9x9 Baking Pan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
9x9 Baking Pan sales on Amazon US totaled 40,800 units in July 2026 (▼ 25.4% vs. the prior month), generating an estimated $661,881 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.6% of unit volume and 63.2% of revenue, while a typical listing is priced at $17.69. The keyword itself pulled 12,332 Amazon queries over the same period (▲ 8.0% MoM).
Zooming out to the 12-month window ending July 2026, the 9x9 baking pan Top 50 moved 533,500 units and $8,784,720 in cumulative sales — an average of 44,458 units and $732,060 per month. Monthly throughput topped out at 70,400 units in November 2025 and dipped to 22,100 in May 2026, leaving the latest reading 10.0% higher than August 2025.
9x9 Baking Pan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
40.8K
▼ 25.4% MoM
Monthly Revenue 2026/07
$661.9K
▼ 23.9% MoM
Top 10 Market Share 2026/07
68.6%
9x9 Baking Pan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 9x9 baking pan listing on Amazon US in July 2026 is ASIN B08J8DFPRF (Brand: GoodCook), which sold 8,000 units at $16.99 apiece — equal to 19.6% of every unit tracked in this report and 1.6× the volume of the No. 2 listing.
The Top 10 ASINs account for 28,000 units and $418,590 in July 2026 — 68.6% of unit volume and 63.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '9x9 Baking Pan' on Amazon
July 2026
Is 68.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08J8DFPRF
GoodCook 15” x 10.5” Nonstick Carbon Steel Baking Pan & Raised Wire Rack – Pizza Crisper, Crispy Bacon, Multipurpose Cooking Sheet Pan, Cooling Rack, Kitchen Cookware Set, Dishwasher Safe
8K
▼ 20.0%vs. prior month
$117.1K
latest month
12-month trend
B0029JOC6I
USA Pan Bakeware Nonstick Rectangular Cake Pan, 9 x 13-inch
5K
▼ 50.0%vs. prior month
$85.7K
latest month
12-month trend
B0C2R9BYC6
GoodCook MegaGrip Baking Pan with Silicone Grip Handles Square Non-Stick Heavy-Gauge Steel Cake Pan Baking Dish for Brownies Bread Cake Baked Goods & More, Dishwasher Safe, 8x8-Inch,
4K
▼ 33.3%vs. prior month
$43.2K
latest month
12-month trend
B0B9H7S897
Findful (35 Pack) 8x8 Aluminum Pans with Clear Plastic Lids - Square Baking Cake Pans - Foil Pans with Lids - Disposable Food Containers Great for Cooking, Heating, Storing, Prepping Food
3K
▲ 0.0%vs. prior month
$72K
latest month
12-month trend
B0026RHHZ6
GoodCook Everyday Nonstick Steel Square Pan, 8", Gray
2K
▲ 100.0%vs. prior month
$15K
latest month
12-month trend
B00006G958
Wilton Aluminum Round Cake Pan Set, Made Without PFAS, 9 x 2 in | Natural Anodized Aluminum Bakeware, Even Heating & Rust-Resistant, Dishwasher Safe, Perfect for Tiered & Layered Cakes
2K
▲ 0.0%vs. prior month
$30.6K
latest month
12-month trend
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Best 9x9 Baking Pan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GoodCook is the best-performing 9x9 baking pan brand in July 2026, moving 16,000 units across 5 ASINs for 57.1% of Top 10 volume. USA Pan follows with 5,000 units (17.9%), ahead of Findful on 3,000 units (10.7%).
With 5 brands splitting the Top 10 and 85.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.93 to $23.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GoodCook
5 ASINs in Top 10
57.1%
Units
16K
Revenue
$202.4K
Avg. price
$10.93
B08J8DFPRF
$16.99·★4.4·7.8K revsGoodCook 15” x 10.5” Nonstick Carbon Steel Baking Pan & Raised Wire Rack – Pizza Crisper, Crispy Bacon, Multipurpose Cooking Sheet Pan, Cooling Rack, Kitchen Cookware Set, Dishwasher Safe
Units sold8KB0C2R9BYC6
$10.09·★4.7·1.6K revsGoodCook MegaGrip Baking Pan with Silicone Grip Handles Square Non-Stick Heavy-Gauge Steel Cake Pan Baking Dish for Brownies Bread Cake Baked Goods & More, Dishwasher Safe, 8x8-Inch,
Units sold4KB0026RHHZ6
$7.59·★4.6·4.1K revsGoodCook Everyday Nonstick Steel Square Pan, 8", Gray
Units sold2KB0026RHHX8
$9.99·★4.6·1.3K revsGood Cook Everyday Bake & Roast Pan with Scratch-Resistant Metal-Utensil Safe Nonstick, 13 x 9-Inch, Gray
Units sold1KB0D6H13LW4
$9.99·★4.3·1.3K revsGoodCook Everyday Toaster Oven Mini Baking Sheets Set of 2 Set of 2 Heavy-Gauge Steel Baking Pans with Scratch-Resistant Nonstick, 9 x 6.2-Inch, Gray
Units sold1K
USA Pan
1 ASIN in Top 10
17.9%
Units
5K
Revenue
$85.7K
Avg. price
$15.97
B0029JOC6I
$15.97·★4.8·5.6K revsUSA Pan Bakeware Nonstick Rectangular Cake Pan, 9 x 13-inch
Units sold5K
Findful
1 ASIN in Top 10
10.7%
Units
3K
Revenue
$72K
Avg. price
$23.99
B0B9H7S897
$23.99·★4.5·894 revsFindful (35 Pack) 8x8 Aluminum Pans with Clear Plastic Lids - Square Baking Cake Pans - Foil Pans with Lids - Disposable Food Containers Great for Cooking, Heating, Storing, Prepping Food
Units sold3K
Trending 9x9 Baking Pan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00008W70H booked 1K units at $11.99, with ▲ 0.0% MoM change. On the growth side, B0DJG3XPG9 leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0026RHHZ6 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00008W70H
Farberware Nonstick Bakeware 9-Inch Square Cake Pan, Gray | Even baking and quick cleanup, square baking pan, heavy-duty metal baking pan, 450F oven safe, 9x9 baking pan for oven
Price
$11.99
Rating
4.8
Reviews
5.6K
Latest month sales
B0DJG3XPG9
Martha Stewart Gallen 9 Inch Square Nonstick Carbon Steel Cake Pan - Teal Durable Baking Pan for Cakes, Brownies & Desserts
Price
$11.47
Rating
4.6
Reviews
437
Latest month sales
B0026RHHZ6
GoodCook Everyday Nonstick Steel Square Pan, 8", Gray
Unlock to view ASIN details and product titles
Price
$7.59
Rating
4.6
Reviews
4.1K
Latest month sales
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