Bible Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Bible sales on Amazon US totaled 32,400 units in July 2026 (▲ 5.1% vs. the prior month), generating an estimated $488,695 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 93.2% of unit volume and 94.5% of revenue, while a typical listing is priced at $13.85. The keyword itself pulled 456,826 Amazon queries over the same period (▲ 15.8% MoM).

Zooming out to the 12-month window ending July 2026, the bible Top 50 moved 361,800 units and $4,606,366 in cumulative sales — an average of 30,150 units and $383,864 per month. Monthly throughput topped out at 41,950 units in December 2025 and dipped to 14,300 in August 2025, leaving the latest reading 126.6% higher than August 2025.

361.8KTotal units sold · Last 12 months
$4.6MTotal revenue · Last 12 months
456.8K▲ 15.8% MoM
Monthly search volume
$13.85Avg. price · July 2026

Bible Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales14.3K
Revenue$91.8K

2025/09

Sales25.4K
Revenue$167.6K

2025/10

Sales23.4K
Revenue$155K

2025/11

Sales29.6K
Revenue$206.3K

2025/12

Sales42K
Revenue$643.9K

2026/01

Sales40.6K
Revenue$615.8K

2026/02

Sales32.1K
Revenue$439.8K

2026/03

Sales35.5K
Revenue$517.2K

2026/04

Sales36K
Revenue$529K

2026/05

Sales20.1K
Revenue$288.7K

2026/06

Sales30.4K
Revenue$462.5K
32.4K

2026/07

Sales32.4K
Revenue$488.7K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

32.4K

▲ 5.1% MoM

Monthly Revenue 2026/07

$488.7K

▲ 4.7% MoM

Top 10 Market Share 2026/07

93.2%

See the Top 10 ASINs driving 93.2% of sales

Bible Market Share & Sales Concentration on Amazon US — July 2026

The most-sold bible listing on Amazon US in July 2026 is ASIN B0FYGZW796 (Brand: SPIRAL BIBLE), which sold 7,000 units at $40.00 apiece — equal to 21.6% of every unit tracked in this report and 17% ahead of the No. 2 listing.

The Top 10 ASINs account for 30,200 units and $461,678 in July 2026 — 93.2% of unit volume and 94.5% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Bible' on Amazon

July 2026
ASINSIGHT Logo
93.2% Volume Share 30.2K units sold
94.5% Revenue Share $461.7K estimated
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Top 5 Volume Share breakdown

B0FYGZW796 21.6%
B0CM8PQ19S 18.5%
B0BLG87HCY 12.3%
B0GF2Q9CDR 12.3%
B0F6NWKG9H 9.3%
Others 25.9%
#1
Official Spiral Bible in a Year, 52 Week Bible Study Guide (Floral) | 52-Week Guided Reading Plan, Daily Devotional & Bible Study Journal for Women, Adults & Teens, Wide Margins for Notes, 8.5x11

B0FYGZW796

Official Spiral Bible in a Year, 52 Week Bible Study Guide (Floral) | 52-Week Guided Reading Plan, Daily Devotional & Bible Study Journal for Women, Adults & Teens, Wide Margins for Notes, 8.5x11

$40.00· 4.6·1.1K reviews
Monthly Sales

7K

▲ 0.0%

vs. prior month

Revenue

$280K

latest month

Monthly Trend

12-month trend

#2
Taja Bible Tabs, 75 Large Print Index Tabs for Women & Men | 66 Old & New Testament Tabs Extra 9 Blank Tabs for Study Bibles, Large Print for Easy Navigation, Boho Theme

B0CM8PQ19S

Taja Bible Tabs, 75 Large Print Index Tabs for Women & Men | 66 Old & New Testament Tabs Extra 9 Blank Tabs for Study Bibles, Large Print for Easy Navigation, Boho Theme

$3.99· 4.8·8.4K reviews
Monthly Sales

6K

▲ 0.0%

vs. prior month

Revenue

$21.6K

latest month

Monthly Trend

12-month trend

#3
Mr. Pen- Bible Tabs, 75 Boho Theme Laminated Tabs for Women and Men | Tabs for Study Bible, Large Print Bible Index Tabs, Book Labels, Mr. Pen Bible Tabs

B0BLG87HCY

Mr. Pen- Bible Tabs, 75 Boho Theme Laminated Tabs for Women and Men | Tabs for Study Bible, Large Print Bible Index Tabs, Book Labels, Mr. Pen Bible Tabs

