High Power

    Units sold4K

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