Airwick Essential Mist Refills Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Airwick Essential Mist Refills sales on Amazon US totaled 213,700 units in July 2026 (▼ 10.4% vs. the prior month), generating an estimated $3,487,004 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.5% of unit volume and 58.3% of revenue, while a typical listing is priced at $15.00. The keyword itself pulled 24,034 Amazon queries over the same period (▲ 15.6% MoM).
Zooming out to the 12-month window ending July 2026, the airwick essential mist refills Top 50 moved 2,289,400 units and $37,105,797 in cumulative sales — an average of 190,783 units and $3,092,150 per month. Monthly throughput topped out at 251,100 units in October 2025 and dipped to 109,700 in May 2026, leaving the latest reading 6.4% higher than August 2025.
Airwick Essential Mist Refills Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
213.7K
▼ 10.4% MoM
Monthly Revenue 2026/07
$3.5M
▼ 14.2% MoM
Top 10 Market Share 2026/07
50.5%
Airwick Essential Mist Refills Market Share & Sales Concentration on Amazon US — July 2026
The most-sold airwick essential mist refills listing on Amazon US in July 2026 is ASIN B07QPRV62S (Brand: Air Wick), which sold 20,000 units at $21.85 apiece — equal to 9.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 108,000 units and $2,032,290 in July 2026 — 50.5% of unit volume and 58.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Airwick Essential Mist Refills' on Amazon
July 2026
Is 50.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07QPRV62S
Air Wick Plug In Refills, Lavender & Chamomile, Essential Oils,10 count | A 10-count Lavender & Chamomile plug-in air freshener refill pack, infused with essential oils. Air Wick air fresheners.
20K
▼ 33.3%vs. prior month
$445K
latest month
12-month trend
B0BKH5W88Y
Glade PlugIns Air Freshener Refills, Cashmere Woods, 10 Count | 0.67 fl oz Each, Includes 10 Refills, Scented and Essential Oils for Home and Bathroom Use, Fits Glade PlugIn Warmer
10K
▼ 50.0%vs. prior month
$189.2K
latest month
12-month trend
B0D9C5FPP8
Febreze Plug Scent Booster Starter Kit – Air Freshener, Oil Diffuser, Continuous Scent Device, Includes 2 Gain Refills
10K
▲ 66.7%vs. prior month
$157.3K
latest month
12-month trend
B07QKL4W1V
Air Wick Plug In Refills with Essential Oils, Fresh Linen, 10 count | A 10 count Fresh Linen pack of plug-in scented oil refills, infused with essential oils for Air Wick air fresheners.
10K
▼ 50.0%vs. prior month
$223.2K
latest month
12-month trend
B07QLQ3QP5
Air Wick Plug In Refills Fresh Waters, Essential Oils,10 Count | Air Wick plug refills for plug-in warmers bring Fresh Waters home fragrance to bathrooms, kitchens, living rooms.
10K
▲ 0.0%vs. prior month
$222.5K
latest month
12-month trend
B07QMQ8H5Q
Air Wick Plug-In Scented Oil Refills, Hawaii with Essential Oils, 10 Count | Air Wick Plug-In Scented Oil Refills, Hawaii Exotic Papaya and Hibiscus Flower Air Freshener in a 10-count pack.
10K
▲ 0.0%vs. prior month
$218.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Airwick Essential Mist Refills Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Air Wick is the best-performing airwick essential mist refills brand in July 2026, moving 88,000 units across 8 ASINs for 81.5% of Top 10 volume. Glade follows with 10,000 units (9.3%), ahead of Febreze on 10,000 units (9.3%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.96 to $20.18, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Air Wick
8 ASINs in Top 10
81.5%
Units
88K
Revenue
$1.7M
Avg. price
$19.60
B07QPRV62S
$21.85·★4.7·44.1K revsAir Wick Plug In Refills, Lavender & Chamomile, Essential Oils,10 count | A 10-count Lavender & Chamomile plug-in air freshener refill pack, infused with essential oils. Air Wick air fresheners.
