Ad Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ad sales on Amazon US totaled 31,300 units in July 2026 (▲ 0.2% vs. the prior month), generating an estimated $483,082 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 95.8% of unit volume and 86.2% of revenue, while a typical listing is priced at $41.56. The keyword itself pulled 34,731 Amazon queries over the same period (▲ 8.0% MoM).
Zooming out to the 12-month window ending July 2026, the ad Top 50 moved 381,750 units and $5,385,146 in cumulative sales — an average of 31,813 units and $448,762 per month. Monthly throughput topped out at 35,400 units in April 2026 and dipped to 17,100 in May 2026, leaving the latest reading 16.6% higher than August 2025.
Ad Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
31.3K
▲ 0.2% MoM
Monthly Revenue 2026/07
$483.1K
▲ 0.8% MoM
Top 10 Market Share 2026/07
95.8%
Ad Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ad listing on Amazon US in July 2026 is ASIN B016I2JUWM (Brand: A+D), which sold 10,000 units at $14.47 apiece — equal to 31.9% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 30,000 units and $416,207 in July 2026 — 95.8% of unit volume and 86.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ad' on Amazon
July 2026
Is 95.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B016I2JUWM
A+D Original Diaper Rash Ointment Prevents & Treats Diaper Rash, Moisturizing Skin Protectant with Vitamins A & D, Healing Skin Ointment for Dry and Cracked Skin 16 oz
10K
▲ 0.0%vs. prior month
$144.7K
latest month
12-month trend
B0D6WHPMMK
A+D Overnight Healing Diaper Rash Ointment, with Vitamins, Lavender, 3.6 Oz | Soothes, Protects and Relieves Irritated Skin Overnight with Vitamins A and D, Colloidal Oatmeal & Lavender
6K
▼ 14.3%vs. prior month
$36.3K
latest month
12-month trend
B0F9LFZ4L3
A+D Antimicrobial Hydrogel Spray with Hypochlorous Acid Spray for Skin, 4oz | Hypochlorous acid diaper rash spray. Helps heal rashes & skin irritations. Sting-free, safe for all ages.
5K
▲ 25.0%vs. prior month
$34.4K
latest month
12-month trend
B07JN3623Z
A+D Original Diaper Rash Ointment, 1 Pound Jar Pack of 2 | Skin Protectant Treats and Prevents Diaper Rash with Vitamins A and D, Healing Ointment for Dry and Cracked Skin
3K
▲ 0.0%vs. prior month
$82.3K
latest month
12-month trend
B0DVBWGWHX
A+D Incontinence Support Skin Protectant & Rash Ointment – Treats & Prevents Incontinence Rash, Soothes Chafed Skin, Odor Neutralizing Technology - 3.5oz
2K
▲ 0.0%vs. prior month
$16.3K
latest month
12-month trend
B0C299MHKN
Project AD Life Good Morning Detox and Performance Drink, Naturally Flavored and Formulated with L-GLutamine, Apple Cider Vinegar, and Aloe Vera (24 Servings, Fresh Pressed Orange Juice)
1K
▲ 0.0%vs. prior month
$40.3K
latest month
12-month trend
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Best Ad Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
A+D is the best-performing ad brand in July 2026, moving 27,900 units across 7 ASINs for 93.0% of Top 10 volume. PROJECT AD LLC follows with 1,600 units (5.3%), ahead of Dynarex on 500 units (1.7%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.35 to $39.19, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
A+D
7 ASINs in Top 10
93.0%
Units
27.9K
Revenue
$341.5K
Avg. price
$13.35
B016I2JUWM
$14.47·★4.8·41K revsA+D Original Diaper Rash Ointment Prevents & Treats Diaper Rash, Moisturizing Skin Protectant with Vitamins A & D, Healing Skin Ointment for Dry and Cracked Skin 16 oz
Units sold10KB0D6WHPMMK
$6.48·★4.7·2.2K revsA+D Overnight Healing Diaper Rash Ointment, with Vitamins, Lavender, 3.6 Oz | Soothes, Protects and Relieves Irritated Skin Overnight with Vitamins A and D, Colloidal Oatmeal & Lavender
Units sold6KB0F9LFZ4L3
$6.97·★4.6·2K revsA+D Antimicrobial Hydrogel Spray with Hypochlorous Acid Spray for Skin, 4oz | Hypochlorous acid diaper rash spray. Helps heal rashes & skin irritations. Sting-free, safe for all ages.
