Activity Cube Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Activity Cube sales on Amazon US totaled 112,600 units in July 2026 (▼ 9.0% vs. the prior month), generating an estimated $3,672,788 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.2% of unit volume and 63.6% of revenue, while a typical listing is priced at $35.40. The keyword itself pulled 17,167 Amazon queries over the same period (▼ 6.6% MoM).

Zooming out to the 12-month window ending July 2026, the activity cube Top 50 moved 1,955,200 units and $84,707,620 in cumulative sales — an average of 162,933 units and $7,058,968 per month. Monthly throughput topped out at 472,650 units in December 2025 and dipped to 54,550 in May 2026, leaving the latest reading 18.8% higher than August 2025.

2MTotal units sold · Last 12 months
$84.7MTotal revenue · Last 12 months
17.2K▼ 6.6% MoM
Monthly search volume
$35.40Avg. price · July 2026

Activity Cube Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales94.8K
Revenue$2.9M

2025/09

Sales93.4K
Revenue$3M

2025/10

Sales131.8K
Revenue$6.9M

2025/11

Sales343K
Revenue$27.5M

2025/12

Sales472.6K
Revenue$17.6M

2026/01

Sales97.3K
Revenue$3.9M

2026/02

Sales147.8K
Revenue$4.1M

2026/03

Sales193.8K
Revenue$4.4M

2026/04

Sales89.9K
Revenue$3.5M

2026/05

Sales54.5K
Revenue$2.2M

2026/06

Sales123.7K
Revenue$5.2M
112.6K

2026/07

Sales112.6K
Revenue$3.7M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

112.6K

▼ 9.0% MoM

Monthly Revenue 2026/07

$3.7M

▼ 29.0% MoM

Top 10 Market Share 2026/07

62.2%

See the Top 10 ASINs driving 62.2% of sales

Activity Cube Market Share & Sales Concentration on Amazon US — July 2026

The most-sold activity cube listing on Amazon US in July 2026 is ASIN B0D9ZTW7PS (Brand: Schylling), which sold 20,000 units at $9.95 apiece — equal to 17.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 70,000 units and $2,336,290 in July 2026 — 62.2% of unit volume and 63.6% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Activity Cube' on Amazon

July 2026
ASINSIGHT Logo
62.2% Volume Share 70K units sold
63.6% Revenue Share $2.3M estimated
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Top 5 Volume Share breakdown

B0D9ZTW7PS 17.8%
B0D2ZD6J2W 8.9%
B0CHJTD1FS 7.1%
B098NCLFGD 6.2%
B0CFZTK174 4.4%
Others 55.6%
#1
Schylling NeeDoh Nice Ice Baby - 1.25" Cube - Color May Vary (Pack of 1) | Sensory Squeeze Toy with Super Solid Squish

B0D9ZTW7PS

Schylling NeeDoh Nice Ice Baby - 1.25" Cube - Color May Vary (Pack of 1) | Sensory Squeeze Toy with Super Solid Squish

$9.95· 4.1·4.7K reviews
Monthly Sales

20K

▲ 0.0%

vs. prior month

Revenue

$140.2K

latest month

Monthly Trend

12-month trend

#2
Grarain Busy Board for Toddlers - Montessori Educational Toy for 1-3 Year Old Boys & Girls | Travel-Friendly Sensory Learning Activity | Ideal for Kids with Autism(Clocks Busy Board)

B0D2ZD6J2W

Grarain Busy Board for Toddlers - Montessori Educational Toy for 1-3 Year Old Boys & Girls | Travel-Friendly Sensory Learning Activity | Ideal for Kids with Autism(Clocks Busy Board)

$21.99· 4.4·1.4K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$217.5K

latest month

Monthly Trend

12-month trend

#3
Magnetic Building Blocks Large, 1.65 inch Stacking Cubes for Toddlers | Sensory & Montessori Toys for Boys & Girls 1 2 3 Years Old, Toddler Travel Toys, Magnet Toys for Kids Birthday Gifts (12 PCS)

B0CHJTD1FS

Magnetic Building Blocks Large, 1.65 inch Stacking Cubes for Toddlers | Sensory & Montessori Toys for Boys & Girls 1 2 3 Years Old, Toddler Travel Toys, Magnet Toys for Kids Birthday Gifts (12 PCS)

