Aftersun Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Aftersun sales on Amazon US totaled 137,600 units in July 2026 (▼ 36.6% vs. the prior month), generating an estimated $1,739,323 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.4% of unit volume and 70.5% of revenue, while a typical listing is priced at $13.60. The keyword itself pulled 16,346 Amazon queries over the same period (▼ 12.8% MoM).
Zooming out to the 12-month window ending July 2026, the aftersun Top 50 moved 737,650 units and $9,189,539 in cumulative sales — an average of 61,471 units and $765,795 per month. Monthly throughput topped out at 217,100 units in June 2026 and dipped to 14,150 in October 2025, leaving the latest reading 192.8% higher than August 2025.
Aftersun Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
137.6K
▼ 36.6% MoM
Monthly Revenue 2026/07
$1.7M
▼ 36.4% MoM
Top 10 Market Share 2026/07
73.4%
Aftersun Market Share & Sales Concentration on Amazon US — July 2026
The most-sold aftersun listing on Amazon US in July 2026 is ASIN B07BH4DD2M (Brand: Hawaiian Tropic), which sold 30,000 units at $10.86 apiece — equal to 21.8% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 101,000 units and $1,226,700 in July 2026 — 73.4% of unit volume and 70.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Aftersun' on Amazon
July 2026
Is 73.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07BH4DD2M
Hawaiian Tropic After Sun Body Butter with Coconut Oil, 8 Oz
30K
▼ 50.0%vs. prior month
$329.1K
latest month
12-month trend
B004YAUZQG
Sun Bum Cool Down Aloe Vera After Sun Gel - 8 oz | Vegan, After Sun Care to Soothe and Hydrate Sunburn, with Vitamin E
10K
▲ 0.0%vs. prior month
$114.9K
latest month
12-month trend
B010D05WSG
Banana Boat Moisturizing After Sun Lotion with Aloe, 16 Fl Oz | After sun care moisturizer, Tan extender lotion, Contains aloe and Vitamin E, 12 hour skin hydration
9K
▼ 10.0%vs. prior month
$55.2K
latest month
12-month trend
B08Q2QK7F1
Hawaiian Tropic Weightless Hydration After Sun Lotion, 6 Fl Oz (2 Pack) | 24 hour moisturizing after sun care, Hydrating lotion with aloe and shea butter, Coconut papaya scent, Lightweight texture
9K
▼ 55.0%vs. prior month
$137.3K
latest month
12-month trend
B0FST2QMCX
After Sun Soothing Lotion, Lightweight Formula with Shea Butter, Soothes and Moisturizes, Proven to Reduce the Look of Redness, Instant Hydration, Vegan, Hypoallergenic, 6 oz.
9K
▼ 10.0%vs. prior month
$96K
latest month
12-month trend
B001FWXJ4G
EMCW9 Ultra Hydrating Aloe Vera Gel by Sunburnt 6 Ounce,Clear,SUNB21006
7K
▼ 30.0%vs. prior month
$55.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Aftersun Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hawaiian Tropic is the best-performing aftersun brand in July 2026, moving 46,000 units across 3 ASINs for 45.5% of Top 10 volume. Sun Bum follows with 16,000 units (15.8%), ahead of Banana Boat on 9,000 units (8.9%).
With 7 brands splitting the Top 10 and 70.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.97 to $13.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hawaiian Tropic
3 ASINs in Top 10
45.5%
Units
46K
Revenue
$578K
Avg. price
$13.94
B07BH4DD2M
$10.86·★4.5·15.6K revsHawaiian Tropic After Sun Body Butter with Coconut Oil, 8 Oz
Units sold30KB08Q2QK7F1
$14.99·★4.8·25K revsHawaiian Tropic Weightless Hydration After Sun Lotion, 6 Fl Oz (2 Pack) | 24 hour moisturizing after sun care, Hydrating lotion with aloe and shea butter, Coconut papaya scent, Lightweight texture
Units sold9KB08Q2R18HH
$15.98·★4.8·6.5K revsHawaiian Tropic Lime Coolada After Sun Lotion, 16 Fl Oz (2 Pack) | Moisturizing after sun care, Lime scented lotion with aloe, Contains cocoa and shea butters, 12 hour hydrating skin care
Units sold7K
Sun Bum
2 ASINs in Top 10
15.8%
Units
16K
Revenue
$191.9K
Avg. price
$12.34
B004YAUZQG
$11.49·★4.7·9K revsSun Bum Cool Down Aloe Vera After Sun Gel - 8 oz | Vegan, After Sun Care to Soothe and Hydrate Sunburn, with Vitamin E
Units sold10KB004YAUZKM
$13.19·★4.7·9.5K revsSun Bum Cool Down Aloe Vera Lotion - 8 oz | Vegan After Sun Care with Cocoa Butter to Soothe and Hydrate Sunburn with Vitamin E
Units sold6K
Banana Boat
1 ASIN in Top 10
8.9%
Units
9K
Revenue
$55.2K
Avg. price
$5.97
B010D05WSG
$5.97·★4.4·1.5K revsBanana Boat Moisturizing After Sun Lotion with Aloe, 16 Fl Oz | After sun care moisturizer, Tan extender lotion, Contains aloe and Vitamin E, 12 hour skin hydration
Units sold9K
Trending Aftersun Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B079P7J5DK booked 7K units at $6.74, with ▼ 22.2% MoM change. On the growth side, B076Q9JV91 leads positive momentum with ▲ 400.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B079P7J5DK
Badger Organic Aloe Vera Gel, Cooling, Fair Trade, Face & Body, 4 fl oz | 96% Pure, Unscented, Cooling Soothing Sunburn Relief, Vegan Fair Trade Hypoallergenic, Aloe vera gel for skin
Price
$6.74
Rating
4.7
Reviews
1.9K
Latest month sales
B076Q9JV91
Hawaiian Tropic Weightless Hydration After Sun Lotion, 6 Fl Oz | 24 hour moisturizing after sun care, Hydrating lotion with aloe and shea butter, Coconut papaya scent, Lightweight texture
Price
$7.69
Rating
4.8
Reviews
25K
Latest month sales
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