$5.99· 4.7·30.8K reviews
Monthly Sales

4K

▲ 0.0%

vs. prior month

Revenue

$23.4K

latest month

Monthly Trend

12-month trend

#4
66-Page Bible Study Guides and Devotional Journal with Daily Scripture Quotes, Prayer Prompts, Cross-References, and Reflection Guides - A Comprehensive Year-Long Plan and Christian Gift

B0GF2Q9CDR

66-Page Bible Study Guides and Devotional Journal with Daily Scripture Quotes, Prayer Prompts, Cross-References, and Reflection Guides - A Comprehensive Year-Long Plan and Christian Gift

$9.98· 4.0·437 reviews
Monthly Sales

4K

▲ 33.3%

vs. prior month

Revenue

$42.6K

latest month

Monthly Trend

12-month trend

#5
UPAFEXXI-Bible Tabs with Book Summaries, 3D Gold Foil Embossed Lettering | Laminated Bible Tabs for Women and Men, Reposition Large Print Stickers, Easy to Read, 80 Chapters Labels for Easy Navigation

B0F6NWKG9H

UPAFEXXI-Bible Tabs with Book Summaries, 3D Gold Foil Embossed Lettering | Laminated Bible Tabs for Women and Men, Reposition Large Print Stickers, Easy to Read, 80 Chapters Labels for Easy Navigation

$6.39· 4.7·1.8K reviews
Monthly Sales

3K

▲ 0.0%

vs. prior month

Revenue

$25.1K

latest month

Monthly Trend

12-month trend

#6
Bible Verse Jar, Read Me When Bible Verses Jar, Christian Gifts for Women | Daily encouragement and prayer, Christian gifts for women, moms, daughters, friends, birthdays, graduation, Christmas

B0FF558Z3G

Bible Verse Jar, Read Me When Bible Verses Jar, Christian Gifts for Women | Daily encouragement and prayer, Christian gifts for women, moms, daughters, friends, birthdays, graduation, Christmas

$9.75· 4.7·662 reviews
Monthly Sales

3K

▲ 0.0%

vs. prior month

Revenue

$29.9K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Bible Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

SPIRAL BIBLE is the best-performing bible brand in July 2026, moving 7,000 units across 1 ASIN for 23.2% of Top 10 volume. Taja follows with 6,000 units (19.9%), ahead of Mr. Pen on 4,000 units (13.2%).

Volume is spread across 8 brands, with the top three holding 56.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.99 to $40.00, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

23.2%
19.9%
13.2%
43.7%
SPIRAL BIBLE
Taja
Mr. Pen
Other brands
1

SPIRAL BIBLE

1 ASIN in Top 10

23.2%

Units

7K

Revenue

$280K

Avg. price

$40.00

  • Official Spiral Bible in a Year, 52 Week Bible Study Guide (Floral) | 52-Week Guided Reading Plan, Daily Devotional & Bible Study Journal for Women, Adults & Teens, Wide Margins for Notes, 8.5x11

    B0FYGZW796

    $40.00·4.6·1.1K revs

    Official Spiral Bible in a Year, 52 Week Bible Study Guide (Floral) | 52-Week Guided Reading Plan, Daily Devotional & Bible Study Journal for Women, Adults & Teens, Wide Margins for Notes, 8.5x11

    Units sold7K
2

Taja

1 ASIN in Top 10

19.9%

Units

6K

Revenue

$21.6K

Avg. price

$3.99

  • Taja Bible Tabs, 75 Large Print Index Tabs for Women & Men | 66 Old & New Testament Tabs Extra 9 Blank Tabs for Study Bibles, Large Print for Easy Navigation, Boho Theme

    B0CM8PQ19S

    $3.99·4.8·8.4K revs

    Taja Bible Tabs, 75 Large Print Index Tabs for Women & Men | 66 Old & New Testament Tabs Extra 9 Blank Tabs for Study Bibles, Large Print for Easy Navigation, Boho Theme

    Units sold6K
3

Mr. Pen

1 ASIN in Top 10

13.2%

Units

4K

Revenue

$23.4K

Avg. price

$5.99

  • Mr. Pen- Bible Tabs, 75 Boho Theme Laminated Tabs for Women and Men | Tabs for Study Bible, Large Print Bible Index Tabs, Book Labels, Mr. Pen Bible Tabs

    B0BLG87HCY

    $5.99·4.7·30.8K revs

    Mr. Pen- Bible Tabs, 75 Boho Theme Laminated Tabs for Women and Men | Tabs for Study Bible, Large Print Bible Index Tabs, Book Labels, Mr. Pen Bible Tabs

    Units sold4K

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