9x13 Baking Pan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
9x13 Baking Pan sales on Amazon US totaled 87,100 units in July 2026 (▼ 31.0% vs. the prior month), generating an estimated $1,802,939 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.3% of unit volume and 56.6% of revenue, while a typical listing is priced at $21.22. The keyword itself pulled 20,433 Amazon queries over the same period (▲ 4.5% MoM).
Zooming out to the 12-month window ending July 2026, the 9x13 baking pan Top 50 moved 1,095,200 units and $23,442,535 in cumulative sales — an average of 91,267 units and $1,953,545 per month. Monthly throughput topped out at 146,400 units in November 2025 and dipped to 49,250 in May 2026, leaving the latest reading 24.4% higher than August 2025.
9x13 Baking Pan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
87.1K
▼ 31.0% MoM
Monthly Revenue 2026/07
$1.8M
▼ 27.0% MoM
Top 10 Market Share 2026/07
56.3%
9x13 Baking Pan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 9x13 baking pan listing on Amazon US in July 2026 is ASIN B0026RHI3M (Brand: GoodCook), which sold 10,000 units at $17.99 apiece — equal to 11.5% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 49,000 units and $1,019,620 in July 2026 — 56.3% of unit volume and 56.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '9x13 Baking Pan' on Amazon
July 2026
![Aluminum Pans With Lids 9x13 [10 Sets] Aluminum Foil Pans Trays With Lids - Half Size Tin Foil Disposable Pans For Baking, Roasting, Cake Serving Dishes, Catering Supplies, Steam Table Chafing (ASIN B0D9HZXZY8), rank #10 by monthly sales volume for '9x13 Baking Pan' on Amazon](https://m.media-amazon.com/images/I/81Xc23BskuL._AC_UY512_.jpg)
Is 56.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0026RHI3M
GoodCook Everyday Nonstick Baking Sheet Set, 3 Pack Includes Small (13×9) Medium (15×1) and Large (17×11) Pans Carbon Steel Construction Cookie Sheets Bakeware Set, Gray
10K
▼ 66.7%vs. prior month
$179.9K
latest month
12-month trend
B089N57JGS
NutriChef 3‑Piece Nonstick Cookie Sheets – Carbon Steel Baking Sheet Set with Non Stick Coating & Red Silicone Handles – Oven Pans for Family Baking
7K
▼ 30.0%vs. prior month
$112.7K
latest month
12-month trend
B0029JOC6I
USA Pan Bakeware Nonstick Rectangular Cake Pan, 9 x 13-inch
5K
▼ 50.0%vs. prior month
$85.7K
latest month
12-month trend
B088P9H3V7
GoodCook Everyday Baking Sheet Set Nonstick Carbon Steel Standard-Sized Cookie Sheets for Even Baking, Bakeware Set Includes 3 Pans with Scratch-Resistant Finish, 13x9-Inch, Gray
4K
▼ 20.0%vs. prior month
$61.2K
latest month
12-month trend
B07N6N6WW1
Stock Your Home Aluminum Pans 9x13 Disposable Foil Pans (30 Pack) - Half Size Steam Table Deep Trays - Tin Foil Pans Great for Cooking, Heating, Storing, Prepping Food
4K
▼ 33.3%vs. prior month
$104.6K
latest month
12-month trend
B09ZLT4FZJ
Pyrex Deep (9x13") Glass Baking Dish with Lid, Deep Casserole Dish | Preheated oven, freezer & microwave safe
4K
▼ 55.6%vs. prior month
$100.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best 9x13 Baking Pan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GoodCook is the best-performing 9x13 baking pan brand in July 2026, moving 18,000 units across 3 ASINs for 36.7% of Top 10 volume. NutriChef follows with 7,000 units (14.3%), ahead of USA Pan on 5,000 units (10.2%).
With 8 brands splitting the Top 10 and 61.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.45 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GoodCook
3 ASINs in Top 10
36.7%
Units
18K
Revenue
$284.3K
Avg. price
$14.45
B0026RHI3M
$17.99·★4.5·17.2K revsGoodCook Everyday Nonstick Baking Sheet Set, 3 Pack Includes Small (13×9) Medium (15×1) and Large (17×11) Pans Carbon Steel Construction Cookie Sheets Bakeware Set, Gray
Units sold10KB088P9H3V7
$15.28·★4.6·3.1K revsGoodCook Everyday Baking Sheet Set Nonstick Carbon Steel Standard-Sized Cookie Sheets for Even Baking, Bakeware Set Includes 3 Pans with Scratch-Resistant Finish, 13x9-Inch, Gray
Units sold4KB0C2R9BYC6
$10.07·★4.7·1.6K revsGoodCook MegaGrip Baking Pan with Silicone Grip Handles Square Non-Stick Heavy-Gauge Steel Cake Pan Baking Dish for Brownies Bread Cake Baked Goods & More, Dishwasher Safe, 8x8-Inch,
Units sold4K
NutriChef
1 ASIN in Top 10
14.3%
Units
7K
Revenue
$112.7K
Avg. price
$19.99
B089N57JGS
$19.99·★4.4·25K revsNutriChef 3‑Piece Nonstick Cookie Sheets – Carbon Steel Baking Sheet Set with Non Stick Coating & Red Silicone Handles – Oven Pans for Family Baking
Units sold7K
USA Pan
1 ASIN in Top 10
10.2%
Units
5K
Revenue
$85.7K
Avg. price
$15.97
B0029JOC6I
$15.97·★4.8·5.6K revsUSA Pan Bakeware Nonstick Rectangular Cake Pan, 9 x 13-inch
Units sold5K
Trending 9x13 Baking Pan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D9HZXZY8 booked 3K units at $19.99, with ▲ 50.0% MoM change. On the growth side, B0BSKC3GDD leads positive momentum with ▲ 700.0% MoM growth on 800 units, with B002NU6LOY close behind at ▲ 250.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D9HZXZY8
Aluminum Pans With Lids 9x13 [10 Sets] Aluminum Foil Pans Trays With Lids - Half Size Tin Foil Disposable Pans For Baking, Roasting, Cake Serving Dishes, Catering Supplies, Steam Table Chafing
Price
$19.99
Rating
4.3
Reviews
615
Latest month sales
B0BSKC3GDD
Pyrex Deep Glass Baking Dish with Plastic Lid, Deep Casserole Dish | Preheated oven, freezer & microwave safe
Price
$13.97
Rating
4.7
Reviews
9.1K
Latest month sales
B002NU6LOY
Nordic Ware Natural High Sided Sheet Cake Pan, Silver
Unlock to view ASIN details and product titles
Price
$19.81
Rating
4.7
Reviews
2K
Latest month sales
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