Units sold20KB07QKL4W1V
$32.45·★4.7·32.6K revsAir Wick Plug In Refills with Essential Oils, Fresh Linen, 10 count | A 10 count Fresh Linen pack of plug-in scented oil refills, infused with essential oils for Air Wick air fresheners.
Units sold10KB07QLQ3QP5
$22.46·★4.7·28.4K revsAir Wick Plug In Refills Fresh Waters, Essential Oils,10 Count | Air Wick plug refills for plug-in warmers bring Fresh Waters home fragrance to bathrooms, kitchens, living rooms.
Units sold10KB07QMQ8H5Q
$21.05·★4.7·46.8K revsAir Wick Plug-In Scented Oil Refills, Hawaii with Essential Oils, 10 Count | Air Wick Plug-In Scented Oil Refills, Hawaii Exotic Papaya and Hibiscus Flower Air Freshener in a 10-count pack.
Units sold10KB08S2XV852
$13.98·★4.7·29.9K revsAir Wick Essential Mist, Lavender & Almond Blossom Diffuser Refill, 3 count | Air Wick Essential Mist refills, Lavender & Almond Blossom scent, infused with Essential Oil, Diffuser refill, air freshener
Units sold10KB07QWLN1JV
$21.03·★4.6·7.8K revsAir Wick Plug-In Refills, Summer Delights, Essential Oils, 10 Count | Summer Delights home fragrance infused with essential oils for Air Wick plugins warmers, includes 10 refills, Air Freshener
Units sold10KB075HP5G2D
$9.98·★4.4·37.9K revsAir Wick Essential Mist Starter Kit, Diffuser + 1 Refill, Lavender and Almond Blossom, Air Freshener, Essential Oils
Units sold9KB0FT935457
$13.98·★4.7·13.7K revsAir Wick Plug in Scented Oil Refills, 6 Count, Brown Sugar and Vanilla, Air Freshener, Essential Oils
Units sold9K
Glade
1 ASIN in Top 10
9.3%
Units
10K
Revenue
$189.2K
Avg. price
$20.18
B0BKH5W88Y
$20.18·★4.7·20.1K revsGlade PlugIns Air Freshener Refills, Cashmere Woods, 10 Count | 0.67 fl oz Each, Includes 10 Refills, Scented and Essential Oils for Home and Bathroom Use, Fits Glade PlugIn Warmer
Units sold10K
Febreze
1 ASIN in Top 10
9.3%
Units
10K
Revenue
$157.3K
Avg. price
$15.96
B0D9C5FPP8
$15.96·★4.6·6K revsFebreze Plug Scent Booster Starter Kit – Air Freshener, Oil Diffuser, Continuous Scent Device, Includes 2 Gain Refills
Units sold10K
Trending Airwick Essential Mist Refills Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0BNLQJMM3 leads positive momentum with ▲ 300.0% MoM growth on 8K units, with B0FT91D8F5 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BNLQJMM3
Air Wick Essential Mist Starter Kit (Gadget + 1 Refill), Linen & Petals, Air Freshener, Essential Oils
Price
$9.98
Rating
4.5
Reviews
971
Latest month sales
B0FT91D8F5
Air Wick Plug-In Scented Oil Refills, 4 Count, Warm Woods & Jasmine, Air Freshener, Essential Oils
Price
$9.99
Rating
4.6
Reviews
259
Latest month sales
B098BKTLY4
Air Wick Air Freshener Plug In Refills, Bonfire & Crisp Fall Air, 5 Count | Air Wick Plug in Diffuser refills, Bonfire & Crisp Fall Air scent, infused with essential oils for fall scent, Air Freshener
Unlock to view ASIN details and product titles
Price
$11.99
Rating
4.6
Reviews
5.3K
Latest month sales
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