23 And Me Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
23 And Me sales on Amazon US totaled 147,500 units in July 2026 (▼ 8.6% vs. the prior month), generating an estimated $2,718,691 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 99.7% of unit volume and 98.9% of revenue, while a typical listing is priced at $70.46. The keyword itself pulled 9,494 Amazon queries over the same period (▼ 45.6% MoM).
Zooming out to the 12-month window ending July 2026, the 23 and me Top 50 moved 996,000 units and $20,374,438 in cumulative sales — an average of 83,000 units and $1,697,870 per month. Monthly throughput topped out at 161,300 units in June 2026 and dipped to 57,600 in August 2025, leaving the latest reading 156.1% higher than August 2025.
23 And Me Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
147.5K
▼ 8.6% MoM
Monthly Revenue 2026/07
$2.7M
▼ 19.9% MoM
Top 10 Market Share 2026/07
99.7%
23 And Me Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 23 and me listing on Amazon US in July 2026 is ASIN B0DG4WXBCF (Brand: MEDITHERAPY), which sold 100,000 units at $19.99 apiece — equal to 67.8% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 147,000 units and $2,689,197 in July 2026 — 99.7% of unit volume and 98.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '23 And Me' on Amazon
July 2026
Is 99.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DG4WXBCF
MEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde, Niacinamide, Cica | Korean Hydrating Face & Body Serum for Dull, Uneven Skin, All Skin Types, K-Beauty
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B0013IRBGE
TheraTears Dry Eye Lubricating Drops, Value Size, 1 Fl Oz | Lubricating Eye Drops for Dry Eyes, Immediate Long Lasting Relief
20K
▲ 0.0%vs. prior month
$231.6K
latest month
12-month trend
B07VRQX2B5
TheraTears Extra Dry Eye Drops, Lubricating, 0.5 Fl Oz, 2 Pk | Extra Dry Eye Therapy, Lubricating Eye Drops for Dry Eye, Multidose bottle, Up to 12 Hours Hydrating Comfort
10K
▲ 0.0%vs. prior month
$143K
latest month
12-month trend
B07H45S491
Seventh Generation Laundry Detergent, Ultra Concentrated EasyDose, Free & Clear, 23.1 Fl Oz
6K
▼ 40.0%vs. prior month
$65.8K
latest month
12-month trend
B00FJ2LU2Q
The Face Shop Rice Water Bright Foaming Cleanser, Face Wash, 5.0 fl. oz. | Gentle Cleansing Foam, with Rice Water, Deep Pore Cleansing, Hydrating, Vegan
5K
▼ 37.5%vs. prior month
$60K
latest month
12-month trend
B00NR1YQKO
Neutrogena Oil Free Acne Moisturizer, Pink Grapefruit, 4 fl oz | .5% Salicylic Acid Lotion, Face Lotion for Breakouts, Non-Greasy & Non-Comedogenic
3K
▲ 0.0%vs. prior month
$29.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best 23 And Me Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MEDITHERAPY is the best-performing 23 and me brand in July 2026, moving 100,000 units across 1 ASIN for 68.0% of Top 10 volume. TheraTears follows with 30,000 units (20.4%), ahead of Seventh Generation on 6,000 units (4.1%).
With 8 brands splitting the Top 10 and 92.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.57 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MEDITHERAPY
1 ASIN in Top 10
68.0%
Units
100K
Revenue
$2M
Avg. price
$19.99
B0DG4WXBCF
$19.99·★4.3·11K revsMEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde, Niacinamide, Cica | Korean Hydrating Face & Body Serum for Dull, Uneven Skin, All Skin Types, K-Beauty
Units sold100K
TheraTears
2 ASINs in Top 10
20.4%
Units
30K
Revenue
$374.6K
Avg. price
$16.36
B0013IRBGE
$18.33·★0.0·0 revsTheraTears Dry Eye Lubricating Drops, Value Size, 1 Fl Oz | Lubricating Eye Drops for Dry Eyes, Immediate Long Lasting Relief
Units sold20KB07VRQX2B5
$14.39·★4.7·8.7K revsTheraTears Extra Dry Eye Drops, Lubricating, 0.5 Fl Oz, 2 Pk | Extra Dry Eye Therapy, Lubricating Eye Drops for Dry Eye, Multidose bottle, Up to 12 Hours Hydrating Comfort
Units sold10K
Seventh Generation
1 ASIN in Top 10
4.1%
Units
6K
Revenue
$65.8K
Avg. price
$10.57
B07H45S491
$10.57·★4.5·4.6K revsSeventh Generation Laundry Detergent, Ultra Concentrated EasyDose, Free & Clear, 23.1 Fl Oz
Units sold6K
Trending 23 And Me Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BJQTLDVY booked 300 units at $18.09, with ▼ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BJQTLDVY
Salvo Intense by Maison Alhambra for Men - 3.4 oz EDP Spray
Price
$18.09
Rating
4.3
Reviews
647
Latest month sales
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