Units sold5KB07JN3623Z
$27.99·★4.8·2.7K revsA+D Original Diaper Rash Ointment, 1 Pound Jar Pack of 2 | Skin Protectant Treats and Prevents Diaper Rash with Vitamins A and D, Healing Ointment for Dry and Cracked Skin
Units sold3KB0DVBWGWHX
$8.09·★4.8·1.3K revsA+D Incontinence Support Skin Protectant & Rash Ointment – Treats & Prevents Incontinence Rash, Soothes Chafed Skin, Odor Neutralizing Technology - 3.5oz
Units sold2KB0DYVX2JLJ
$9.49·★4.8·4.1K revsA+D First Aid Healing Ointment, Dry Cracked Skin Protectant, 4 oz | Multipurpose Healing Ointment, Moisturizes Dry Skin and Protects Minor Cuts, Burns and Scrapes with Vitamins A and D
Units sold1KB0DJG3227K
$19.97·★4.8·679 revsA+D Overnight Healing Diaper Rash Ointment, Lavender & Oatmeal, 15.2oz Jar | Soothes, Protects & Relieves with Lavender & Colloidal Oatmeal Overnight, Healing Ointment for Red, Itchy, Irritated Skin
Units sold900
PROJECT AD LLC
2 ASINs in Top 10
5.3%
Units
1.6K
Revenue
$64.2K
Avg. price
$39.19
B0C299MHKN
$38.38·★4.3·207 revsProject AD Life Good Morning Detox and Performance Drink, Naturally Flavored and Formulated with L-GLutamine, Apple Cider Vinegar, and Aloe Vera (24 Servings, Fresh Pressed Orange Juice)
Units sold1KB0CWW11B99
$39.99·★4.6·111 revsPROJECT AD LLC Project AD Life Good Morning Detox and Performance Drink, Naturally Flavored and Formulated with L-GLutamine, Apple Cider Vinegar, and Aloe Vera (24 Servings, Summer Fruits)
Units sold600
Dynarex
1 ASIN in Top 10
1.7%
Units
500
Revenue
$10.4K
Avg. price
$20.87
B0BHM34517
$20.87·★4.7·6.5K revsDynarex Vitamins A & D Ointment, Ointment with Vitamin A and Vitamin D Skin Protectant, for Diaper Rash and Discomfort, White, 4 - 15 oz Jars of Dynarex Vitamins A & D Ointment
Units sold500
Trending Ad Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01ANSRF6A leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B0BHM34517 close behind at ▲ 66.7% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01ANSRF6A
Project AD Fiber+ Fiber Supplement - Supports Gut Health and Digestive Regularity, Fiber is Great for Weight Loss, Detox, Vegan Friendly - Fiber Powder, 16.4 Oz (Chocolate)
Price
$44.78
Rating
4.4
Reviews
15
Latest month sales
B0BHM34517
Dynarex Vitamins A & D Ointment, Ointment with Vitamin A and Vitamin D Skin Protectant, for Diaper Rash and Discomfort, White, 4 - 15 oz Jars of Dynarex Vitamins A & D Ointment
Price
$20.87
Rating
4.7
Reviews
6.5K
Latest month sales
B0F9LFZ4L3
A+D Antimicrobial Hydrogel Spray with Hypochlorous Acid Spray for Skin, 4oz | Hypochlorous acid diaper rash spray. Helps heal rashes & skin irritations. Sting-free, safe for all ages.
Unlock to view ASIN details and product titles
Price
$6.97
Rating
4.6
Reviews
2K
Latest month sales
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