Alcohol Free Witch Hazel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Alcohol Free Witch Hazel sales on Amazon US totaled 168,300 units in July 2026 (▼ 12.3% vs. the prior month), generating an estimated $1,335,685 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.0% of unit volume and 70.4% of revenue, while a typical listing is priced at $12.30. The keyword itself pulled 13,554 Amazon queries over the same period (▼ 13.7% MoM).
Zooming out to the 12-month window ending July 2026, the alcohol free witch hazel Top 50 moved 1,884,950 units and $15,795,453 in cumulative sales — an average of 157,079 units and $1,316,288 per month. Monthly throughput topped out at 191,850 units in June 2026 and dipped to 89,200 in May 2026, leaving the latest reading 4.0% higher than August 2025.
Alcohol Free Witch Hazel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
168.3K
▼ 12.3% MoM
Monthly Revenue 2026/07
$1.3M
▼ 19.6% MoM
Top 10 Market Share 2026/07
79.0%
Alcohol Free Witch Hazel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold alcohol free witch hazel listing on Amazon US in July 2026 is ASIN B0BTRTWWKC (Brand: T.N. Dickinson's), which sold 30,000 units at $4.97 apiece — equal to 17.8% of every unit tracked in this report.
The Top 10 ASINs account for 133,000 units and $940,840 in July 2026 — 79.0% of unit volume and 70.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Alcohol Free Witch Hazel' on Amazon
July 2026
Is 79.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BTRTWWKC
T.N. Dickinson's Witch Hazel Moisturizing Astringent | Alcohol Free | 16 Oz | Calms, Nourishes & Hydrates Skin; for Face & Body
30K
▲ 0.0%vs. prior month
$165.6K
latest month
12-month trend
B09HH958QK
Amazon Basics Witch Hazel USP Astringent for Oily Skin, Relief from Irritation and Redness, Unscented, 16 Fluid Ounces (Previously Solimo)
30K
▲ 0.0%vs. prior month
$118.2K
latest month
12-month trend
B082G1PXB5
Thayers Blemish Clearing Acne Pads, Salicylic Acid Acne Treatment for Face, Pore Reducing, Exfoliating, and Soothing Skincare, Witch Hazel Toner Pads, 60 Ct
20K
▼ 33.3%vs. prior month
$199.4K
latest month
12-month trend
B000GCQ04C
Dickinson's Witch Hazel Pore Perfecting Toner | 16 Fl Oz | 100% Natural Distilled Witch Hazel; America's #1 Toner; Refines Pores, Removes Impurities & Oil
10K
▲ 11.1%vs. prior month
$58.4K
latest month
12-month trend
B00KX32J26
Dickinson's Witch Hazel Hydrating Toner with Rosewater | 16 Fl Oz | Alcohol-Free, Enhanced 100% Natural Formula; Hydrates, Soothes & Balances Skin
10K
▲ 0.0%vs. prior month
$58.4K
latest month
12-month trend
B015D6BA0Y
T.N. Dickinson's Witch Hazel Soothing Cleansing Cloths | 25 Wipes | Removes Dirt, Oil & Impurities; for Oily, Irritated, Red, Blemished & Sensitive Skin
10K
▲ 0.0%vs. prior month
$59.7K
latest month
12-month trend
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Best Alcohol Free Witch Hazel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
T.N. Dickinson's is the best-performing alcohol free witch hazel brand in July 2026, moving 44,000 units across 3 ASINs for 33.1% of Top 10 volume. THAYERS follows with 34,000 units (25.6%), ahead of Amazon Basics on 30,000 units (22.6%).
With 5 brands splitting the Top 10 and 81.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.91 to $12.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
T.N. Dickinson's
3 ASINs in Top 10
33.1%
Units
44K
Revenue
$256.9K
Avg. price
$6.28
B0BTRTWWKC
$4.97·★4.8·8.9K revsT.N. Dickinson's Witch Hazel Moisturizing Astringent | Alcohol Free | 16 Oz | Calms, Nourishes & Hydrates Skin; for Face & Body
Units sold30KB015D6BA0Y
$5.97·★4.8·12.3K revsT.N. Dickinson's Witch Hazel Soothing Cleansing Cloths | 25 Wipes | Removes Dirt, Oil & Impurities; for Oily, Irritated, Red, Blemished & Sensitive Skin
Units sold10KB000VV0E90
$7.89·★4.7·12.7K revsT.N. Dickinson's Witch Hazel 100% Natural Astringent | 8 Fl Oz | Pure Witch Hazel, Fragrance Free; Cleanses & Soothes Skin; Clinical Grade; for Face & Body
Units sold4K
THAYERS
3 ASINs in Top 10
25.6%
Units
34K
Revenue
$383.3K
Avg. price
$12.49
B082G1PXB5
$9.97·★4.6·7.5K revsThayers Blemish Clearing Acne Pads, Salicylic Acid Acne Treatment for Face, Pore Reducing, Exfoliating, and Soothing Skincare, Witch Hazel Toner Pads, 60 Ct
Units sold20KB0BQCRH6D8
$12.67·★4.6·7K revsTHAYERS Milky Face Toner Skin Care with Snow Mushroom Tremella and Hyaluronic Acid, Natural Gentle Facial Toner, for Dry and Sensitive Skin, 355mL
Units sold10KB082G1FSWR
$14.84·★4.6·3.3K revsThayers Blemish Clearing Salicylic Acid Toner, Acne Treatment Face Toner with 2% Salicylic Acid, Soothing and Non-Stripping Skin Care, 12 Fl Oz
Units sold4K
Amazon Basics
1 ASIN in Top 10
22.6%
Units
30K
Revenue
$118.2K
Avg. price
$3.91
B09HH958QK
$3.91·★4.8·9.7K revsAmazon Basics Witch Hazel USP Astringent for Oily Skin, Relief from Irritation and Redness, Unscented, 16 Fluid Ounces (Previously Solimo)
Units sold30K
Trending Alcohol Free Witch Hazel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000VV0E90 booked 4K units at $7.89, with ▲ 33.3% MoM change. On the growth side, B00MLZF9YE leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0FYRJNRCT close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000VV0E90
T.N. Dickinson's Witch Hazel 100% Natural Astringent | 8 Fl Oz | Pure Witch Hazel, Fragrance Free; Cleanses & Soothes Skin; Clinical Grade; for Face & Body
Price
$7.89
Rating
4.7
Reviews
12.7K
Latest month sales
B00MLZF9YE
Dickinson's Witch Hazel Cleansing Cloths with Aloe | 25 Extra-Large Cloths | 100% Natural Distilled Witch Hazel; Cleanses & Refreshes Skin, Extra Large Cloths
Price
$7.49
Rating
4.6
Reviews
9.1K
Latest month sales
B0FYRJNRCT
RAW MATERIALS Witch Hazel Distillate, Alcohol-Free, Fragrance-Free, Natural Astringent Toner for Face, Skin Brightening, 8oz Glass Bottle
Unlock to view ASIN details and product titles
Price
$16.95
Rating
4.6
Reviews
16
Latest month sales
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