$15.99· 4.6·2.1K reviews
Monthly Sales

8K

▲ 0.0%

vs. prior month

Revenue

$127.9K

latest month

Monthly Trend

12-month trend

#4
Toddlers Montessori Wooden Educational Toys for Boys Girls Age 1-3 Year Old | Shape Sorting Toys 1st One First Birthday Girl Gifts for Baby Kids 1 2 3, Wood Preschool Learning Fine Motor Skills Game

B098NCLFGD

Toddlers Montessori Wooden Educational Toys for Boys Girls Age 1-3 Year Old | Shape Sorting Toys 1st One First Birthday Girl Gifts for Baby Kids 1 2 3, Wood Preschool Learning Fine Motor Skills Game

$22.49· 4.6·7.2K reviews
Monthly Sales

7K

▲ 16.7%

vs. prior month

Revenue

$144.5K

latest month

Monthly Trend

12-month trend

#5
SOCBTNSO Montessori Busy Cube Travel Toy for Toddlers | Learning Fine Motor Skills, 1st Birthday Gifts for 1 Year Old Boy, 6 9 12 Months Baby

B0CFZTK174

SOCBTNSO Montessori Busy Cube Travel Toy for Toddlers | Learning Fine Motor Skills, 1st Birthday Gifts for 1 Year Old Boy, 6 9 12 Months Baby

$11.99· 4.7·2.7K reviews
Monthly Sales

5K

▲ 0.0%

vs. prior month

Revenue

$53.8K

latest month

Monthly Trend

12-month trend

#6
Nex Playground - The Active Play System for Kids & Families Where Indoor Physical Activity Meets Interactive Family Fun and is Great for Gaming Nights, Parties and Playdates

B0D2JGYX3F

Nex Playground - The Active Play System for Kids & Families Where Indoor Physical Activity Meets Interactive Family Fun and is Great for Gaming Nights, Parties and Playdates

$239.00· 4.7·5.1K reviews
Monthly Sales

5K

▼ 50.0%

vs. prior month

Revenue

$1.4M

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Activity Cube Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Schylling is the best-performing activity cube brand in July 2026, moving 20,000 units across 1 ASIN for 28.6% of Top 10 volume. Grarain follows with 10,000 units (14.3%), ahead of Pairez Toys on 8,000 units (11.4%).

Volume is spread across 10 brands, with the top three holding 54.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.95 to $21.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

28.6%
14.3%
11.4%
45.7%
Schylling
Grarain
Pairez Toys
Other brands
1

Schylling

1 ASIN in Top 10

28.6%

Units

20K

Revenue

$140.2K

Avg. price

$9.95

  • Schylling NeeDoh Nice Ice Baby - 1.25" Cube - Color May Vary (Pack of 1) | Sensory Squeeze Toy with Super Solid Squish

    B0D9ZTW7PS

    $9.95·4.1·4.7K revs

    Schylling NeeDoh Nice Ice Baby - 1.25" Cube - Color May Vary (Pack of 1) | Sensory Squeeze Toy with Super Solid Squish

    Units sold20K
2

Grarain

1 ASIN in Top 10

14.3%

Units

10K

Revenue

$217.5K

Avg. price

$21.99

  • Grarain Busy Board for Toddlers - Montessori Educational Toy for 1-3 Year Old Boys & Girls | Travel-Friendly Sensory Learning Activity | Ideal for Kids with Autism(Clocks Busy Board)

    B0D2ZD6J2W

    $21.99·4.4·1.4K revs

    Grarain Busy Board for Toddlers - Montessori Educational Toy for 1-3 Year Old Boys & Girls | Travel-Friendly Sensory Learning Activity | Ideal for Kids with Autism(Clocks Busy Board)

    Units sold10K
3

Pairez Toys

1 ASIN in Top 10

11.4%

Units

8K

Revenue

$127.9K

Avg. price

$15.99

  • Magnetic Building Blocks Large, 1.65 inch Stacking Cubes for Toddlers | Sensory & Montessori Toys for Boys & Girls 1 2 3 Years Old, Toddler Travel Toys, Magnet Toys for Kids Birthday Gifts (12 PCS)

    B0CHJTD1FS

    $15.99·4.6·2.1K revs

    Magnetic Building Blocks Large, 1.65 inch Stacking Cubes for Toddlers | Sensory & Montessori Toys for Boys & Girls 1 2 3 Years Old, Toddler Travel Toys, Magnet Toys for Kids Birthday Gifts (12 PCS)

    Units sold8K

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