Bible Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bible sales on Amazon US totaled 32,400 units in July 2026 (▲ 5.1% vs. the prior month), generating an estimated $488,695 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 93.2% of unit volume and 94.5% of revenue, while a typical listing is priced at $13.85. The keyword itself pulled 456,826 Amazon queries over the same period (▲ 15.8% MoM).
Zooming out to the 12-month window ending July 2026, the bible Top 50 moved 361,800 units and $4,606,366 in cumulative sales — an average of 30,150 units and $383,864 per month. Monthly throughput topped out at 41,950 units in December 2025 and dipped to 14,300 in August 2025, leaving the latest reading 126.6% higher than August 2025.
Bible Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
32.4K
▲ 5.1% MoM
Monthly Revenue 2026/07
$488.7K
▲ 4.7% MoM
Top 10 Market Share 2026/07
93.2%
Bible Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bible listing on Amazon US in July 2026 is ASIN B0FYGZW796 (Brand: SPIRAL BIBLE), which sold 7,000 units at $40.00 apiece — equal to 21.6% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 30,200 units and $461,678 in July 2026 — 93.2% of unit volume and 94.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bible' on Amazon
July 2026









Is 93.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0FYGZW796
Official Spiral Bible in a Year, 52 Week Bible Study Guide (Floral) | 52-Week Guided Reading Plan, Daily Devotional & Bible Study Journal for Women, Adults & Teens, Wide Margins for Notes, 8.5x11
7K
▲ 0.0%vs. prior month
$280K
latest month
12-month trend

B0CM8PQ19S
Taja Bible Tabs, 75 Large Print Index Tabs for Women & Men | 66 Old & New Testament Tabs Extra 9 Blank Tabs for Study Bibles, Large Print for Easy Navigation, Boho Theme
6K
▲ 0.0%vs. prior month
$21.6K
latest month
12-month trend

B0BLG87HCY
Mr. Pen- Bible Tabs, 75 Boho Theme Laminated Tabs for Women and Men | Tabs for Study Bible, Large Print Bible Index Tabs, Book Labels, Mr. Pen Bible Tabs
4K
▲ 0.0%vs. prior month
$23.4K
latest month
12-month trend

B0GF2Q9CDR
66-Page Bible Study Guides and Devotional Journal with Daily Scripture Quotes, Prayer Prompts, Cross-References, and Reflection Guides - A Comprehensive Year-Long Plan and Christian Gift
4K
▲ 33.3%vs. prior month
$42.6K
latest month
12-month trend

B0F6NWKG9H
UPAFEXXI-Bible Tabs with Book Summaries, 3D Gold Foil Embossed Lettering | Laminated Bible Tabs for Women and Men, Reposition Large Print Stickers, Easy to Read, 80 Chapters Labels for Easy Navigation
3K
▲ 0.0%vs. prior month
$25.1K
latest month
12-month trend

B0FF558Z3G
Bible Verse Jar, Read Me When Bible Verses Jar, Christian Gifts for Women | Daily encouragement and prayer, Christian gifts for women, moms, daughters, friends, birthdays, graduation, Christmas
3K
▲ 0.0%vs. prior month
$29.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bible Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SPIRAL BIBLE is the best-performing bible brand in July 2026, moving 7,000 units across 1 ASIN for 23.2% of Top 10 volume. Taja follows with 6,000 units (19.9%), ahead of Mr. Pen on 4,000 units (13.2%).
Volume is spread across 8 brands, with the top three holding 56.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.99 to $40.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SPIRAL BIBLE
1 ASIN in Top 10
23.2%
Units
7K
Revenue
$280K
Avg. price
$40.00

B0FYGZW796
$40.00·★4.6·1.1K revsOfficial Spiral Bible in a Year, 52 Week Bible Study Guide (Floral) | 52-Week Guided Reading Plan, Daily Devotional & Bible Study Journal for Women, Adults & Teens, Wide Margins for Notes, 8.5x11
Units sold7K
Taja
1 ASIN in Top 10
19.9%
Units
6K
Revenue
$21.6K
Avg. price
$3.99

B0CM8PQ19S
$3.99·★4.8·8.4K revsTaja Bible Tabs, 75 Large Print Index Tabs for Women & Men | 66 Old & New Testament Tabs Extra 9 Blank Tabs for Study Bibles, Large Print for Easy Navigation, Boho Theme
Units sold6K
Mr. Pen
1 ASIN in Top 10
13.2%
Units
4K
Revenue
$23.4K
Avg. price
$5.99

B0BLG87HCY
$5.99·★4.7·30.8K revsMr. Pen- Bible Tabs, 75 Boho Theme Laminated Tabs for Women and Men | Tabs for Study Bible, Large Print Bible Index Tabs, Book Labels, Mr. Pen Bible Tabs
Units sold4K
Trending Bible Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GF2Q9CDR leads positive momentum with ▲ 33.3% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0GF2Q9CDR
66-Page Bible Study Guides and Devotional Journal with Daily Scripture Quotes, Prayer Prompts, Cross-References, and Reflection Guides - A Comprehensive Year-Long Plan and Christian Gift
Price
$9.98
Rating
4.0
Reviews
437
Latest month sales
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